0 Blue you have missed out: 0 What is Primary Research – examples of primary research techniques – pros and cons of these 0 What is Secondary Research – examples of secondary research techniques – pros and cons of these 0 You must go through and EXPAND on these notes, please ask for the media book to help Methods of Research 0 Primary Research 0 Secondary research Primary Research 0 Research to obtain new information using techniques like interviews, questionnaires and focus groups. 0 These methods of research are good because you can take the feedback given from your target audience and change your product to appeal to them. Its reliable, specific to your research and quite rich. 0 A downfall of these methods is that once you have changed your product it may be too focused on that small minority of people. It also can take a long time and can be quite expensive. Primary Research Focus Group This is an example of four different focus groups all talking about separate products. For example the first is about mobile phone packaging. They talk about what they like and dislike about it, then the distributer of the product will take in the information they have gathered and change the product to suit the customer. The focus group can be quite a niche audience. Secondary research 0 Involves the use of data that already exists in books, journals, photo albums and libraries, archives and on the internet. 0 This method is good because it is easy to find information and helps you to make your product to fit the needs of the customers. 0 This is useful because they can find out the exact amount of people that view certain channels at a certain time, and compare to the same time the previous year and see what has changed. you can find this information on BARB broadcasters audience research board. Types of research 0 QUALITATIVE DATA 0 QUANTITATIVE DATA 0 AUDIENCE RESEARCH 0 MARKET RESEARCH 0 PRODUCTION RESEARCH. 0 PHSYCOGRAPHICS 0 DEMOGRAPHICS QUALITATIVE DATA Is a field of enquiring applicable to many disciplines and subject, the aims to gather in depth understanding of human behavior. A qualitative method investigates why and how decisions are made. QUANTITATIVE DATA 0 are research techniques used to gather quantitative data. Quantitative analysis can be measured as, How many, how long and how much, I can find this kind of information by going on BARB (British Audience Research Board), this is useful because it helps to get specific results. E.g. channel views AUDIENCE RESEARCH 0 Using a wide minor of statistical information and data to gather information on what the audience likes and dislikes and what sells to them. MARKET RESEARCH 0 The action or activity of gathering information about the competition and the industry. PRODUCTION RESEARCH 0 The preparation of making a product by finding out who is the best suppliers/how much it will cost to make the product so that it benefits you. DEMOGRAPHICS 0 The statistical data of a population, especially those showing average age, income, education, etc. PHSYCOGRPHICS 0 The use of psychographics to determine the at titudes and tastes of a particular segment of a population.