E Commerce
CCS Department
IBA, Karachi
Javed Yousuf Edhi
Course Objectives:




To introduce ecommerce with Business, Technology & Social perspective
Impact and effective utilization of e-commerce in the area of financial sector,
corporate business, consumer business, government, health, education & social
sectors
Understanding of the end to end technological infrastructure to establish & support
e-commerce
Understanding of correlation between Marketing & Business aspects of the ecommerce & associated technologies
Expected Outcomes:





Introduction & clear understanding of all types of e-commerce, associated
technologies & their integration & effective interaction among these technologies
Design & implementation of e-commerce applications and associated hardware,
network & security infrastructure
Thorough understanding of the payment systems & methods
Business, financial, marketing & behavioral model for ecommerce business
Marketing & social impacts of ecommerce
Grades Distribution:
Term Exam: 40%
Homework and quizzes: 10%
Project/Report: 10%
Final Exam: 40%
Required Course Textbook:
E-Commerce: Business, Technology, Society – 3rd edition
Authors: Kenneth C. Laudon & Carol Traver
Publisher: Addison Wesley
ISBN: 0-321-20056-X

Introduction to E-commerce
-


Definition of e-commerce, e-business with associated practical aspects and
differences
Features which are unique to e-commerce technology
Different types of e-commerce
Origin & Growth of the Internet and the Web
E-commerce Arenas (I & II ) & organizing themes
E-commerce business models and concepts
-
Detailed discussion & understanding of e-commerce models
 Business-to-consumer (B2C) business models
 Business-to-business (B2B) business models
 Business models in other emerging e-commerce areas
 Peer to Peer
 M-commerce
-
Impact of Internet and World Wide Web on businesses, strategy, structure,
and associated processes.
Introduction to Business Model, Business Plan, Marketing Plan & financial Plan
for e-commerce business.

Key technology concepts including Internet Protocol (IP), Internet
Back Bone, Network Access Points, Metropolitan Area Networks,
Application Service Providers, Intranets and extranets

First term Exam

Planning and designing an E-commerce website
-
-
-
Planning, Systems analysis and design
In-house vs. outsourcing – details, differences, cost impact & associated
advantages & disadvantages of both options
System Testing, Implementation, Maintenance & optimization factors of
the website
Concept & understanding E-commerce merchant server
Choosing the right hardware & server software for e-commerce site
 Application servers including sizing of hardware platform
considering the business plan & associated supply/demand
Other e-commerce site development tools
 Interactive tools
 Java, JSP, and JavaScript
 ActiveX and VBScript
 Personalization tools

Security and Encryption
-

Web Payment Systems
-

Understanding of e-commerce related security environment, threats &
technology based solutions includes
 Protecting & securing channels of internet communications
 Encryption
 Secure socket layers (SSL)
 Digital Signatures
 Protecting networks using different types of Firewalls
 Protecting servers and clients using OS controls/Anti-virus software
Introduction of Payment Systems involved in e-commerce
Credit-card e-commerce transactions
ATM & POS Switch model
Digital payment in B2C
Electronic billing and presentment solution
Web Marketing Concepts
-
Basic marketing concepts
Development of Marketing Plan
The Internet audience, Internet traffic patterns
Internet connection types & its impacts
Consumer behavior models
Internet marketing technologies
Advertising networks & Branding strategies

Ecommerce and Communications
- Online advertising, Online catalogs, Online chat
- Direct email marketing
- Impact of SPAM explosion
- Public relations
- Benefits of online marketing communications
- The cost of online advertising
- Websites as marketing communication tools
 Domain names
 Search engine optimization
 Website functionality

Auctions, Portals, and Communities
- Types of portals
- Introduction & Benefits of auctions
- Associated Risks and Costs of auctions, growth and evolution of portals
- What are online communities?

Final Exam