Press Release Content
Winning by Sharing - A new way of working, a different way of doing business
Winning by Sharing – The Book
> What’s it about?
 Why we are entering the single most transformative period of work in
history
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Ways of working will change more in the next five years, than they have in the last 200
years
> People on demand
> Relationship and social capital as major sources of value creation
The emergence of the support economy
> 40% UK households with single people by 2010
> ‘Hanging out’ in online social networks to cure professional and social loneliness
 Insight into doing business differently
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Brands still preach (broadcast), while consumers connect (in networks)
> Communities will emerge as 21st century brands
Trust as the killer app
Engaging customers, one conversation at a time
> Online community
> How is it told?
 Personal story telling based on real life conversations
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PowerPoint & Chocolate Biscuits
Powerless Leaders rule ok?
Trust is the killer app
 Blended with market research & analysis
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Title
The social software revolution
The future of brands
The future of work
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Winning by Sharing – The Book
> Who’s the book for?
 Vomiting executives
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Redundancy
Stressed out
 Displaced call centre agents
> Off shoring phenomenon
 Entrepreneurs
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Portfolio workers
Knowledge workers
Micro-businesses (SMEs)
 Visionaries in large corporates
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Who are more willing to bet on the future than they do on
the past
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Core Message – The Future of Work has
Arrived
> Careers are dead. Long live careers.
 Traditional job is killing people
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Over 1 million people on long term sickness
> Due to workplace stress (Source: UK Work Foundation)
80% of men and 71% of women are unhappy with the number of
hours they work.
(source: Economic and Social Research Council, 2001)
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72% of managers are criticised by family and friends for overwork.
(source: Institute of Management)
 Command & control organisation no longer effective
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Up to 70% of interactions inside large companies are totally
unproductive (Source: Mckinsey & Co)
> Doing “PowerPoint & Chocolate Biscuits”
Customers suffering from “work rage”
> Gallup 2001 surveyed 1.4 million workers via 100,000 divisions
in North America and Europe:
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17% found work satisfying
63% were not committed and actively looking elsewhere
20% were disenchanted, disaffected and often militant
in expressing dissatisfaction
One in five chance of interacting with pissed off staff
Talent is being forced out of big companies
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Core Message – The Future of Work
has Arrived
> Careers are dead. Long live careers.
 Outsourcing phenomenon
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More jobs going to India
> Call centres (Banks, insurance, IT)
> Even ‘knowledge work’
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Bank research, PowerPoint Slides
 Teaching our children on the basis that a traditional career
beckons
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We’re making a big mistake
> By 2010 India will have 60 million PhD graduates
> 60,000 hours of PowerPoint production in India @ £25.00
per hour
> $200 billion of general admin work already outsourced
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Massive changes in the curriculum required
> Collaboration & communications skills are key to thriving in the
curriculum
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IBM predicts all $1.9 trillion could be outsourced
As companies start to adopt new ways of employing
people
As individuals get used to doing several, simultaneous
jobs
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Core Message – The Future of Work
has Arrived
> Careers are dead. Long live careers.
 Portfolio work on the rise
> 25 million small businesses in Europe
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Represent 99 % of all EU enterprises
Over 90% micro-businesses (1-3 people)
Employing more than 100 million people
> Guess what? They’re buying expertise worldwide
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They’re outsourcing too!
Using online networks
> 200m portfolio workers world wide (Source Spherion)
The unit of work is no longer a whole job
> HR stands for Hardly Relevant
 Most people will become portfolio workers
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Painful transition ahead for many of them
> Personal re-invention is difficult
But will bring about disproportionate returns
> Better work/life balance
> Sustainability
> Sense of purpose - Spirituality
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Winning by Sharing – Published by
Business For Good
> First publication from Business For Good
 Founded by Anna Pollock & Léon Benjamin
 Making a difference one enterprise at a time
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CREDO – we believe that global business has the
money, power and moral obligation to make a
significant positive difference in today’s troubled world
RATIONALE – Business For Good is an expanding, global
community of servant leaders with a diversity of
backgrounds, skills and expertise who share this
common CREDO and who have dedicated their
professional lives to making a living by making a
difference
 Call to action
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Contact anna@businessforgood.biz for more information
about BFG’s seminars, workshops & advisory services
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Winning by Sharing – The Author
> Background
 Léon Benjamin has led Ecademy's community consulting
practice since 2001
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Successful online community implementations with the UK government
(Department of Trade & Industry), Microsoft & BT
> Contributed to the growth of Ecademy's membership from 8,000 to
65,000 members
> The introduction of a successful, social software subscription based
revenue model
 Four year dialogue with networks & brands
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Execs
Portfolio workers
Social Entrepreneurs
> Ecademy members
Online networks worldwide
 Latest speaking engagements
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DTI/CBI Steering Committee - the future of work
> www.pslcbi.com
ISP Conference on Outlining How Changing Work Patterns Create A New
Type Of Customer
> www.iir-conferences.com
 African born – Freetown, Sierra Leone
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Italian mother
Grew up in London & living in England
Press Pack, 31st May, 2005
Winning by Sharing - A new way of working, a different way of doing business
Contact
> Press Enquiries
 CJS Communications
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Chris Street, info@cjscommunications.co.uk
> Web site & affiliate enquiries
 www.winningbysharing.net
 Leon Benjamin – info@winningbysharing.net
 Anna Pollock – anna@businessforgood.net
> Blog
 http://winningbysharing.typepad.com/
> Web sites
 www.businessforgood.biz
 http://www.cogn.ac/cognac2.aspx?tabid=453
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Press Pack, 31st May, 2005