Happy Planners
How to make sure your advisers stick around
June 2011
Prepared by Coredata
About CoreData

CoreData is an Australian based market intelligence and research consultancy
specialising in financial services.

The group provides clients with market intelligence, guidance on strategic positioning,
methods for developing new business, advice on operational marketing and other
consulting services.

We pride ourselves on our ability to:





identify market trends at the earliest opportunity
formulate insightful quantifiable research
bring deep market knowledge to research and strategy development
blend experienced financial services, research, marketing and media professionals
bring perspective to existing market conditions and evolving trends.
Prepared by Coredata
2
Where Does CoreData Operate?
Prepared by Coredata
Sampling
Prepared by Coredata
What We’ll Talk About Today
• Background and methodology: Licensee Research
• Key Insights:
1. Shape of the
industry
2. What advisers
want
3. And the winner
is…
• Wrap Up/Q&A
Prepared by Coredata
5
About the Licensee Research
CoreData’s annual licensee study aims to deliver financial planning dealer groups
key insight into the evolving needs and demands of financial advisers and outlines
the specific triggers influencing them to join/leave a given licensee.
It assesses the ability of dealer groups to attract and retain quality financial
advisers in the Australian financial services market.
The research provides insight into the shifting demands of financial advisers and
their overall satisfaction with their licensee across a broad range of areas.
Prepared by Coredata
6
Research Context
methodology
sample
segmentation
period
Prepared by Coredata
Online survey sent to CoreData’s adviser database (1,558
respondents).
Total sample: 966 financial advisers & 592 practice principals
By licensee versus the industry and by adviser behavioural
profile. Year-on-year comparisons provide a view as to the
trends in the market and how the industry is shifting.
March 2011
7
STAR Index - Internal
Quantitative adviser ratings within the following subsets
Support
Depth and quality of compliance support
Extent of practice management support
We will also separately assess value of marketing and technical
support
Trade Mark Brand
Adviser opinion towards operating under their dealer brand
Adviser perception towards each licensee brand
Weighting given to branding importance by advisers
Autonomy
Range of available investment and administration products
Adviser opinion on levels of bureaucracy in the dealer group
Perceived independence of dealer group
Revenues
Existing income structure of licensee (benchmarked against broader
industry)
Satisfaction levels of planners with remuneration
Prepared by Coredata
8
STAR Index - External
Quantitative external adviser ratings within the following subsets
Support
Perceptions of depth and quality of compliance, practice
management, marketing and all types of support of dealers
Trade Mark Brand
External adviser opinion on pros/cons of operating under each licensee
How important is branding per se to external advisers
Autonomy
Industry view as to the range of investment products available
Adviser perceptions as to the levels of bureaucracy in the dealer
External opinions on the independence of the licensee
Revenues
Prepared by Coredata
Comparison of all income structures of industry advisers
Comparison of the attitudes of each licensee’s advisers towards
remuneration levels vs the broader industry
9
Key Insights
1. Shape of the
industry
2. What
advisers want
3. And the
winner is…
Prepared by Coredata
10
Commission Still Relied Upon By Many
Which of the following are a part of the remuneration
model you operate under?
Prepared by Coredata
How do your clients pay you for the financial advice they
receive?
11
Things Will Have To Change…
Approximately how many clients do you have?
• On average advisers oversee 300
clients, a reduction on 2010 (360) but still too
many to service in an Opt-in environment.
Prepared by Coredata
What percentage of these would you personally meet with at
least once a year?
• On average, advisers meet with just
three in five clients in person at least
annually (58.3%).
12
The Success Of Diversified Businesses
Which of the following advisory services do you offer
clients?
Have you experienced profit growth in your business in
the past 12 months? By Services offered cluster
• Those businesses offering the four key
pillars plus either SMSFs, direct equities or
direct property are more likely to have
experienced profit growth both in 2010 and
2011.
Prepared by Coredata
13
Profit Growth Up, But Loyalty Down
Profit growth & industry sentiment towards their licensee
• Profit growth is on a strong upwards trend, yet loyalty at an industry level is
declining, suggesting that advisers’ focus has shifted beyond survival mode and they are
now focusing on their future.
Prepared by Coredata
14
An Industry Divided
Fee driven generalists
Remuneration
Charging method
Years as an adviser
Number of clients
Client contact
FUA
Average FUA per client
Licensee helps you develop your
business
Licensee focused on your needs
Most upfront & ongoing fees
from clients & revenue from
Investment/Risk products
Mostly fees based on a
percentage of assets (74.6%)
and fees determined by the
service provider (51.7%)
Slightly more experienced
(21.8% have advised for 21
years or more)
Slightly likely to have larger
client base (33.2% > 300)
More likely to be Salary/ Bonus
Stretched risk specialist
More likely to get revenue from
Investment/Risk products
Unloved disengaged
More likely to be on Salary
Mostly fees based on a
percentage of assets (67.5%)
Predominandtly less
experienced (55.6% have
advised
forlikely
0-10 to
years)
Much
less
have larger
client base (24.9% > 300
clients)
Mostly paid by Commission per Mostly fees based on a
transaction (77.8%)
percentage of assets (69.6%)
Predominandtly less
Most experienced (42.4% have experienced (47.7% have
advised for 21 years or more)
advised
forlikely
0-10 to
years)
Much
less
have larger
Fairly likely to have larger client client base (28.1% > 300
base (45.5% > 300 clients)
clients)
Least likely to meet clients
Meet many clients in person
Meet many clients (50.8% meet Meet less clients (49.6% meet (52.5% meet less than 40% of (51.7% meet more than 60% of
more than 60% of clients)
more than 60% of clients)
their clients)
clients)
Bigger FUA (22.9% have more Biggest FUA (23.0% have more Smaller FUA (61.6% have less Mid-size FUA (59.4% have $10than $60 milion )
than $60 million)
than $10 million)
60 million)
Mid Size Fish (30.7% have
Bigger Fish (34.9% have more Smaller Fish (64.6% have less Bigger Fish (34.9% have more
$60<$140k)
than $250k)
than $60k)
than $250k)
Most feel helped (88.1%)
Focused on needs (82.1%)
Extremely loyal to licensee
(97.5%)
Loyalty to Licensee
Feel valued as an adviser within your
Licensee
Feel completely valued (90.9%)
More likely had profit growth
Profit growth in last year
(80.9%)
Overall satisfaction
Extremely satisfied (92.5%)
Most likely to recommend
Likely to recommend
(89.0%)
Most have recommended
Have actually recommended
(82.4%)
Switching potential within the year
Much less likely (3.1%)
Switching potential within the next 5
years
Much less likely (10.7%)
Prepared by Coredata
Salaried support seeker
Feel very helped (94.3%)
Extremely focused on needs
(91.2%)
Extremely loyal to licensee
(98.3%)
Much less feel helped (59.6%)
Much less focused on needs
(54.5%)
Feel least helped (24.4%)
Feel least focused on needs
(7.4%)
Loyal to licensee (81.8%)
Much less loyal (53.1%)
Feel completely valued (93.6%)
More likely had profit growth
(81.7%)
Extremely satisfied (91.2%)
Most likely to recommend
(88.6%)
Many have recommended
(73.9%)
Much less likely (5.0%)
Much less feel valued (59.6%)
Less likely had profit growth
(70.7%)
Much less satisfied (53.5%)
Much less likely to recommend
(56.6%)
Much less have recommended
(62.6%)
More likely (17.2%)
Feel least valued (19.6%)
Much less likely had profit
growth (60.2%)
Very few satisfied (4.5%)
Very few likely to recommend
(8.5%)
Least have recommended
(40.6%)
Much more likely (36.4%)
More likely (16.6%)
More likely (16.7%)
Much more likely (35.8%)
15
Almost One Third Are Disengaged
Satisfied with remuneration
Satisfied with adviser support
Satisfied with product choice
Satisfied with brand strength
Satisfied with the extent to which your
PDM supports your practice with the
proposed fee for service regulatory
change
Satisfied with the extent to which your
PDM supports your practice with
other legislative changes
Satisfied the licensee helps my
business to develop a customer
value proposition (CVP)
Agribusiness Investment
Debt Management
Direct Equities
Direct Property Investment
Estate Planning/Wills
Gearing & Margin Lending
Insurance and Risk Protection
Managed Funds Investing
Retirement Planning
Superannuation (excluding SMSFs)
SMSFs
Tax Advice
Unlisted
Investing (Excl Residential
Property)
Fee driven generalists
Salaried support seeker
Stretched risk specialist
Unloved disengaged
16.1%
25.5%
32.0%
18.2%
16.0%
23.0%
22.6%
26.6%
18.2%
18.2%
24.2%
12.1%
1.6%
0.0%
8.2%
5.7%
78.6%
77.9%
54.5%
27.7%
67.9%
74.6%
52.8%
17.3%
76.9%
12.2%
42.0%
63.3%
11.3%
53.3%
69.0%
94.7%
98.1%
97.5%
95.9%
76.2%
30.1%
8.8%
84.9%
8.3%
41.1%
52.5%
7.1%
47.5%
75.1%
91.0%
97.1%
98.3%
97.4%
70.3%
22.3%
4.0%
66.7%
1.0%
4.0%
0.0%
0.0%
6.1%
4.0%
96.0%
35.4%
33.3%
68.7%
1.0%
1.0%
0.0%
28.6%
8.0%
45.5%
61.4%
13.9%
47.2%
74.4%
90.1%
98.0%
98.3%
96.3%
75.0%
29.8%
3.7%
Industry
Fee driven generalists
Salaried support seeker
Stretched risk specialist
Unloved disengaged
Prepared by Coredata
26.8%
35.3%
8.3%
29.6%
16
State Representation By Segment
In which state are you based? By Segments
•
Salaried support seekers are most prevalent in NSW, QLD and SA.
• The highest proportion of Unloved disengaged advisers are in TAS (34.6%) and NSW
(33.5%).
Prepared by Coredata
17
Satisfaction & Profit Growth Correlated
• Advisers who experienced profit
growth are four times as likely to be
satisfied with their licensee than those
who did not experience profit growth
(80.3% compared to 19.7%).
Overall satisfaction By Have you experienced profit
growth in your business in the past 12 months?
• In saying that, 58.6% of those
advisers who experienced profit growth
in the last 12 months remain
dissatisfied with their licensee.
Prepared by Coredata
18
Risk A Boon For Advisers
Which of the following advisory services do you offer clients? By Have you
experienced profit growth in your business in the past 12 months?
• Those advisers offering insurance and risk protection are more likely to have
experienced profit growth than those who are not (75.8% vs. 61.9%). Likewise, advisers
offering agribusiness investment, direct equities, direct property investment and SMSFs are
slightly more likely to have reported a growth in profits in the last 12 months.
Prepared by Coredata
19
Key Insights
1. Shape of
the industry
2. What
advisers want
3. And the
winner is…
Prepared by Coredata
20
Value For Money & Flexibility Valued
“Some of the new licensees that are
positioning themselves now with the ‘pick and
poke’ service menu where you tick what you
want on the shopping list and that’s what you
pay for… I think that that will gather momentum,
particularly in the new environment we’re moving
to because everybody’s at a different stage in
their career and everyone requires something
different. Where the licensees have an offering
that allows you, depending on which stage
you’re at within your business, to choose the
services you want and pay for those, that’s a
winning structure”
Male, adviser for 30 years,
Futuro Financial Services
Prepared by Coredata
“It’s value for money. So it’s essentially looking at it like a
client. ‘Am I getting value for money for what I want?’ And
also, can you support MDAs? If there’s a check list of I want
this, this and this and it adds up to a fee that’s reasonable –
and they’re not going to be ramming stuff down your throat
that challenges your independence.”
Male, adviser
for 22 years, Morgan Stanley Smith
Barney
“It comes back to things like, to me, the
recommended list. What are the available
investments on the recommended list? What is the
policy for recommending outside the recommended
list? What’s their policy on direct equities? Can we
buy some direct equities? That to me is important,
the flexibility around that.”
Male, adviser
for 19 years, Financial
Wisdom
21
The Most Critical Licensee Services
Which of the following licensee support services have
you used in the last 12 months?
Prepared by Coredata
In terms of importance, please allocate percentages to the
following licensee attributes.
22
Product Independence A Key Trigger
• Product
independence/choice is the
number one driver for joining a
licensee (49.9%), just ahead of
compliance support (44.9%),
remuneration (43.2%) and
technical services (42.7%).
Please tick any of the following factors that if good/bad would make
you more inclined to join/leave a licensee?
• However compliance
support & remuneration appear
to be ‘hygiene factors’; advisers
are more likely to leave a
licensee if compliance is poor,
than they are to join if it’s
strong.
Prepared by Coredata
23
Driver Analysis (STAR Index)
Prepared by Coredata
24
Top 15 Attributes
2011
2010
Importance Importance
Rank
Rank
Attribute
Movement
Category
Top 3 Leaders
ipac EP, Commonwealth, ipac
FP
1
3
Quality of technical information provided
Technical services
2
9
Relevance of technical presentations and seminars
Technical services
3
26
4
14
5
1
6
23
Paraplanners are competent and knowledgeable
Paraplanning
7
25
Licensee pays revenue accurately
Remuneration
8
New
Licensee helps me articulate the value of my advice to my
clients
-
Marketing support and
communications
9
New
Licensee helps me source the right advisers for my business
-
Business planning
10
22
Quality of technical publications
11
12
Licensee keeps me informed of what is going on in the
industry in a timely manner
Marketing support and
communications
12
20
Quality of training materials provided
Education and training
13
29
The extent to which your PDM adds value to your business
14
19
The investment guidelines provided by the licensee are
appropriate for my business
15
18
Revenue statements are easy to read
Prepared by Coredata
Licensee helps me recruit and retain the right staff for my
business
Audit process helps me develop my business by identifying
problems and providing solutions
Research team is able to clearly communicate their
requirements
Business planning
Compliance support
Research
Technical services
Practice Development Managers
(PDMs) / Practice Managers /
Business Coaches
Research
Remuneration
ipac EP, Commonwealth, ipac
FP
Commonwealth, NAB, ipac
EP
ipac EP, Commonwealth,
MLC/Garvan
Commonwealth, Genesys,
ipac EP
ipac EP, AXA, Genesys
Genesys, Commonwealth,
ipac EP
Commonwealth, Charter, ipac
EP
Commonwealth, NAB, ipac
EP
Commonwealth, ipac EP,
Financial Wisdom
Commonwealth, Charter,
Securitor
Commonwealth, Genesys,
Charter
Genesys, Commonwealth,
ipac EP
Commonwealth, ipac EP,
Genesys
Genesys, Commonwealth,
PIS
25
Attribute Ratings
Marketing support and communications
Quality of the marketing materials provided to promote my business
Ability to customise marketing materials
Licensee keeps me informed of what is going on in the industry in a timely manner
Licensee helps me articulate the value of my advice to my clients
Overall satisfaction with marketing support and communications
Compliance support
Advice guidelines are easy to understand
Advice tools are easy to use
Audit process helps me develop my business by identifying problems and providing solutions
Overall satisfaction with compliance support
Technical services
Relevance of technical presentations and seminars
Quality of technical information provided
Quality of technical publications
Timeliness of information on legislative and technical changes
Overall satisfaction with technical services
Paraplanning
Paraplanning service provided by my licensee represents good value for money
Quality of the Statements of Advice provided by the paraplanning service
Paraplanners are competent and knowledgeable
Overall satisfaction with the paraplanning service
Prepared by Coredata
Industry 2010
Industry 2011
6.56
6.54
7.20
6.75
6.90
6.76
7.49
7.07
7.09
Industry 2010
Industry 2011
7.00
6.78
7.01
7.06
6.83
6.58
6.95
6.93
Industry 2010
Industry 2011
7.27
7.59
7.41
7.53
7.48
7.34
7.72
7.56
7.72
7.68
Industry 2010
Industry 2011
6.64
6.77
6.99
6.78
7.46
7.28
7.52
7.34
% Contribution to
the Overall model
1.68%
1.19%
3.48%
4.48%
% Contribution to
the Overall model
1.00%
0.56%
5.85%
% Contribution to
the Overall model
7.87%
8.05%
3.77%
1.21%
% Contribution to
the Overall model
2.01%
1.36%
5.42%
26
Attribute Ratings
Education and training
Availability of adviser to adviser information sharing and networking opportunities
Relevance of professional development days and national conferences
Quality of training materials provided
Overall satisfaction with education and training
Business planning
Licensee helps with my business development
Licensee helps me recruit and retain the right staff for my business
Licensee helps my business to develop a customer value proposition (CVP)
Licensee helps me source the right advisers for my business
Licensee helps me segment my client base
Licensee helps me determine appropriate pricing of my services
Overall satisfaction with business planning
Practice Development Managers (PDMs) / Practice Managers / Business Coaches
The extent to which your PDM adds value to your business
The extent to which your PDM supports your practice with the proposed fee for service regulatory change
The extent to which your PDM supports your practice with other legislative changes
The responsiveness of your PDM
Overall satisfaction with your PDM
Research
The ease of contacting the research team
Research team is able to clearly communicate their requirements
The investment guidelines provided by the licensee are appropriate for my business
The quality of investment and risk research
Overall satisfaction with research
Remuneration
Licensee pays revenue in a timely manner
Licensee pays revenue accurately
Revenue statements produced by the licensee are accurate
Revenue statements are easy to read
Overall satisfaction with revenue payments
Acquisitions and succession
Licensee has a wide choice of succession options
Licensee provides technical guidance when acquiring another practice
Licensee makes resources available to help me integrate an acquisition
Overall satisfaction with acquisitions and succession
Prepared by Coredata
Industry 2010
Industry 2011
7.06
7.08
7.08
6.76
6.96
7.07
7.05
Industry 2010
Industry 2011
6.06
5.57
6.08
6.91
6.42
7.37
6.62
7.01
7.06
7.16
Industry 2010
Industry 2011
6.12
6.92
6.66
6.83
7.03
6.74
7.46
7.27
Industry 2010
Industry 2011
6.93
6.80
7.00
7.07
6.94
7.25
7.27
7.14
7.40
7.29
Industry 2010
Industry 2011
8.28
8.04
8.02
7.73
7.99
8.37
8.09
8.09
7.72
7.98
Industry 2010
Industry 2011
6.05
5.76
5.86
5.93
7.27
6.94
7.01
7.08
5.58
% Contribution to
the Overall model
0.07%
0.71%
3.43%
% Contribution to
the Overall model
1.39%
7.81%
2.46%
4.13%
1.95%
2.25%
% Contribution to
the Overall model
3.42%
1.78%
0.42%
2.65%
% Contribution to
the Overall model
1.05%
5.67%
3.15%
0.36%
% Contribution to
the Overall model
0.76%
4.65%
1.13%
2.82%
% Contribution to
the Overall model
27
Key Insights
1. Shape of
the industry
2. What
advisers want
3. And the
winner is…
Prepared by Coredata
28
Internal STAR: Commonwealth FP
Overall STAR Internal Ratings
Prepared by Coredata
29
External STAR: ipac EP & ipac FP
Overall STAR External Ratings
Prepared by Coredata
30
Average rating scores (0-10)
4
2
0
Prepared by Coredata
6.0
Financial Wisdom
5.8
6.1
7.2
6.6
Securitor
7.3
RI Advice*
6.1
Professional Investment Services
6.5
MLC/Garvan Financial Planning
6.7
Millennium3 Financial Planning*
5.7
ipac Financial Planning
8.3
ipac Equity Partners
Hillross Financial Services*
7.1
Guardian Financial Planning
7.4
Godfrey Pembroke*
Genesys Wealth Advisers
6.0
Count Financial
7.4
National Australia Bank Financial
Planning
Average score: 6.8
Commonwealth Financial
Planning
7.4
Charter Financial Planning
8
AXA Financial Planning
6.1
Apogee Financial Planning*
6
6.3
AMP Financial Planning
CFP & ipac EP Top Overall Satisfaction...
Overall, how satisfied are you with your licensee?
10
7.9
31
Prepared by Coredata
4
2
0
5.4
6.1
7.1
6.6
Securitor
6.3
RI Advice*
Professional Investment Services
7.3
National Australia Bank Financial
Planning
6.3
MLC/Garvan Financial Planning
6.7
Millennium3 Financial Planning*
5.6
ipac Financial Planning
8.3
ipac Equity Partners
Hillross Financial Services*
7.4
Guardian Financial Planning
7.4
Godfrey Pembroke*
7.5
Genesys Wealth Advisers
6.0
Financial Wisdom
6.0
6.1
Count Financial
Commonwealth Financial
Planning
7.4
Charter Financial Planning
6
6.3
AXA Financial Planning
8
Apogee Financial Planning*
AMP Financial Planning
Likelihood to recommend (0-10)
... And Have Highest Advocacy Levels
How likely are you to recommend your licensee?
10
8.2
Average score: 6.8
32
Prepared by Coredata
3.8
3.8
3.8
2.8
2
0
3.1
4.4
Securitor
RI Advice*
Professional
Investment Services
3.1
5.1
Securitor
4.6
RI Advice*
0
1.7
National Australia
Bank Financial
Planning
2.8
Professional
Investment Services
0.8
2.2
MLC/Garvan
Financial Planning
1.5
Millennium3
Financial Planning*
3.4
National Australia
Bank Financial
Planning
3.3
MLC/Garvan
Financial Planning
5.3
ipac Financial
Planning
1
ipac Equity Partners
2.5
Millennium3
Financial Planning*
4.8
Hillross Financial
Services*
Guardian Financial
Planning
5
ipac Financial
Planning
Genesys Wealth
Advisers
3.2
ipac Equity Partners
4.8
Financial Wisdom
Count Financial
3.7
Hillross Financial
Services*
4.7
Godfrey Pembroke*
Average score: 2.6
Guardian Financial
Planning
4.4
Commonwealth
Financial Planning
1.2
1.6
Godfrey Pembroke*
Average Score: 4.7
Charter Financial
Planning
2.0
Genesys Wealth
Advisers
4.6
2.7
Financial Wisdom
3.9
2.9
Count Financial
6
AXA Financial
Planning
3
Commonwealth
Financial Planning
4
3.1
Charter Financial
Planning
8
AXA Financial
Planning
2
Apogee Financial
Planning*
AMP Financial
Planning
Likelihood to
switch (0-10)
4
Apogee Financial
Planning*
AMP Financial
Planning
Likelihood to
switch (0-10)
Switching Intent Increases Over Time
How likely are you to switch to a new licensee within the next 12 months?
4.0
3.2
2.0
How likely are you to switch to a new licensee within the next 5 years?
6.3
5.2
3.4
33
Having Own AFSL Trumps All Offers
• When asked to rank the ‘top five’
dealer groups to work for, having
their own ASFL was deemed the
most attractive option.
Please rank who you believe are the top 5 dealers to work for, where 1
indicates the top dealer to work for.
• There was little differentiation
among the licensees with Charter
Financial Planning placing second
by a small margin (3.4). AXA
Financial Planning, ipac Equity
Partners, Shadforth and CFP also
rated highly, all with a score of 3.3
out of 5.
Prepared by Coredata
34
Charter FP ‘Best Licensee’ In Industry
Overall, which licensee do you perceive to be the best in the industry?
• When asked to name the
licensee they perceive to be the
best in the industry (excluding
their own), again having their own
AFSL ranked first, with one
quarter of advisers considering
this option to exceed the offer of
any licensee in the market
(24.4%).
• Charter FP was the highest
ranked licensee with 8.0% of
adviser votes, followed by
Macquarie Private Wealth (7.2%),
AXA FP (6.1%) and AMP FP
(4.8%).
Prepared by Coredata
Own AFSL
Charter Financial Planning
Macquarie Private Wealth
AXA Financial Planning
AMP Financial Planning
Godfrey Pembroke
MLC/Garvan Financial Planning
Shadforth Financial Group
ipac Financial Planning
Count Financial
Professional Investment Services
Commonwealth Financial Planning
Lonsdale Financial Group
Securitor
Genesys Wealth Advisers
ipac Equity Partners
Apogee Financial Planning
RBS Morgans
Westpac Financial Planning
AFS
Hillross Financial Services
Tynan Mackenzie
Matrix Planning Solutions
Financial Wisdom
Millennium3 Financial Planning
Wealthsure
WHK Financial Planning
Bridges Financial Planning
Aon Financial Planning and Protection
Financial Services Partners
National Australia Bank Financial Planning
RI Advice
ANZ Financial Planning
St George Financial Planning
Sentry Group
Guardian Financial Planning
Magnitude
Australian Financial Group (AFG)
Futuro Financial Services
Meritum Financial Group
Other
24.4
8.0
7.2
6.1
4.8
3.7
3.1
3.1
2.9
2.5
2.3
2.2
2.2
1.9
1.5
1.4
1.3
1.1
1.1
1.0
1.0
0.9
0.9
0.8
0.7
0.7
0.7
0.6
0.4
0.4
0.4
0.3
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
9.2
0
10
20
%
35
30
Prepared by Coredata
4
2
0
6.20
5.96
ipac Financial Planning
6
Count Financial
6.88
AMP Financial Planning
7.03
Guardian Financial Planning
7.06
Financial Wisdom
7.06
Professional Investment
Services
7.41
National Australia Bank
Financial Planning
7.48
Securitor
7.54
AXA Financial Planning
7.91
MLC/Garvan Financial Planning
8
Charter Financial Planning
8.01
Genesys Wealth Advisers
8.24
ipac Equity Partners
Commonwealth Financial
Planning
Average rating scores (0-10)
CoreData Licensee Of The Year 2011
10
Licensee of the Year 2011
7.39
6.62
36
In Summary….
Industry at a tipping point.. Crunch time for
licensees
Advisers want flexibility & value; education
& tech services increasingly important
CFP trumps competition in 2011; Charter
FP & ipac groups poised for growth
Prepared by Coredata
37
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