Telling your Rotary story
effectively with Social Media
2014 ROTARY INTERNATIONAL CONVENTION
We will cover..
What do you want to achieve?
• Defining outcomes
• Defining your audience(s)
• Engaging stakeholders
We will cover..
Primary platforms:
- Facebook (profiles/pages/ groups)
- Instagram
Tips and challenges to take back to your club
What do you want to achieve?
• Source new members
• Keep in touch with alumni and
past members
• Keep existing members better
informed & engaged
• Improve communication &
efficiency of committees and
working groups
What do you want to achieve?
• Increase funds raised
• Source participants for
programs / camps etc
• Increase attendance at events
• Source project partners
• Share ideas / knowledge
BUILD RELATIONSHIPS
Defining our Audiences
Youth
Program
Alumni
Students
Other NGOs
Corporations
Professional
Groups
Rotarians
Business
Owners
Government
Local
Community
Engaging Stakeholders
Develop a stakeholder
plan
• Who is important to
your club, why and
what can you do for
each other?
• Ultimate aim of plan:
develop strong
relationships.
Engaging Stakeholders
• Social media content
should be 80% about your
stakeholders and 20%
about you.
• Your members are your
most important
stakeholders.
• Make your stakeholders
feel special ('coz they are!)
by celebrating their
successes and milestones.
Identifying your Stakeholders
Who are your potential stakeholders?
•
•
•
•
•
•
•
Members – most important
Family of members
Beneficiaries of club support
Friends of club
Other clubs
District officers
Local government
Engaging Stakeholders – District page
•
•
•
•
•
•
•
District 9520 – clubs are key stakeholders
Promote club social media presences
Create a network
Share details of important club events
Share major awards/recognition (e.g. PHF)
Celebrate club birthdays
Take any opportunity to celebrate club
successes
Engaging Stakeholders – Rotary Markets page
• Magill Sunrise Markets Market focuses on
stallholders as key stakeholders.
• Promote your stallholders own social media
presences.
• Make the stalls look good on social media and
focus on human element of markets.
• Share your stallholder successes from other
markets they're involved in.
Facebook
•
•
•
•
•
Profiles vs Pages – not the same thing!
Groups
Private messages – be contacted
Events
Apps
Facebook Profile
•
•
•
•
More than just status updates!
Use tags (@) & hashtags (#) to link content
Make extensive use of photos
Check in to places (such as Rotary
meetings)
Facebook Profile
• Enter life events
• Fine grain control of
what you share with
different people
• Showcase what
Rotary means to
YOU, how it is a
meaningful part of
your life
Facebook Page
• Post “officially” rather
than as an individual
• Multiple admins – do
they know what to post?
• Use a rich mix of content
that will engage your
audience – showcase the
people and what they are
doing
Facebook Page
• Build an audience by liking other pages such
as the council, etc and interacting with them
• Fill out the “About” fields
• Make use of Milestones
• Schedule posts
• Use events & apps
• Add like boxes to your web page
Facebook Groups
• Great for internal work:
committees, working
groups etc.
• Determine appropriate
level of visibility
(Open / Closed / Secret)
Facebook Groups
•
•
•
•
•
Store documents
Control notifications
Allow multiple admins
Conduct polls
Create group events (meetings, deadlines)
Complementary social networks
• Instagram is a photo sharing
app– use the filters to add buzz
to your pics and connect with
the youthful Rotary/Rotaract
Instagram community.
• Share some of your Instagram
content to Facebook
• Use #hashtags in Instagram
What on earth is a hashtag!?
• A public filing system online
• Anybody can add/view
• Reach out and connect with
organisations and people with
similar interests
• Examples: #riverland
#rotaryinternational
Reaching out via hashtags
A search of the
hashtag
#onkaparinga
Reaching out via hashtags cont.
Reaching out via hashtags cont.
#Riverland
Image hints and tips
• Buy your club 2 or 3 small
cameras (or more) and share
them round so you get LOTS
of pics from different angles.
• Use captions and descriptions
on your pictures. These are
vital.
• Tag people in pics if possible.
• Be the Director of your image.
Image hints and tips
Image hints and tips
Image hints and tips
• Have smiling lessons. (we need lots of
smiling Rotarian pics!)
• Do NOT take pics of ‘executions’ (people
standing in line, usually frowning).
Build Your Network(s)
• Create a club media pool
and share content across
all club channels.
• Keep on the look out for
content to share from
other clubs or orgs you
follow.
• Give each other content
creator rights to your
club Facebook pages.
Build Your Network(s)
• Involve everyone in the
preparation of your
social media content.
Almost anyone can write
a paragraph.
• Share your social media
content in more
traditional channels such
as your club bulletin.
Personal Challenges
• Take a photo of our group
and share it using either
#portnoarlunga
#onkaparinga
#onkaparingarotary
• Find an article on
www.rotary.org and share it
with a framing sentence
• Say hi and share something
relevant with another
organisation/person.
Become Curious With Social Media
Benefits of Social
Media
• Promote your clubs
projects and events
• Find out what’s
happening in your
community
• Form relationships
and strengthen ties
• Gain ideas for
community projects
Be The Change You Wish To See