Vrishti Chatrath
+919899704106
vrishtichatrath@yahoo.in
Date of Birth: August 23rd 1989
Marital Status : Single
Languages Known: English, Hindi & German
Motivated MBA with Marketing & Sales skills eager to bring to your firm ability to
significantly increase growth, profitability, efficiencies, and shareholder value. Creative ,
diligent & Innovative in nature.
Summary
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Sales & Marketing Executive at Inducia Food & Beverages Intl Pvt Ltd
Management Trainee & Summer Internship at CRI Events Pvt Ltd.
Ranked among top 5 students in MBA from Jaypee Business School, Noida.
Social Internship at SPOWAC for a period of 4 weeks, Delhi
Ranked 3rd in BBA from Guru Gobind Singh Indraprastha University, New Delhi.
Projects undertaken: Social Networking as a Marketing Tool and Quality of Work life
with case study on Taj Hotels.
Academic Qualifications
1
Degree
Year
Institute
Board/University
Percentage/cgpa
M.B.A
2010-12
Jaypee Business
School, Noida
Jaypee Institute Of
Information
Technology, Noida
9.4
B.B.A
2007-10
Trinity Institute
Of Professional
Studies, New
Delhi
Guru Gobind Singh
Indraprastha
University, New Delhi
79.3%
Class 12
2007
Springdales
School, Pusa
Road, New Delhi
C.B.S.E. , New Delhi
80%
Class 10
2005
Sprindales
School
C.B.S.E., New Delhi
82%
Sales & Marketing Executive
Inducia Food & Beverages Intl Pvt Ltd
Leading importer & distributor of fine food & beverage brands in India including top bakery
& pastry, meat, grocery and beverage products.
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To provide excellent service to customers through an immediate Respond to its
trends, needs, issues, comments and problems.
Being at all times helpful, positive and extremely knowledgeable about all products
sold.
Ensure a quality experience and enhance future sales prospects.
Drive sales by utilizing product knowledge and up-selling techniques.
Analyzing the market, including competitors and consumers
Executing marketing strategies and campaigns through online marketing tools as
well & promotional materials
Social Internship (2012)
SPOWAC, New Delhi
An Ngo working for welfare of Women & Children in & around Delhi.
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Study of Issues such as Empowerment, Health and Welfare of Women & Children in
India.
Brief study of Government Policies and Schemes & Future plans for the concerned
Issues.
Analysis of SPOWAC , its Profile , its SWOT and Function wise Study & key learnings .
Corporate Internship (2011)
CRI Events , New Delhi
Vrishti Chatrath
A leading Indian Event Management Firm.
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Study on Background and Current Scenario of Events and Media Industry in India.
Financial Analysis Of Two Leading Global Media and Communication Firms :
Interpublic & Omnicom (2008-2010)
Detailed Study on Events as a Tool for Marketing
Live Project on Brand Activation for CRI Clients: Blackberry, Birla Sunlife Insurance
and Disney, India .
Projects Undertaken
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A report on overview of the INDIAN RETAIL INDUSTRY, the Drivers, Opportunities
and the Major Challenges along with Employment Scenario. It there on Analysis
India’s Prominent Retailers , their Income , their Sales , Expenses and also the Major
Marketing Expenses Incurred for a period of 2007-11 using CMIE database.
Study of CORPORATE SUSTAINABILITY of the Aviation Industry in India emphasizing
on the CSR practices by JET AIRWAYS and relating their financials.
A Comparitive Project on INTERNATIONAL MARKETING Practices undertaken by
McDONALDs with the two countries in focus being India and UAE and the various
adaptation and standardization policies followed in these countries.
A report on the CORPORATE COMMUNICATION PRACTICES followed by DABUR
India, including its change of corporate Identity in 2005, its financial, employee ,
commercial and crisis communication over the years.
Study of SUPPLY CHAIN PRACTICES Of leading fashion retailer ZARA, time cycle of
the products of Zara, what it offers to its customers including the customer
segmentation has been covered including the methodology used to react to recent
changes rather than predicting it, production methods, distribution methods and use of
information technology at various stages of supply chain.
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An In depth Project on Brand Mangement For GITANJALI GEMS , India with study of
its current Branding Strategies and future Diversifications.
Undertaken a Consumer Behaviour Project on WOMENT SEGMENT IN INDIA With
the marketer under study as LAKME based on primary information from the target
group as well the sales representative of the company and secondary information as
well.
Implemented a project on SOCIAL NETWORKING AS A MARKETING TOOL in Vinayak
Solutions. The project emphasized on the use of social media as a marketing tool.
The project used case studies to cater and satisfy the requirements of its clients
using social networking media as a marketing tool.
Undertaken a project on QUALITY OF WORK LIFE and briefly studying Taj People
Philosophy at Taj group Of Hotels based on secondary information. (June- July 2008).
Vrishti Chatrath
Positions Of Responsibility
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Class Representative of B.B.A. (2007-10) Batch.
Coordinator of IP fest(ANUGOONJ)
Member of Editorial Board for the College Magazine
Coordinator of the English Club , Nutrition club (Springdales School, Pusa Road)
Declaration
3
I hereby state that the above furnished details are true to the best of my knowledge.