Li Jiming
Deputy Director General of Yunnan Department of Commerce PRC, June 2011
Source: comScore World Metrix, October 2010
Source: comScore e-Commerce Measurement
e-Commerce Sales by Income Segment ($ Billions)
Growth vs. YA
Source: comScore e-Commerce Measurement
Source: comScore Media Metrix, December 2010
Source:comScore MobiLens, Dec-2009 -Dec-2010 (3 Month Average)
• South Korea is the third largest eCommerce market
in the Asia-Pacific region, after Japan and China
• On the global stage, it has higher online
penetration, broadband penetration, and mobile
penetration than the United States – and is
recognized as a leader in mobile payments and
virtual goods
• The number of Internet users in South Korea
reached 36 million in 2009, accounting for 74% of
the total population
• E-Commerce growth in South Korea is higher than
expected - projected to reach approximately USD 17
billion in 2009
• Payment cards are the dominant online payment
tender in South Korea and are used for
approximately two-thirds of online purchases
• Revenues from ecommerce in Japan
have expanded every
year by around 17%
since 2005, and are
expected to grow at
nearly 10% a year for
the next five years
Source: comScore Media Metrix, December 2009 to December 2010
Source: comScore Media Metrix, December 2009 to December 2010
Source: comScore Media Metrix, December 2009 to December 2010
Unique Visitors (000)
Top 5 Retail Sites per Country
• Until the end of 2010, the number of internet
users in China has taken up 23.2% of that in
the world, and 55.4% of that in Asia
• Unlike in the US,
the traditional
retail market in
China is highly
fragmented
• E-commerce saves online retailers store
operating costs, lowers their marketing
expenses, and improves their inventory
turnover, allowing them to offer competitive
prices
– Chinese consumers often enjoy 30-40%
discounts when shopping online, relative to
shopping at the traditional retail stores
– Most online retailers offer free door-to-door
delivery within days
• Internet is dramatically changing the way
goods and services are produced, delivered,
sold and purchased
• Internet technologies have the potential to
empower SME
• Potential benefits of e-commerce for
developing world are immense - any company
can enter global markets where size and
location become rather irrelevant
* Asavin Chintakananda, Senior Advisor, Asian Development Bank, Page 6 of “Financing E-Commerce While Fighting Poverty” Presentation
• Continuous price rise in China as well as the
protectionist measures in the US and the EU
are motivating Chinese firms to move into
neighboring ASEAN region
Source: United Nations Commodity Trade Statistics Database and Author‟s Calculation.
• AMSs may consider to make reference and utilize
ASEAN-China FTA B2B Platform
– Targeting lower entry costs and barriers for ASEAN
enterprises
– Access exciting yet fragmented markets
• B2B for ASEAN Member Countries and China to
promote inter-regional trade
– More support coming targeting Cross-Border online
settlement and e-Port
• Currently running a trial with Malaysia – lesson
learned: government support is critical to success
• Accelerate adoption of e-commerce trade
• Continuous building of infrastructure, legal
framework and increase awareness in e-trade on
costs and benefits
• Targeting trade opportunities between ASEAN
Member Countries and China as a priority in the
early trial – worth consideration
• Domestic B2C and C2C markets when ready
• Effective utilization of transportation infrastructure
upgraded in recent years
• Utilize and make use of an established electronic
shopping mall at Newegg and other established
channels in the U.S.
– Leapfrog bypassing ground zero
– Shorten learning curve
– Access vast middle class consumer segment
• Accelerate trading with China through Newegg
platform in China
• Currently running a trial with Malaysia
• Consider to utilize Newegg and other available
Public e-Commerce Platforms
–
–
–
–
Consider not to re-invent certain basics
Reduce learning curve
Lower start-up and entry costs
Tailor-made to specific needs
• Government support from each country is critical
– Relevant ASEAN Secretariat involvement and coordination
very important
– Comprehensive planning but small wins through trials
utilizing an established channel is recommended
• Global e-commerce spending is projected to
increase more than 90% by 2014
• Majority of the growth will be in Asia Pacific
region especially from China
•
f
• Leverage on the existing platform for faster
and easy entry into the e-commerce market
• Utilization of FTA B2B platform to increase
inter-regional trades
• Adequate e-commerce infrastructure in place
• Policy and regulatory framework
• Common platform: wheels not made here
• B2B before B2C in certain countries
• International and local collaborators
http://www.asean-cn.org
http://www.cn-asean.org
JUNE 2011
Yunnan Department of Commerce PRC