4
Which of the following will have priority in supply chain management for
FMCG Company?
a) Production planning
b) Distribution management
c) CRM
d) ERP
5
Which of the following is not a factor to measure the ROI from
technology investments?
a) Reduced application development time
b) Increased reusability of applications
c) Increased operational efficiency by streamlining and automating
business processes
d) None of the above
6
State which of the following statements is true..
a) Inward organization of enterprise information systems is business
function centric and outward organization of information systems is
business process centric
b) Inward organization of enterprise information systems is business
process centric and outward organization of information systems is
business function centric
c) Both inward and outward organization of information systems are
business process centric
d) Both inward and outward organization of information systems are
business function centric
7.
Which of the following is a module in eSNP?
a) Order commitment
b) Transportation planning
c) Advanced scheduling
d) Demand planning
8.
____________ in BI architecture include the ability to extract, cleanse
and aggregate data from multiple operational systems into a separate
data mart or warehouse.
a) Core Technologies
b) Enabling Technologies
c) BI solutions
d) None of the above
CII Institute of Logistics
PGDSCM/DSCM/ADSCM & CERTIFICATE PROGRAMS
Semester-end Examinations- December 2011
LOGISTICS TECHNOLOGY & e BUSINESS/
LOGISTICS TECHNOLOGY & e SCM
Time: 3 hours
Marks: 100
Part A
Answer all questions
(10 x 1 = 10 Marks)
1.
____________ Strategy will be extremely powerful when the market is
very competitive with companies selling same range of product or service
alternatives to broad base of price sensitive customers
a) Low cost strategy
b) Broad differentiation strategy
c) Best cost provider strategy
d) Focus strategy
2.
3.
State which of the following statements are true.
Statement 1: Application development and maintenance, a vital part in
creating enterprise information systems, are not outsourced
Statement 2: Mobile computing infrastructure is gaining popularity
a) Only statement 1 is true
b) Only statement 2 is true
c) Both statements are true
d) None of the statements is true
Find the missing layer/component that will appear in the shaded area in
the XRP system architecture
ERP Applcn.
Server
I
N
T
E
R
N
E
T
Web Server
Web
Portals
Email
Server
a) SCM/CRM Application Server
b) Proprietary Software
c) Database
d) None of the above
I
N
T
E
R
N
E
T
Web
Browser,
Mail Client,
Customer
9.
Choose which one of the following is not part of Michael Porter’s five
competitive forces?
a) New entrants
b) Substitute products
c) Logistics
d) Suppliers
10.
____________ methods determine the location of production, stocking
and sourcing facilities and paths the product takes through them.
a) Network design methods in SCM
b) “Rough Cut” methods in SCM
c) Simulation based methods in SCM
d) None of the above
Part B
Answer any four
(4x15= 60 marks)
1.
Discuss any two business models on which e-channels operate
2.
Discuss briefly the five components to manage carefully in eBusiness
execution
3.
Discuss the popular approaches to formulate eBusiness strategic plan
4.
Discuss the benefits of applying Informtion System (IS) in SCM
5.
Discuss the strategic benefits of E-Business in E-Business with respect to
Customers, Suppliers, Demand Planning, marketing, etc.
6.
Discuss Critical success factors and key ingredients for successful CRM
implementation.
Part C
Case study
(3*10=30 marks)
Please read the case and answer the questions given below:
Supply Chain Management for a Vehicle Leasing Solution provider
The client is a large vehicle leasing solution provider and an industry leader with
one of the largest, most diverse fleets — more than 125,000 units - delivering
customer focused services centered on renting, leasing, selling and remarketing
trailers. The client operates an extensive network of more than 100 branches in
Canada, the United States and Mexico.
The present system of supply chain management was studied and the challenges
were identified. The client conceived a trailer management system that would
allow fleets to pinpoint trailer locations. This system would not only help the client
to provide value added services to its customers, but also improve asset utilization
and operational flexibility. Not to limit its offering of asset tracking for units
leased/rented, the client was looking at a solution, which would allow customers
owning units to track their assets as well. They looked towards an offshore partner
who could provide them with valuable expertise in this area. The client assigned
the responsibility of overcoming the challenges to a solution provider by name
Patni Computer Systems Ltd., known in short as Patni.
The solution to arrive at was supposed to allow the ever growing, client customers,
to locate trailers anywhere in North America, including Mexico and Canada,
Provide location information including street address, city, state, zip and country,
Display roadmaps with zoom levels - ranging from street level to national level,
Provide daily notifications of trailer location at factory pre-set time and a customer
initiated location request, Export data for further analysis, and Allow owners to
locate carriers/private fleets that carried sensitive or high value loads. The Patni
developer a solution system called Asset Tracking System. This system uses a dual
satellite technology for sending and receiving information for trailer locations
anywhere in North America. The system includes a transceiver and battery pack,
which are mounted together on the nose of the trailer. Patni designed and
delivered the complete functionality of the Asset Tracking System in five modules,
through the much-acclaimed onsite-offshore model of delivery. The Inventory
Management module enables the client Customer Support team to maintain
inventory of devices. It has features of tracking the complete history of devices,
which undergoes various phases of acceptance/inspection/rejection. The Device
Setup module is a Web-based module wherein the Customer Support team sets up
the device required before the end users can actually start tracking their trailers.
The Application Website is a web-based interface. Thorough this interface,
customers can send a request for information on the location of the trailer,
including street address, city, state, zip and country, customers can track the trailer
movement for the last 30 days, data can be exported for further analysis and
roadmaps can be displayed with zoom levels ranging from street level to national
level. The Customer Asset module is a web-based interface, in which details of the
customer-owned asset can be viewed, added and/or modified.. The Billing module
consolidates the billing data from the application database and feeds it to the
central Billing System. The Billing team can also terminate services or hold any
particular service from billing in that particular billing cycle.
The solution was built in J2EE Platform on STRUTS framework using JSP, Servlets,
HTML, JavaScript and XML and Oracle 8i database. The client interfaces used the
IE 5.5(Windows 2000), IE 6.0(Windows 2000) and the solution could be operated
on client side with Windows 2000, Linux operating systems. After the solution was
implemented, client customer service was improved throughout North America,
customer were able to manage their operations through better control of assets.
Improved utilization and improved productivity of assets resulted in enormous cost
reduction. The well-designed web interface kept the clients above competition for
similar functionality and this resulted extended use of the Asset Tracking System
across the client's other businesses.
Questions:
1.
Discuss the challenges identified by the existing SCM and the solution
provided by Patni Computers.
2.
What we interfaces were provided for the customers in the above
solution and which technology was used to implement the same
3.
What benefits for the client do you see that the client by the solution
Asset Tracking System.
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