Health Market The (Re)New(ed) Ethics of Utilization IPR and The Role of the University in the Knowledge Economy Bowman Heiden CIP – Center for Intellectual Property University of Gothenburg Chalmers University of Technology bowman.heiden@gu.se The University in the Knowledge Economy In 2007, Prof. Ulf Petrusson published a book together with Vinnova, the Swedish Innovation Agency, entitled The University in the Knowledge Economy in relation to the governmental review to change legislation regarding ownership of research results originating from public funding. The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme Research and Innovation In 2012, Prof. Ulf Petrusson published a book together the Swedish Finance Ministry entitled Research and Innovation – state governance of collaboration and utilization activities in higher education in relation to the change in legislation mandating that universities take on the formal responsibility to manage utilization activities. The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme ”I think you should be more explicit here in step two” The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme Knowledge Management Platform A system to support the utilization of university research The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme Utilization Logics The academic environment operates to make knowledge available in open contractual structures/networks Contractual network Assets are managed as portfolios of background and foreground research results in contract-based knowledge platforms The academic environment operates to make knowledge available as products and knowledge organizations Assets are packaged as controlled ideas, which can be further developed as innovations. Innovation process Assets are managed as applicable research results – which may require patentability or other types of control The academic environment operates to make knowledge available/applicable to specific stakeholders Applicable to specific stakeholders The academic environment operates to make knowledge available to the public Public domain Assets are transferred to the public domain without any intellectual property right restrictions The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme CHALLENGE HOW DO WE MANAGE KNOWLEDGE? ? How can we define knowledge that is diffuse and difficult to communicate… ! …and create a clear basis for decisions involving the knowledge and results generated in the research? The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme Managing research results as intellectual assets The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme IA Capture Process The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme IA Positioning The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme DECISION MAKING ANALYZING INTELLECTUAL ASSETS We can analyze how assets can create value based on a number of parameters: 1. What is the potential to create value in different contexts? 2. How well do we control the asset? The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme IAM as means to make strategic decisions Further development Venture creation • What technology is lacking? • What rights do we need to exploit the technology? • What should be further developed in-house? • What people and organizational activities do we need? • What to buy/license from others? Patenting/IPRs Collaboration Business modeling • What should be patented? • Where do we need strategic partnerships? • What is our unique technology and what utilities does it create? • What of the things we bring to the table are valuable? • Is there a need for it? • What can be discussed freely/what is secret? • How could it be packaged? • What other governance mechanisms are needed to protect our resources? • What should be done regarding others’ IPRs? • What could we offer to others? The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme Session Participants David Pardoe, Head of Growth Projects, MRC (Medical Research Council) Technologies, United Kingdom Morris Berrie, Co- Founder TTS Global Initiative, United Kingdom Peter Heydebreck , Deputy Chairman, innoveas international, United Kingdom Olivier Lescroart, IP Officer, KU Leuven Research and Development, Belgium Niclas Lundh, Senior Officer for Research and External Relations, Sahlgrenska Academy, University of Gothenburg, Sweden The project is supported by the European Commission under the HEALTH thematic area of the 7th Research Framework Programme