• Objectives
In this chapter, you will learn about:
• Planning electronic commerce initiatives
• Strategies for developing electronic commerce Web sites
• Managing electronic commerce implementations
• Planning Electronic Commerce Initiatives
• Objectives of electronic commerce:
– Increasing sales in existing markets
– Opening new markets
– Serving existing customers better
– Identifying new vendors
– Coordinating more efficiently with existing vendors
– Recruiting employees more effectively
• Linking Objectives to Business Strategies
• Downstream strategies
– Used to improve the value that the business provides to its customers
• Upstream strategies
– Focus on reducing costs or generating value
• Work with suppliers or inbound shipping and freight service providers
• Linking Objectives to
Business Strategies
2012
• Electronic commerce opportunities can inspire businesses to undertake activities such as:
– Building brands
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– Enhancing existing marketing programs
Konsep Portal dan Manajemen Konten
Baihaki AgengSela
Pusat Bahan Ajar dan eLearning http://www.mercubuana.ac.id

• The annual cost to maintain and improve a site will be between 50 and 200 percent of the initial cost
• Comparing Benefits to Costs
• Key part of creating a business plan for electronic commerce initiatives includes:
– Identifying potential benefits
– Identifying costs required to generate benefits
– Evaluating whether benefits exceed costs
• Return on Investment (ROI)
• Return on investment techniques provide a quantitative expression of a comfortable benefit-tocost margin
• Built-in biases that can lead managers to make poor decisions:
– ROI requires that all costs and benefits be stated in dollars
– Focus is on benefits that can be predicted
– Tends to emphasize short-run benefits over long-run benefits
• Strategies for Developing Electronic Commerce Web Sites
• Typical early Web site
– Static brochure not updated frequently
– Seldom had any capabilities for helping the company’s customers
• Current SOA for Web sites include:
– Transaction-processing tools
– Automated homes for business processes of all kinds
• Internal Development vs. Outsourcing
• Outsourcing
– Hiring another company to provide outside support for all or part of a project
• Internal team
– Should include people with enough knowledge about the Internet and its technologies
2012
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Konsep Portal dan Manajemen Konten
Baihaki AgengSela
Pusat Bahan Ajar dan eLearning http://www.mercubuana.ac.id

• New Methods for Implementing Partial Outsourcing
• Incubators
– Company that offers start-up companies a physical location with:
• Offices, accounting, and legal assistance
• Computers and Internet connections
– Often negotiate an ownership interest in the company
• New Methods for Implementing Partial Outsourcing
• Fast venturing
– Existing company that wants to launch an electronic commerce initiative joins external equity partners and operational partners
• Equity partners
– Banks or venture capitalists
• Operational partners
– Firms that have experience in moving projects along and scaling up prototypes
• Managing Electronic Commerce Implementations
• Project management
– Formal techniques for planning and controlling activities undertaken to achieve a specific goal
• Project plan
– Includes criteria for cost, schedule, and performance
– Project management software products
• Microsoft Project
• Primavera Project Planner
• Project Portfolio Management
• Each project is monitored as if it were an investment in a financial portfolio
• Chief Information Officer
2012
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Konsep Portal dan Manajemen Konten
Baihaki AgengSela
Pusat Bahan Ajar dan eLearning http://www.mercubuana.ac.id