2011
Business Plan Overview
Greg Glover
8/10/2011
Digital Ads R Us – Business Plan
Page I
Table of Contents
Contents
Executive Summary....................................................................................................................................... 1
Company Overview ....................................................................................................................................... 2
The Industry .............................................................................................................................................. 2
Digital Ads R Us, LLC .................................................................................................................................. 2
The DARU Target Market .......................................................................................................................... 2
Mission ...................................................................................................................................................... 2
Vision......................................................................................................................................................... 2
The Digital Ads R Us Service ...................................................................................................................... 3
The Digital Ads R Us Advertising Service....................................................................................................... 4
Service Description ................................................................................................................................... 4
The Digital Ads R Us Service Features....................................................................................................... 4
Business Class Category ............................................................................................................................ 5
Business Class Category Formula .............................................................................................................. 5
Commission Structure............................................................................................................................... 7
Long Term Advertising Sales Commission ............................................................................................ 7
Special Events Sales Commissions ........................................................................................................ 8
Advertisement Creation ............................................................................................................................ 9
Advertisement Relocation ........................................................................................................................ 9
Property and General Liability Insurance ................................................................................................. 9
Business Licenses ...................................................................................................................................... 9
Industry Analysis ......................................................................................................................................... 10
Internet Advertising ................................................................................................................................ 11
Digital Signage Advertising...................................................................................................................... 11
Digital Ads R Us Marketing Plan .................................................................................................................. 13
The DARU Advertising Service ................................................................................................................ 13
The DARU Advertising Price .................................................................................................................... 13
Multiple Location Discounts ................................................................................................................... 14
DLP as an Advertiser ............................................................................................................................... 14
The Display Location Partner Profile....................................................................................................... 14
Promoting the DARU Advertising Service ............................................................................................... 15
Special Promotions ................................................................................................................................. 15
Digital Ads R Us – Business Plan
Page II
Table of Contents
Digital Ads R Us Competitive Analysis......................................................................................................... 16
The Digital Ads R Us Team .......................................................................................................................... 17
Greg Glover – Chief Information Officer ............................................................................................. 17
Greg Glover - Duties and Responsibilities ........................................................................................... 18
Ralph Robinson – VP of Marketing and Promotions........................................................................... 19
Ralph Robinson - Duties and Responsibilities ..................................................................................... 19
John Phelps – VP of Sales .................................................................................................................... 19
John Phelps - Duties and Responsibilities ........................................................................................... 19
Employee Benefits .................................................................................................................................. 20
Outside Professionals.............................................................................................................................. 20
The Digital Ads R Us Operations ................................................................................................................. 21
Additional Personnel ............................................................................................................................... 21
Display Monitor Installation Supervisor.............................................................................................. 21
Graphic Artist ...................................................................................................................................... 21
Office Assistant ................................................................................................................................... 21
Website Development ............................................................................................................................ 21
Information Technology.......................................................................................................................... 21
Appendix A - Digital Ads R Us Resumes ................................................................................................... xxiv
GREG GLOVER....................................................................................................................................... xxv
Ralph Robinson..................................................................................................................................... xxvi
John Phelps .......................................................................................................................................... xxvii
Appendix B - Digital Ads R Us Timeline .................................................................................................... xxix
Appendix C Display Location Partner Profile Form .................................................................................. xxxii
Appendix D - MediaSIGNAGE Hardware and Software ......................................................................... xxxiii
mediaCLOUD ....................................................................................................................................... xxxiv
mediaSERVER ....................................................................................................................................... xxxv
SignageStudio...................................................................................................................................... xxxvi
SignagePlayer ..................................................................................................................................... xxxvii
mediaBOX ......................................................................................................................................... xxxviii
mediaTV .............................................................................................................................................. xxxix
mediaSIGNAGE Reseller ........................................................................................................................... xl
Digital Ads R Us – Business Plan
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Table of Contents
Digital Ads R Us – Business Plan
Page IV
Executive Summary
Advertising is the promotion of a company’s products and services carried out primarily to drive sales
of those products and services. Unfortunately television, magazine and direct mailer advertising cost
are expensive ranging from between $15,000/year for magazine advertising to $150,000/year for local
television advertising. These costs are often not feasible, especially for small businesses. There are
currently over 184,000 small businesses in the Las Vegas metropolitan area.
The Digital Ads R Us (DARU) mission is to create a Digital Advertising Network (DAN) that will provide
low-cost advertising at select locations in the Las Vegas metropolitan area for small business owners.
Digital Ads R Us LLC was formed on May 25, 2011 as a Limited Liability Corporation by its two principal
owners, Ralph Robinson and Greg Glover. Each has a 50% ownership in Digital Ads R US LLC.
The DARU implementation plan will have three (3) stages:
Stage 1 - In conjunction with its first Display Location Partner (DLP), DARU will establish a
demonstration site. DARU will utilize this site to set up 30 second demo advertising spots. These
demo spots will be viewable both locally at the DLP business and remotely over the internet. This
demo site will be utilized as a sales tool and a marketing tool.
Stage 2 – DARU will collect approximately 50 DLP Profiles. From the DLP Profiles DARU will select its
first 25 DLPs. DARU will establish contracts with these DLPs and begin the procurement and
installation of the display systems. This process will begin the formation of the DARU DAN. During this
period DARU will also train the first class of DARU sales associates in preparation for the initial sales
campaign. This process will last approximately one (1) month.
Stage 3 – In this stage DARU will begin the cycle of setting up additional display monitors, selling
advertisements on the DLP displays, developing the advertisements for each client, and installing the
finished product. DARU would like to add approximately 30 DLP’s to its DAN each month.
The DARU goal is to have 100 digital advertising display systems in place by the end of calendar year
2011 with each monitor displaying an average of 960 thirty second advertising spots per day. By the
end of calendar year 2012 the DARU goal is to have 600 advertising display monitors installed at
various DLP businesses throughout the Las Vegas metropolitan area.
DARU’s vision is to expand its DAN to all large metropolitan areas in the US beginning in 2013.
Digital Ads R Us – Business Plan
Page 1
Company Overview
The Industry
Advertising is the promotion of a company’s products and services carried out primarily to drive sales
of those products and services. The most common forms of advertising are television, mailers,
newspaper, yellow pages and magazine ads. One of the newer forms of advertising that has recently
hit the market is web-based advertising. One of the major impediments to traditional advertising for
small businesses is the high cost. There are currently over 184,000 small businesses in the Las Vegas
metropolitan area.
Digital Ads R Us, LLC
Digital Ads R Us (DARU) is a service corporation providing low-cost advertising to small business
owners on the DARU Digital Advertising Network (DAN).
Digital Ads R Us LLC was formed on May 25, 2011 as a Limited Liability Corporation by its two
principal owners, Ralph Robinson and Greg Glover. Each has a 50% ownership in Digital Ads R Us
LLC.
Ralph Robinson has over 30 years of experience in business as both an owner and employee. Ralph’s
personality allows him to communicate effectively with anyone from top echelon management to
low-level company employees.
Greg Glover has nearly 40 years of experience in information technology. Greg has a Bachelors
Degree in Computer Science and has held senior management positions with Ratheon Services
Nevada. Greg has also owned several successful information technology businesses over the past 20
years.
The DARU Target Market
The DARU target market is the over 184,000 small businesses in the Las Vegas metropolitan area that
can’t afford the high cost of standard forms of advertising. DARU’s DAN will grow to approximately
600 display systems by the end of calendar year 2012. DARU will utilize a small team of sales
associates to sell its advertising service.
Mission
The Digital Ads R Us mission is to provide low-cost advertising to small businesses in the Las Vegas
metropolitan area. DARU will distribute a business’ advertisements on high quality digital display
monitors located in strategic business locations throughout Southern Nevada.
Vision
The vision of Digital Ads R Us is to expand its DAN to all large metropolitan cities in the United
States, and to make available low cost advertising for all small businesses.
,
Digital Ads R US – Business Plan
Page 2
The Digital Ads R Us Service
Advertising for most small businesses takes the form of posters, magazine ads or flyers. This form of
static advertising rarely hits the target market and often violates city ordinances in the process.
Potential customers are much more likely to view advertisements if they display dynamic content
such as video or graphic transitions.
The DARU advertising service will provide dynamic content on high-quality display monitors installed
at strategic business locations in the Las Vegas metropolitan area at a very low price. Very much like
a television or web-based commercial these advertisements are created to draw the attention of
anyone in the surrounding viewing area to the products and services that the advertiser has to offer.
The DARU advertiser will be able to select the site of their advertisements from a growing list of hightraffic business locations throughout Southern Nevada. The DARU advertiser will also be able to
easily switch advertising locations or expand their advertisements to other DAN monitors.
Digital Ads R US – Business Plan
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The Digital Ads R Us Advertising Service
Service Description
The Digital Ads R Us, Digital Advertising Network will provide dynamic advertising content to small
business owners on high-quality display monitors installed at strategic business locations in the Las
Vegas metropolitan area at a very low price.
DARU will use a growing form of vertical advertising made popular in the internet advertising world.
Vertical advertising is the most highly targeted and effective advertising in use today. When using a
vertical advertising network to market a product, all of your advertising dollars are focused on your
target market. For example a DARU monitor advertising the wines of a wine distributor and located
in a restaurant that sells wines will increase the sale of the distributor’s product to the patrons of
that restaurant. This form of advertising will allow businesses in the DARU target market (the small
business owner) to obtain highly targeted advertising at a very low price.
DARU will always insure that the contact information such as web site address, email and telephone
number for each advertiser is prominently displayed so that patrons can copy the information.
DARU will be able to display any type of video digital content with their advertising including in-unit
video, standalone video, pre roll, mid roll, post roll and video on interstitials. All of these are the most
popular forms of online advertising and can easily be incorporated into the DARU service.
The Digital Ads R Us Service Features
Digital Ads R Us plans on installing 600 advertising display monitors throughout the Las Vegas
metropolitan area as part of its DAN by the end of calendar year 2012. Some of the key components
to the successful implementation of this strategy and the features of the DARU advertising service
include:
1. Locating DARU digital advertising display monitors in business locations that have an average
wait time per customer of 5 minutes to 1 hour. Additionally, DARU will locate these display
monitors in businesses that have an average customer count of over 100 customers during the
average business day. Business owners that allow for the DARU digital display monitors to be
located in their business will receive between $300 and $450 monthly for providing the display
monitor space.
2. Installing 32” DARU advertising display monitors in areas of these businesses where they will be
in plain view of waiting customers.
3. Selling DLP business owner approved 30 second advertising spots to businesses that have
products or services that would be of interest to the average customers of that DLP.
4. Creating a free 30 second advertising spots for the DARU advertising client and have it viewable
on the selected digital display monitor within 3 days of the signed advertising contract.
Digital Ads R US – Business Plan
Page 4
5. DARU will pay a recurring commission to members of the sales team for all advertisements sold.
Each commission will last for the length of the advertising contract.
Business Class Category
For DARU purposes a Business Class Category (BCC) is a category assigned to a Display Location
Partner (DLP) that houses one or more DARU advertising display monitors and determines three (3)
important factors:
1. It determines how much DARU is willing to pay that DLP on a monthly basis for utilizing space in
that business to display the DARU client advertisements.
2. It determines how much DARU will charge for advertising spots on a display monitor in that DLP
business.
3. The BCC will also determine how much commission a sales person will receive for selling
advertising spots at that business.
Business Class Category Formula
Each DLP that will house a DARU advertising display monitor will be assigned a BCC value for that
display between 1 and 4. The Business Class Category formula is determined by two factors:
1. What is a customer’s average wait time at or near that display during which time the customer is
likely to see one or more DARU advertisements.
2. On average how many customers of that business are likely to be at the DARU display location
during the course of an average business day.
For example if an advertiser chooses to display an advertisement once every 10 minutes and the
average customer has a wait time of 25 minutes, then the customer will see a particular
advertisement 2.5 times.
The Business Class Category Value BCCV will be determined as follows:
Wait time x number of customers = BCCV
10
1000
The Business Class Category (BCC) can be found in the following table
BCC 1 DLP
BCC 2 DLP
BCC 3 DLP
BCC 4 DLP
BCCV
BCCV>=1.001
BCCV>.5001 and BCCF<=1.000
BCCV>.301 and BCCF<=.500
BCCV> 0 and BBCF <= .300
Table 1
Digital Ads R US – Business Plan
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Example 1: A barber shop might have an average wait time at or near the DARU display of 35
minutes and an average of 120 customers within clear viewing site of the DARU display during the
course of a business day. The BCCV would be calculated as follows:
35 x 120 = .42
10 1000
This barber shop would be considered a BCC3 DLP.
Example 2: A nail salon might have an average wait time at or near the DARU display of 45 minutes
and an average of 150 customers within clear viewing site of the DARU display during the course of a
business day. The BCCV would be calculated as follows:
45 x 150 = .675
10
1000
This nail salon would be considered a BCC2 DLP.
Example 3: An auto parts store might have an average wait time at or near the DARU display of 10
minutes and an average of 180 customers within clear viewing site of the DARU display during the
course of a business day. The BCCV would be calculated as follows:
10 x 180 = 0.36
10
1000
This auto parts store would be considered a BCC4 DLP.
Example 4: A DARU display monitor located in an airport concourse might have an average wait
time at or near the DARU display of 5 minutes and an average of 7500 customers within clear
viewing site of the DARU display during the course of a business day. The BCCV would be calculated
as follows:
5 x 7500 = 3.75
10 1000
This airport location would be considered a BCC1 DLP.
In general, the monthly fee that DARU would pay the DLP for locating one or more DARU advertising
display monitors in their business is shown in Table 2:
BCC 1 DLP
BCC 2 DLP
BCC 3 DLP
BCC 4 DLP
1 DARU Display
Monitor
$450/month
$400/month
$350/month
$300/month
2 DARU Display
Monitors
$650/month
$600/month
$550/month
$500/month
3 DARU Display
Monitors
$850/month
$800/month
$750/month
$700/month
Table 2
Digital Ads R US – Business Plan
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DARU advertising display monitors will not be installed in a business and no monthly fees will be paid
to the DLP until the number of 30 second advertising spots for that DLP display monitor has reached
a predetermined Return On Investment (ROI) value. Table 3 list the number of 30 second
advertising spots required on a DLP display monitor to reach the ROI value. Table 3 also list the
number of advertisers it would take to reach the ROI assuming the DLP’s business is open 8 hours per
day, 5 days per week and each advertiser was under contract to display their advertisement once
every 10 minutes.
It should also be noted that the DLP contract will allow either party (DARU or the DLP) to opt out of
their contract by giving 60 days written notice. This will give DARU the right to remove its advertising
display monitor from a DLP location if that location is not producing advertisers. It will also give
DARU ample time to move advertisers to other DLP locations if the DLP decides to opt out of the
contract.
BCC 1 DLP monitor
BCC 2 DLP monitor
BCC 3 DLP monitor
BCC 4 DLP monitor
Number of 30
Second
Advertising Spots
per month to
Reach ROI
5538
6700
8857
14250
Number of
advertisers
based on
assumptions
5
6
9
14
Timeframe Allowed
to Reach the
Number of 30
Second Advertising
Spots
15 days
15 days
15 days
15 days
Table 3
Commission Structure
DARU would like to setup a sales force consisting of 10 to 20 strong independent contractors that
will sell advertisements on a full commission basis. The DARU commission structure provides
recurring income to the sales associate.
Long Term Advertising Sales Commission
Long Term Advertising (LTA) sales commissions are commissions on the sale of advertisements on
a DLP display monitor when the contract with the advertiser is 4, 8 or 12 months in length. This
will be a recurring sales commission on a monthly basis for the length of the advertising contract.
LTA commissions will be paid based on the values shown in Table 4.
BCC 1 DLP Advertiser
BCC 2 DLP Advertiser
BCC 3 DLP Advertiser
BCC 4 DLP Advertiser
Monthly
Commission
4 Month
Contract
$40.50/month
$30.00/month
$19.50/month
$ 9.00/month
Monthly
Commission
8 Month
Contract
$43.00/month
$32.50/month
$22.00/month
$11.50/month
Monthly
Commission
12 Month
Contract
$45.50/month
$35.00/month
$24.50/month
$14.00/month
Table 4
Digital Ads R US – Business Plan
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For example a sales associate that sells advertisements to
4- BCC 1 (2-8 month & 2-12 month contracts) = $177.00
6- BCC 2 (6-4 month contract) = $195.00
7- BCC 3 (7-12 month contract) = $171.50
18- BCC 4 (10-4 month & 8-12 month contracts) = $202.00
DLP businesses would receive a $745.50 monthly commission check for the length of each
individual advertising contract.
The DARU salesman must be able to complete the following steps in order to earn a LTA sales
commission:
1. Identify the available DLP businesses for the advertiser by presenting the Display Location
Partner Profile (DLPP) to the prospective advertiser.
2. Assist the advertiser in selecting the best DLP business location based on factors in the DLPP
3. Explain the DARU advertising contract to the prospective advertiser
4. Sign the advertiser up for a 4, 8 or 12 month contract.
5. Collect a check made out to Digital Ads R Us for the prorated 1st month plus the 2nd month of
the contract
Special Events Sales Commissions
Special Events (SE) sales commissions are commissions on the sale of advertisements on a DLP
advertising display monitor for a special event such as a festival or concert. These advertising
contracts will be for 1 to 3 months in length. This will be a recurring sales commission on a
monthly basis for the length of the advertising contract. SE commissions are shown in Table 5.
BCC 1 DLP Advertiser
BCC 2 DLP Advertiser
BCC 3 DLP Advertiser
BCC 4 DLP Advertiser
Monthly
Commission
$87.50/month
$87.50/month
$87.50/month
$87.50/month
Table 5
The DARU salesperson must be able to complete the following steps in order to earn an SE sales
commission:
1. Identify the available DLP businesses for the advertiser by presenting the Display Location
Partner Profile (DLPP) to the prospective advertiser
2. Assist the advertiser in selecting the best DLP business location based on factors in the DLPP
3. Explain the DARU advertising contract to the prospective advertiser
4. Sign the advertiser up for a 1 to 3 month contract
5. Collect a check made out to Digital Ads R Us for the prorated 1st month plus the 2nd month of
the contract
Digital Ads R US – Business Plan
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Commissions on the sale of advertisements will be paid on the last day of each month based on
the commission structure shown in Table 4 and Table 5. The commission for the first month of a
signed advertising contract will include a prorated value from the time the advertisement starts to
the end of the first month of the contract.
Advertisement Creation
DARU will provide an initial free 30 second spot advertisement for all of its advertisers. Any
additions, such as video will be done for a nominal fee.
Advertisement Relocation
As DARU expands the DAN there will be more advertising display monitors available for advertisers
to place their ads. The existing DARU advertisers will be notified of all new DLPs and will be allowed
to change their advertising location once a month.
Property and General Liability Insurance
DARU will require property insurance on all DLP display monitors installed. This insurance
will be required in the event of fire, theft or other covered types of damage or destruction to
the display devices. Also, beyond physical damage to the displays, DARU will also require
protection from lost income resulting from a covered loss.
DARU will require liability insurance protection within a DLP business for the period of time
that the digital displays are being installed in a business until such time as the displays are
removed from that business. This liability insurance will protect DARU from claims of injury
or damage to third parties. A general business liability policy provides coverage for more
common risks of bodily injury to customers or visitors to the Display Location Partner’s
premise or property damage caused by DARU display monitors or DARU display monitor
installers.
Business Licenses
DARU will have in place business licenses for the entire Las Vegas metropolitan area including the
State of Nevada, Clark County, City of Las Vegas, City of North Las Vegas, Henderson and Boulder
City. DARU may also expand its DAN to NYE County during calendar year 2012.
DARU will also join the Better Business Bureau (BBB) and other organizations that having an
association with may increase DARU visibility, notoriety and sales.
Digital Ads R US – Business Plan
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Industry Analysis
Advertising is the promotion of a company’s products and/or services carried out primarily to drive
sales of the products and services. Advertising has become an essential element of the business
world and therefore companies allot a considerable amount of dollars in their budgets for
advertising. Unfortunately the high price of advertising (see the Figure 1 below) prohibits many
businesses from partaking in many of the most visible forms of advertising such as television,
magazine and direct mailers.
Digital Ads R Us vs Traditional Advertising
Metro Area Estimated Advertising Costs per Year
$160,000
Digital Ads R Us
$140,000
Internet
$120,000
Magazine
$100,000
Yellow Pages
Book
$80,000
Value Mailer
Cooperative
$60,000
Newspaper
$40,000
Affluent Mailer
Cooperative
Direct Mail Postcard
$20,000
Local TV
$0
Figure 1
With traditional forms of advertising, ads are viewed by a large group of people with a hope that a
certain percentage of these viewers are in the target market of the advertiser and will purchase the
advertisers products. Additionally, all companies that advertise are forced to raise the price of their
products to cover advertising costs.
The current trend is away from television, radio, and print media for advertising and toward vertical
advertising strategies such as internet advertising. Vertical advertising is the most highly targeted
and effective form of advertising. When using a vertical advertising network to market a product, all
of advertising dollars are focused on the advertisers target market.
Digital Ads R US – Business Plan
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Internet Advertising
Web-based advertising utilizes a pay-per-click method to identify what an advertiser will pay for
having advertisements displayed on a particular web site. If someone sees the ad and clicks on the
link the advertiser pays a fee for the person clicking. Depending on the popularity of the site and
what key words are used to make the link more prominent on the site, the more the advertiser will
have to pay for each click.
There are certain advantages and disadvantages to internet advertising over the traditional forms of
advertising. The cost can be as low as $10 per month but this would usually be for a site with a very
limited viewing audience. Usually an advertiser would hire a professional web designer or web
design company to strategically advertise their product or service. This can increase the cost
significantly and if the product does not sell this can amount to a significant loss. The pay-per-click
cost of this form of advertising has come into question recently since many people click on the link
but never make a purchase of the advertiser’s product or service.
It is much easier to hit the target market with online advertising. An advertiser would place their ad
on sites with similar products or product associations to what they are selling and that alone will
usually hit their target market. One of the problems with this is that it doesn’t do much good to have
your bicycle shop located in Las Vegas advertised on a bicycle parts website located in New York. In
order to address this problem, web development companies have been able to develop zip code or
regional based advertising were an advertisers ad will appear if the computer users IP address falls
within certain zip codes that the advertiser selects. This feature again comes at a price.
The development of a basic online advertisement is fairly easy, only requiring a computer, a well
designed web site, an advertising package and the style the advertiser will use for their ads on other
web sites. Updating the advertisements is also very easy compared with developing an additional
new television commercial every 3 months to avoid the monotony of potential customers seeing the
same advertisements over and over. Associated with this is a big problem with online advertising
known as advertising overload. Many websites now have so many advertisements that the viewer
has a tendency not to look at any of the ads and just concentrate on the content of the site.
The majorities of consumers are not tech-savvy and still prefer the traditional forms of advertising
and consequently never purchase products on the internet. These individuals are much more likely
to see an advertisement and visit the store location to purchase the product or service.
Digital Signage Advertising
Digital Out-of-Home (DOOH) advertising is currently seeing double digit growth in the US. Nielsen
Research conducted a study that included 1,000 exit interviews with patrons at over 1,300 different
locations with the following results:
300% increase of sales when aided by a promotion.
77% of those interviewed agreed that in the research test location the indoor Digital Billboard
provided "an easy way to learn about a new product."
Digital Ads R US – Business Plan
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68% agreed that digital advertising would influence their decision to buy the advertised products in
the future.
65% agreed that it would make them "think more positively" about the advertised product.
44% agreed the advertising on the screen has "influenced them to buy the advertised product
instead of the one they planned to buy."
Information provided by NIELSEN RESEARCH
Additionally, Stuart Armstrong, President of EnQii North America has listed eleven reasons for a
retailer to implement a in-store media network. They were:
1. Enhance the shopping experience.
2. Increase in-store conversion and product sales.
3. Build your store brand.
4. Reduce perceived wait-time for customer. According to a study done by BTV+, “Virtually every
use of digital signage display generates … a 40-60 percent reduction in perceived wait time.”
5. Drive traffic to your website.
6. Strengthen relationships with your community. “Narrowcasting” capabilities of this medium
enables you to pinpoint unique messages down to the location.
7. Reduce point-of-purchase expenses and in-store clutter. Digital media can help to clear up those
aisles while lowering the costs related to printing, shipping, in-store compliance and disposal.
8. Improve employee communication and training.
9. Strengthen your mobile marketing / Loyalty program.
10. Influence inventory and supply chain efficiences. One of the most powerful benefits of this media
is to do just-in-time messaging and leverage its ability to drive incremental sales to move overinventoried product at the specific store level.
11. Generate new revenue by selling advertising space.
Courtesy of Stuart Armstrong, President, EnQii North America
It is clear that the digital signage market is growing and has a positive effect on what products
consumers purchase.
Digital Ads R US – Business Plan
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Digital Ads R Us Marketing Plan
The purpose of the Digital Ads R Us advertising service is to increase the sales of an advertiser’s
products and/or services by creating very low cost 30 second advertising spots that display dynamic
digital content on DARU’s advertising display systems. DARU will use the vertical advertising method
made popular in the internet advertising world to market its customer’s products and services. For
example a DARU display monitor advertising the wines of a wine distributor and located in a
restaurant that sells wines will increase the sale of the distributor’s product to the patrons of that
restaurant. This form of advertising will allow businesses in the DARU target market (the small
business) to obtain highly targeted advertising at a very low price. DARU will utilize its Display
Location Partner Profile form (see Appendix C) to collect demographic information about their DLPs.
The DARU Advertising Service
DARU will create the basic customer advertisement at no charge. The basic advertisements will be
created from templates. Similar to a business card, these advertisements will display a customer’s
logo, location information, telephone numbers, email and web addresses, and the company slogan.
For a fee DARU will create advertisements in a split screen format that can integrate stored video,
live TV, custom marquees, and graphic transitions all on one display monitor.
For an additional nominal fee DARU will allow its advertisers to change the basic content of their
advertisements during the course of their contract to address changes in the company’s information,
new products or services being added or to change out video content.
The DARU Advertising Price
The DARU advertising pricing per 30 second spot (see Table 6) is based on the BCCV (see Table 1) of
the DLP. The advertiser’s standard advertising contract can be 4, 8 or 12 months in length. There is
one special category of advertising called Special Event (SE). An SE is an occasion such as a concert
or festival where the advertiser will display ads for 3 months or less. Pricing for SE advertisements
are the same independent of the BCC of the DLP. The minimum number of spots that can be
purchased is 48 spots/day.
Advertisers will pay a prorated value from the time the advertisement is in place to the end of the
first month plus the second months advertising fee to begin the contract.
BCC 1 DLP
BCC 2 DLP
BCC 3 DLP
BCC 4 DLP
30 Second
SE Advertising
Contract
(1-3 months)
$ 0.25
$ 0.25
$ 0.25
$ 0.25
30 Second
Standard
Contract
(4 month)
$ 0.17
$ 0.14
$ 0.11
$ 0.08
30 Second
Standard
Contract
(8 month)
$ 0.15
$ 0.12
$ 0.09
$ 0.06
30 Second
Standard
Contract
(12 month)
$ 0.13
$ 0.10
$ 0.07
$ 0.04
Table 6
Digital Ads R US – Business Plan
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Multiple Location Discounts
An advertiser will be given a monthly discount off of their total monthly advertising bill for each
month they have advertisements at multiple DLP locations. Table 7 shows the discount percentages.
1-3 Additional
DLP Locations
5%
4-6 Additional
DLP Locations
10%
7-9 Additional
DLP Locations
15%
10+ Additional
DLP Locations
20%
Table 7
DLP as an Advertiser
DLPs may elect to advertise at their own business location. In this case the DLP will only be allowed
to advertise 96 spots/day on the advertising display monitor at their business location. They will be
charged the same rates as other advertisers (see Table 6) for their 30 second advertising spots.
A special case would be a DLP that wants to advertise their own products and services at their
location. An example of this would be a bar that wants to advertise happy hour specials, menu
specials or upcoming events. If these DLPs would be willing to let DARU section off a portion of one
of their wide-screen televisions for these types of advertisements, then DARU will install a mediaTV
device (see Appendix D) at that location and manage their in-house advertising in trade for not
paying the monthly DLP fee.
The Display Location Partner Profile
One of the keys to DARU’s success will be the locations selected to install its 32” advertising display
monitors. The Display Location Partner Profile (DLPP) (see Appendix C) was created in order to
establish a demographic profile of each Display Location Partner. The key purpose of the DLPP is to
collect the following information:
1. Collect general information on the businesses physical location. This information will be
incorporated into the SignageStudio system (see Appendix D) and will provide sales associates
with the ability to display on a map the locations of the digital display monitors to prospective
advertisers. This system will also be able to identify all DARU display monitors located within a
specified number of miles of the advertisers business location.
2. Collect information that classifies the DLP business type. This information will be used by sales
associates to suggest to advertisers what DLPs would be appropriate for advertising their type of
business. This information should also eliminate an advertiser from advertising a competing
product or service to that of the DLP.
3. Information on the days and hours of operation will be used to identify how many 30 second
advertising spots will be available to an advertiser. An advertiser may only want to play their
advertisement during certain hours of the day. For example an advertiser that chooses to
advertise at a sports bar that is open 24/7 may only want to advertise between 10am and 10pm
so their ads are viewed by patrons that watch sporting events.
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4. The customer information section of the DLPP will help to identify the Business Class Category of
the DLP. The average number of customers per day and the average customer wait time will be
used to establish how much DARU will pay for leasing the monitor space at that DLP business
location.
The remainder of the customer information will be used by sales associates to assist advertisers
in identifying the best locations to place their advertisements based on the nationality, gender
and age of the average customers that frequent a particular DLP location.
Promoting the DARU Advertising Service
In the context of this plan, promotion is the actions DARU will perform in order to get the DARU
advertising service in front of customers. DARU will utilize three (3) forms of promotion.
1. DARU has procured a digital signage demo system. In conjunction with its first DLP, DARU will
establish a demonstration site. DARU will utilize this site to set up 30 second demo
advertising spots. Advertisements at this demo site will be viewable both locally at the DLP
business and remotely over the internet. This demo site will be utilized as a sales tool and a
marketing tool.
2. On every DLP display monitor DARU will have its own 30 second advertisements displayed.
This will create interest from patrons at each DLP location that may be interested in the DARU
form of advertising.
3. DARU will construct a website that will have live advertisements displayed from DARU DLP
bussinesses. Advertisers will be able to view the types of high quality advertisements DARU
will create and be able to see them from any location with internet access.
Special Promotions
DARU believes that it has a great opportunity to provide special advertising promotions to larger
business franchises on DARU’s Digital Advertising Network (DAN). These multi-location advertising
opportunities are numerous. The following are examples of these types of promotions:
1. Liquor distributors would be interested in advertising at most DARU DLP businesses that are
categorized as bars and grills.
2. Payday loan franchises would be interested in advertising at multiple DARU DLP businesses to
promote their Payday loan services.
3. Pawn shop franchises would be interested in advertising at multiple DARU DLP business locations
to promote their pawn shop services.
In each of these instances DARU will develop a corporate proposal to be presented to the franchise’s
corporate management with a goal of establishing 30 second advertising spots for that corporation
across multiple DLP locations within the DARU DAN.
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Digital Ads R Us Competitive Analysis
DARU personnel conducted an analysis of businesses that provided similar digital display advertising
to that of DARU in the Las Vegas area. This analysis was performed by canvassing a number of
businesses, looking for advertising display monitors and the type of advertising being performed.
The results were as follows:
1. The great majority of businesses with display monitors were advertising their own products and
services being offered at that location.
2. No advertising was being provided to address the small business owner.
3. As is the case with doctors offices most of the displays were informational and addressed
different health issues.
4. Many monitors were tuned to television stations which commonly provide Rich Site Summary
(RSS) feeds of subjects of interest such as sports scores.
5. Much of the advertising was for nationally known products that were being sold at that
establishment.
From this analysis DARU has concluded that in the Las Vegas metropolitan area there currently are
no businesses that address the advertising needs of the small business owner utilizing high quality
graphics and video content to display advertisements on digital display monitors.
DARU also conducted an analysis to compare DARU’s pricing model with that of other companies
that provide similar advertising services to that of DARU. This information was not readily available
but the following two companies did post their pricing information on-line.
Plainview Digital Advertising out of Knoxville, TN. Plainview’s pricing model attempts to get an
advertiser to purchase 5, 10, 15, or 30 second multi-location advertisements (10 location minimum)
at a price between $300 for the 5 second advertising spot on a 12 month contract to $1000 per
month for a 30 second advertising spot on a 12 month contract. Plainview’s price for a 30 second
advertising spot for anything under 10 locations is $800 per location per month.
Universal Media Solutions (Location unknown) charges from $6 to $10 per day for advertising
contracts ranging between 6 months to 1 month. For any advertising contract under 1 month they
charge $15/day.
This information shows that DARU’s pricing model is well within the industry standard for advertising
companies that provide similar services to that of DARU. Additionally, DARU’s pricing model is well
under these companies when it comes to providing single site advertisements and multi-location
advertisements for fewer than 10 locations.
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The Digital Ads R Us Team
DARU has put together a strong team of individuals to manage the Company (see the resume section
in Appendix A). The following is a list of these individuals along with their duties and responsibilities.
Greg Glover – Chief Information Officer
Greg received the 1st Bachelors Degree in Computer Science from the University of Nevada, Las
Vegas in 1980.
Greg is a former Chief Information Officer with Raytheon Services Nevada and is experienced in
the design and management of all Information Resource Management components including,
hardware, software, data communications, security and organizational resources. Greg has a
background in the Information Engineering (IE) methodology with experience in the design and
automation of work-flow processes and advisory experience with top-echelon corporate and
client management. Greg has managed an information systems department staff of sixty,
including professional specialist in computer science, telecommunications, and management
information systems.
Greg has owned and operated several successful information technology companies over the past
20 years including Stellar Technology, Las Vegas Digital Arts Training Center and G2 Consulting
LLC.
As the owner of Stellar Technology (STN), Greg was responsible for the design, installation and
development of information technology systems for a number of small businesses and
government entities in the Las Vegas, NV and Phoenix, AZ areas.
STN’s focus was in the field of advanced visualization. This rapidly growing market is a category of
the computer graphics industry that deals with digital content creation. This technology is used in
such fields as Video Postproduction, Animation, World Wide Web (WWW or “the Web”) site
development for both Internet and Intranet applications, Industrial Design, Advertising,
Marketing, Interactive Computer Games, and any other discipline where there is a need for
advanced, 3D modeling and photorealistic 3D visualization.
STN was in the business of providing solutions to the unique problems of this industry. Greg was
responsible for the sale and integration of systems, applications services and support, and
consulting services to enterprises requiring this technology. The core of STN’s business was be in
the resale and support of software products from Discreet™, digital video board hardware from
Matrox®, character generator products from Inscriber Technology®, computer systems from
Compaq®, IBM®, and Intergraph® and large format printing products, services and consumables
from such companies as ColorSpan® and Onyx Graphics®.
The Las Vegas Digital Arts Training Center (LVDATC ) provided certified training courses in many of
the most widely used 2D and 3D multimedia software systems available at that time. The training
provided at the LVDATC gave individuals the skills and techniques required for positions in
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broadcast television, film, Web design, game development, animation, video production and
more.
As one of the Managing Members of LVDATC, Greg was responsible for establishing the class
curriculum, class scheduling, locating instructors, and interfacing with hardware and software
companies that LVDATC provided training for.
As one of the Managing Members of G2 Consulting LLC, Greg became an expert in information
systems management for multiple clients and employers.
As an owner and manager of G2 Consulting LLC, Greg directed the IT management for the Las
Vegas corporate offices of a hotel/casino developer for a project in Macau, China. Greg was
responsible for linking the Las Vegas, Macau, and Hong Kong offices of this developer and
providing remote access services for the employees.
Greg has also directed the IT management for the Las Vegas corporate offices and the
construction site office of a Las Vegas hotel/casino developer. Greg was responsible for
networking the sites via a point-to-point network and providing remote access services for the
developer’s employees.
Greg has been responsible for completing comprehensive infrastructure upgrades (e.g., systems,
software, firewall/VPN, intrusion detection, authentication, and remote management) for various
midsized and small companies.
Greg was formerly the Department Chairman over both the Information Systems and the
Computer Business Administration Departments of Kaplan College in Las Vegas, NV.
Greg Glover - Duties and Responsibilities
DARU plans on implementing a number of information technology systems that will greatly
improve the efficiencies of the Company’s operations. Greg will be responsible for the successful
implementation of these systems and his duties will include:

Network infrastructure development

Server development

Remote access systems development

Advertisement development

Email systems

Database systems development

Office systems development

Website development

Systems security
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Ralph Robinson – VP of Marketing and Promotions
Ralph is considered to be the ultimate “idea man” with the ability to conceive of unique business
solutions to problems that exist in the everyday business world. This would include the initial
envisioning for Digital Ads R Us. Ralph is a fantastic “people person” and has the ability to
communicate effectively with anyone from top echelon management to low-level company
employees.
Ralph has owned successful businesses including Quickmoney, a payday loan business; Quick
Dogs, a fast food hotdog stand; and Lynell’s Cosmetics a cosmetics retail business.
Additionally Ralph has spent eight years in the Las Vegas Trade Show industry setting up and
tearing down show exhibits and Ralph is a licensed forklift operator.
Ralph has also worked as a bartender, limo driver, and as a skycap each of which required
excellent people skills in order to be successful.
Ralph Robinson - Duties and Responsibilities
DARU plans on establishing relationships with organizations that manage facilities such as the
Fremont Street Experience and various malls in the Las Vegas metropolitan area. These efforts
will be directed at establishing contracts to install display monitors at these sites to boost the
sales of a large number of advertisements for businesses at these locations. Ralph will be
responsible for initiating contacts with these organizations and his duties will include:

Display Location Partner Profile development

Interfacing with corporate management

Product demonstrations

Corporate sales promotions

Special promotions development
John Phelps – VP of Sales
Over the past 44 years, John has managed both sales and operations for companies in the real
estate, communications, and insurance industries. John has trained and managed sales forces for
companies in these industries and has participated in sales activities throughout his career. John
has successfully organized, trained and managed sales forces directed at the sales of products in
these industries.
John’s background and experience has allowed him to effectively deal with all levels of corporate
management.
John Phelps - Duties and Responsibilities
A key aspect of DARU’s success will center on the sales of its advertising service. DARU will be
looking for between 10 and 20 well motivated sales associates to handle this function. John will
be responsible for managing the DARU sales force and his duties will include:
Digital Ads R US – Business Plan
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
Sales force selection

Development of DARU training material

Sales force training

Coordination with advertiser management

Sales force management

Advertiser location approvals
Employee Benefits
DARU will have an employee benefits package put in place by late 2011 or early 2012. This package
will include comparable salaries to the industry standards, bonuses, stock options, profit sharing,
auto mileage allowances, and health insurance plans.
Outside Professionals
DARU will require and have in place outside professional accountants, attorneys, and insurance
brokers.
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The Digital Ads R Us Operations
DARU will require a number of additional personnel and systems to assist in the day-to-day operations
of the Company.
Additional Personnel
Display Monitor Installation Supervisor
The Installation Supervisor will lead a team or teams of installers and be responsible for installing
DARU display monitors at DLP sites. This individual will also be responsible for the management,
control, and maintenance of all display monitor assets including the display monitors, digital
signage players, wireless network routers, and display stands and wall mounts.
Graphic Artist
As additional advertisers come on board, DARU will require a graphic artist to rapidly develop 30
second advertising spots for DARU’s clients. This individual will need to be able to incorporate
both graphic and video content to the display monitors and setup the advertisement timing based
on the advertiser’s contract. Additionally, this individual will be required to make ongoing
changes to the existing advertisements to meet the needs of the client during the course of the
contract.
Office Assistant
DARU will require an office assistant to perform the standard office related duties including
answering the phones, filing, scheduling, employee communications, word processing, and data
entry. This individual needs to be bilingual.
Website Development
Initially the DARU website will be setup to provide online demonstrations of the DARU’s advertising
service. This will be setup as a tool for both management and sales associates to use to increase
advertising sales.
Eventually, DARU will facilitate the sale of advertisements by allowing advertisers to select their DLP
site, complete the advertising contracts online and pay the monthly fee. This system will need to
interface with the billing and advertising site availability system.
Information Technology
Information Technology will be an extremely important part of DARU’s operation. Some of the key
systems that will be developed include:
1. The DARU DAN will be built off of a combination of computer hardware and software systems.
These systems will control the ver expanding DAU Digital Advertising network.
2. The DARU Billing System – This system will handle the monthly billing to advertising clients.
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3. The DARU DLP Payment System – This system will handle the monthly payments to Display
Location Partners.
4. The DARU Commission Payment System – This system will handle the tracking and payment of
commissions.
5. The DARU DLP System – This system will keep track of all aspects of DARU’s Display Location
Partners including the DLP Profile, DLP advertisers, and open advertising slots.
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APPENDECIES
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Appendix A
- Digital Ads R Us Resumes
Attached are the resumes of key DARU personnel.
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GREG GLOVER
1125 Barron Creek Ave.

N. Las Vegas, NV 89081

Phone: (702) 379-2661

gglover@consultg2.com
CHIEF INFOR MATION OFFICER
Key Skills
System Integration
Planning
Personnel Management
IT Policies and Procedures
Information Engineering
Network & System Security
IT Training
Systems Management
Risk Management
Experienced in the design and management of all Information Resource Management components
including, hardware, software, data communications, security and organizational resources;
background in Information Engineering (IE) methodology; experience in the design and automation
of work-flow processes; advisory experience with top-echelon corporate and client management;
managed an information systems department staff of sixty, including professional specialist in
computer science, telecommunications, and management information systems.
Technology Summary
Server Systems
Exchange Server; BlackBerry Enterprise Server; Symantec Backup Exec; LTO Tape
Backup
Security
Technologies:
SSL; Digital Certificates; Anti-Virus Tools (Norton, Symantec , Ghost, etc.)
Systems:
Windows(all); Unix-Based Systems (HP-UX, Solaris, Linux, BSD)
Networking:
LANs, WANs, VPNs, Routers, Firewalls, TCP/IP
Vulnerability Assessments
Software:
MS Office (Word, Excel, Outlook, Access, PowerPoint)
Authentication & Access
Control
IT Experience
System Monitoring
G2 Consulting LLC,
Las Vegas, NV
Managing Member/Sr. Consultant, 2004-Present
Multitier Network
Architectures
Stellar Technology,
Las Vegas, NV
President/Sr. Consultant, 1996-2004
Heritage College,
Las Vegas, NV
IS Department Chair, 2003-2004
BA Department Chair, 2003-2004
EIE Consulting Group
Las Vegas, NV
Owner, 1992-1996
Education
UNIVERSITY of NV,
Became an expert in information systems management for multiple clients and employers. Recent
Project Highlights:
Las Vegas, NV

MS in Computer Science,
(pending completion of
thesis)
IT Management: Currently directing the IT management for the Las Vegas corporate offices of a
hotel/casino developer for a project in Macau, China. Linked the Las Vegas, Macau, and Hong
Kong offices. Provided remote access services for the employees.

IT Management: Directed the IT management for the Las Vegas corporate offices and the
construction site office of a Las Vegas hotel/casino developer. Linked the sites via a point-topoint network. Provided remote access services.

Infrastructure: Led comprehensive infrastructure upgrades (e.g., systems, software,
firewall/VPN, intrusion detection, authentication and remote management) for various midsized
and small companies.

Training: Department Chairman over Information Systems Department and Computer Business
Administration Departments for Heritage College.
BS in Computer Science,
1980
Able to Travel
Digital Ads R US – Business Plan

Available for Full-Time & Contract Assignments
Page xxv
Ralph Robinson
8206 Silver Sky Circle #107
Las Vegas, NV 89145
quickjean@cox.net
702-420-0177
Objective
To secure full time, entry level employment with a Las Vegas casino where my Black Jack and Pai
Gow knowledge will be utilized and my outgoing personality and customer service talents will help
increase a casino’s customer service base.
Summary of Qualifications











Provide quality customer service to guests by answering questions about the game and the rules.
Entertain guests with conversation while dealing hands and paying out wins and collecting on losses.
Ability to work independently, remains flexible, and handle high pressure situations calmly and with
confidence.
Skillful in achieving total customer satisfaction in delicate situations.
Mathematical ability to count quickly and accurately and according house rules.
Able to work in a fast-paced noisy environment with minimal distractions.
Knowledge of the Nevada state gaming rules and regulations.
Ensure the cards and equipment used in the games is in good condition.
Neat and well groomed in appearance.
Team player with strong leadership abilities.
Strong work ethics and time conscience.
Work Experience
GES & Freeman Decorating
2004 - 2009
 Responsible for using forklift to pull orders.
 Worked in the receiving and shipping department.
 Responsible for putting and pulling away orders in a temperature controlled setting.
Quickmoney Payday Loan Company
2000 - 2004



Owner and operator of a franchise that provided payday loans to competent individuals.
Distributed payday loans to qualified individuals in a timely manner.
Processed credit checks and work history verifications to confirm the ability to repay the established
loan.
U S Exhibit Service of Nevada
1994 - 1997



Responsible for setting up and removing trade show exhibits for international and national companies.
Primarily in charge of installing carpet, hanging drapes, staging sign, building structures and minor
electrical work.
Multiple responsibility and accountability projects with the company and team members.
Education
Casino Gaming School of Las Vegas:
Certificate of Completion
Casino Gaming School of Las Vegas:
Certificate of Completion
Digital Ads R US – Business Plan
Black Jack Dealer
March 2011
Pai Gow Dealer
April 2011
Page xxvi
John Phelps
3395 S. Jones Blvd. #222 Las Vegas, NV 89146
Phone: 702-286-9577
Personal Statement
Highly motivated professional with excellent record of accomplishments throughout my career. Solid
professional background in sales, marketing, real estate, business sales and financing.
Work Experience
Jackson Hewitt Tax Services
Tax preparer
138 S. Rainbow Blvd. Las Vegas, NV 89128
January 2010 to May 2010
Investors Realty, Inc.
1700 W. Horizon Ridge Henderson, NV 89012
Sales Manager
January 2006 to October 2008
Oversee all aspects of real estate transaction, train & supervise sale persons.
Las Vegas First Realty
Sales Person
Sale of Investor Properties
7390 W. Sahara Ave. #230 Las Vegas, NV 89117
October 2004 to January 2006
Globalnet /
Valley Cellular Communications
3068 E. Sunset Rd. #1 Las Vegas, NV
Pager Manager
June 2001 to September 2005
Train and co-ordinate sale personnel in 40 stores. Sales & marketing of communications devises.
1st Source Communications
700 N. Rancho Dr. Las Vegas, NV 89106
Sales Manager
June 1998 to June 2001
Supervise the daily operation of cellular phones & pagers business.
Established business relationships with various companies in the communications field.
NOS
Sales Associates
Phone sales
4370 E. Tropicana Blvd. LV., NV
July 1993 to Nov. 1993
KAFCO Mortgage Company
1450 Market St. Akron, OH 44789
Assistant Sales Manager
September 1991 to June 1992
Train & supervise personnel, manage daily business operations. Create alternative financing plans for
individuals with credit problems.
Williams & Phelps Property
Management
510 10th St. Las Vegas, NV 89110
Operation Manager
Sept. 1975 to Sept. 1991
In charge of day to day operations. Oversee 1100 houses owned by the Dept. of Housing & Urban
Development (HUD).
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NEDCO
700 Carson St. Las Vegas, NV 89110
Loan Officer
August 1973 to September 1975
Create economic environment that would be beneficial to small business. Provide training, financial
management & technical assistance to small business owners.
Youngstown Area
Development Company
10 W. Federal St. Youngstown, OH 44501
Director of (SBA 406 program)
August 1969 to June 1973
Oversee operation of programs, development of business proposals, training, financial management,
and technical assistance to small businesses.
Arby’s International
Senior Field Operation Consultant
17 Colonial Dr. Youngstown, OH 44509
Nov. 1967 to July to 1969
Train all levels of management and staff for Arby’s Roast Beef. Supervised the complete building and
opening of new stores throughout the U.S., Canada, and Puerto Rico. Performed marketing and
feasibility studies for proposed stores.
National Life Insurance Company
Salesman
Sale of Life & Health Ins.
6700 S. Market St. Youngstown, OH 44508
July 1966 to Oct. 1967
Education
Youngstown University
Youngstown OH
Major in business
Minor in Psychology
September 1962 to December 1962
Central State University
Wilberforce, OH
Business Major
Psychology Minor
January 1963 to May 1966
Small Business Administration
Washington, DC
Business Packaging & Business Development Courses
August 1969 to June 1972
Saylor Real Estate School
Las Vegas, NV
Real Estate & Real Estate Appraising.
June 1981 to Dec. 1981
Digital Ads R US – Business Plan
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Appendix B
- Digital Ads R Us Timeline
Attached is the 4-month timeline from May 2011 to October 2011. This is the critical period for
Digital Ads R Us from the establishment of the corporation through a complete training, DLP display
monitor installation and sales cycle.
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Digital Ads R US – Business Plan
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Digital Ads R US – Business Plan
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Appendix C
Display Location Partner Profile Form
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Appendix D
- MediaSIGNAGE Hardware and Software
DARU has selected products from media SIGNAGE to build its Digital Advertising Network. The
following is a list of products that will be required as a part of that network.
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mediaCLOUD
mediaCLOUD is a cloud based Digital Signage (also known as SaaS or software as a service). It is a
subscription based model that allows you to get UNLIMITED licenses for FREE. This product might be
a start for DARU’s digital signage solution prior to moving to a mediaSERVER solution.
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mediaSERVER
mediaSERVER is a privately hosted server solution. DARU currently has a Windows 2008 based x64
server at will be its mediaSERVER for its Digital Advertising Network.
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SignageStudio
SignageStudio is the application which will be the heart of development for DARU’s Digital
Advertising Network. This application will be used to develop and manage DARU’s ads.
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SignagePlayer
SignagePlayer is the application that will run on each individual mediaBOX player and will
control the Display Location Partner advertising displays located within DARU’s Digital
Advertising Network.
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mediaBOX
mdiaBOX will be DARU’s signage player of choice. It will be installed at each Display Location
Partner business and will control single or multiple displays at that location.
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mediaTV
There will be many cases where DARU Display Location Partners will want advertise their
own business advertisements (an example would be a bar and grill) on their own televisions
in conjunction with DARU advertising on its own display monitors. In these cases the
mediaTV product will be used to display DLP business advertisements along with live
television.
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mediaSIGNAGE Reseller
DARU will become a mediaSIGNAGE reseller. This will allow DARU to rebrand the
mediaSIGNAGE product as DARU’s own product. This will allow DARU to market its Digital
Advertising Network on DARU’s website, promotions, and events. DARU will also be able to
sell advertising spots directly from DARU’s website under the DARU pricing model.
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