Using Social Media
PP Dr Senthil Doraisamy
Rotary Club of Muar
Learning Objectives:
 Identify
ways your club can use
social media to promote its activities
and attract younger generations.
Register and set up a social media
account.
Determine
effective uses of social
media
(promotion,
post-activity
dialogue, calls for volunteers, etc.).
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How many of you
are aware of
social media?
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• What is Social Media?
Websites and applications that enable
users to create and share content or to
participate in social networking
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• Social media is no longer a new
technology – the first social media sites
launched in 2000, and a number of those
original sites are still around.
• Facebook was launched in 2004,
LinkedIn in 2003, and Twitter has been
around since 2006.
• Social media is now as vital a
communication tool as a cell phone.
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www.rotary.org
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How many of you
are using social
media?
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Are we using these
tools to our
advantage?
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Workshop 1 - Creating Facebook Page:
1. How to create a Facebook Page
2. Please form teams
3. Create a simple Facebook Page (5
minutes)
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Workshop 1 - Creating Facebook Page:
1. How to create a Facebook Page
2. Please form teams
3. Create a simple Facebook Page (5
minutes)
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Workshop 2 – SWOT Analysis:
1. SWOT Analysis of Facebook Page
2. Please form teams
3. 5 minutes discussion and 2 minutes
presentation for each team
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SWOT Analysis:
• Strengths:
– Characteristics of the
business or project that
give it an advantage
over others.
• Opportunities:
– Elements
that
the
project could exploit to
its advantage
• Weaknesses:
– Characteristics
that
place the business or
project
at
a
disadvantage relative to
others.
• Threats:
– Elements
in
the
environment that could
cause trouble for the
business or project
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Facebook Page:
• Strengths:
• Weaknesses:
– Solidify the image of your
club
ways
– Doesn’t
requires
all
members to be on Facebook
• Opportunities:
– Connect
– Duplicates website in some
to
the
– Just another Rotary Club on
Facebook
• Threats:
wider
community
– If not updated, will be a bad
promotion of your club
– Find new members
– Unfavourable comments
– Promote your page – focus
– Trolls
on local community, age, etc
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Workshop 3:
1. List 3 ideas or ways that social
media can be used to help promote
Rotary to younger generations
2. Please form teams
3. 5 minutes discussion and 2 minutes
presentation for each team
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Learning Objectives:
 Identify
ways your club can use
social media to promote its activities
and attract younger generations.
Register and set up a social media
account.
Determine
effective uses of social
media
(promotion,
post-activity
dialogue, calls for volunteers, etc.).
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Thank You
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