Anniversaries as PR and
Marketing Instruments –
The 550th Anniversary of the
University of Freiburg
Stavangar June 2008
The next university anniversary
is doubtlessly just around the
corner……
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In 2008……
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Morituri te salutant.
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In 2009……
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All Aboard!
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In 2010……
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Finished with Preparations?
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The Goals of the Anniversary
• Increasing the visibility of the university
in order to gain a competitive edge
• Creating a stimulus for modernization
• Strengthening “corporate identity”
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The Anniversary Motto
„Freiburg – We are the University“
„Bright Minds for a Better World!“
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The Message of the Anniversary
• The Albert-Ludwig University of Freiburg
understands education as a fundamental societal
task and is thus dedicated to providing students with
interdisciplinary knowledge, methodological
competence, and practical qualifications.
• As a nationally and internationally networked
university, we offer our students and faculty the
opportunity to study, research, and teach with
pleasure and success with the goal of influencing
societal change responsibly. Excellence in science
and practice is the university’s guiding principle.“
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Logo
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Organization
Board of
Trustees
Faculty Committee
Anniversary
Committee
Rector
Anniversary President
Head Office
Public Affairs
Office
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Organigram
Anniversary Staff
Anniversary Committee President
Assistance
Project Coordinator
+ Controlling
Senior Fundraiser
International Office
Office
Office
Hospitality
Fundraiser
Fundraiser
Communication and Advertising
Rudolf-Werner Dreier
Public Affairs
Eva Opitz
Event Coordinator
Intern
Alumni Freiburg
Dr. Cornelia Staeves
Organization of
Alumni-Meeting
Alumni Hospitality
Hospitality Assistants
Student Assistant
Student Assistant
Student Assistant/
Webmaster
Student Assistants/
Trainees
Core Academic Program
Over 40 events and projects organized by
• faculties
• students
• institutions
(forums, exhibitions, conferences, etc.)
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Criteria for the Core Program
•
•
•
•
Scientific excellence
Integration of students
Publicity
Media relevance
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Core Program
No.
Faculty
Title
Organization
1
Theology
Forum on Religion
Prof. Striet
2
Theology/ Ethics
Center
Discussion event on “Ethics in the Knowledge
Society“
Prof. Schockenhoff
3
Law
Constitutional Law Teachers Conference
Prof. Würtenberger
4
Law
EUCOR Event: Legal Unity and Diversity in Europe
Prof. Schwarze
5
Law
International Summer Academy on Comparative Law
Prof. Hohloch
6
Economics and
Behavioral
Sciences
Public Conference on „Fundamentals of Behavioral
Science in Economic Systems“
Prof. Schüpbach,
Prof. Tscheulin
7
Economics and
Behavioral
Sciences
Conference on „Ordoliberalism and Social Market
Economy - The Significance of the Freiburg School”
Prof. Vanberg
Prof. Tscheulin
8
Medicine
Open house in the entire medical center for adults,
youths, and children
Prof. Beyersdorf
Core Program
No.
Faculty
Title
Organization
9
Medicine
Freiburg evening lectures at the medical center
Prof. Beyersdorf
10
Philology
Conference: Traditions and Tranformations: Literature
as Work on Europe’s Cultural Memory
Prof. Frick et al.
11
Philology
Lecture Series: „Literature and Scholarship in
Freiburg from the Middle Ages to the Present“ +
exhibition and publication
Prof. Schiewer
12
Philology
Lecture Series: “Famous Books in Freiburg“ +
exhibition + publication
Prof. Schiewer
13
Philosophy
Conference on „University and Society in the Course
of Time – Regional, National, Inter-/Transnational
Prof. Martin
14
Philosophy
Heidegger and Husserl
International conference
Prof. Figal
Prof. Gander
15
Mathematics and
Physics
Exhibition on „Mathematics Hands On“ with
introductory lecture by Prof. Beutelspacher
Prof. Kroener, Prof.
Soergel, Klinkowstroem
16
Mathematics and
Physics
25th International Conference on Photonic, Electronic,
and Anatomic Collisions (ICPEAC)
Prof Weidenmüller
Core Program
No.
Faculty
Title
Organization
17
Mathematics and
Physics
Gauß Lecture of the German Mathematics Society
Prof. Soergel
18
Chem./ Pharm./
Earth Sciences
Macro Colloquium
Dr. Gleim
19
Chem./ Pharm./
Earth Sciences
Laboratory for Children and Youths
Prof. Hillebrecht
20
Biology
The Botanical Gardens – Interface Between Research
and Public During the Botanical Gardens Week
Prof. Speck
21
Biology
The Biologicum – An Introduction to the Campus of
the Faculty of Biology
Prof. Sippel
Prof. Reski
22
Forest and
Environ. Sciences
3rd German-Brazilian Symposium on Sustainable
Development
Prof. Hildebrand
23
Applied Sciences
Lego Robot Competition
Prof. Reindl
Prof. Burgard
24.
Representative for
Equal Opportunity
Audit on „Family-Friendly University“
Registrar
Frau Klaas
Core Program
No.
Faculty
Title
Organization
25
Equal Opportunity
Representative
Public Diary Reading
Prof. Villinger
26
Equal Opportunity
Representative
Science meets Arts
Prof. Schinzel
HD Dr. Sigrid Schmitz
27
International
Office
Regional DAAD scholarship recipient meeting
Frau Bartels
28
International
Office
EUCOR Bicycle Tour 2007, with finish on
Schauinsland
Economics Student
Committee, University of
Karlsruhe
29
General Student
Committee
Festival of Cultures
F. Wittenzellner
30
Staff Council
Workshop on „University as Workplace“
Helmut Waller
31
Staff Council
Staff Choir
Helmut Waller
32
Staff Council
Photo Exhibition on „University as Workplace“
Helmut Waller
Core Program
No.
Faculty
Title
Organization
33
Studium Generale
International conference on „The Art of Interpreting
Music“
Prof. Schnitzler
Prof. Holtmeier
34
Studium Generale
International conference on „Literature and Music“
Prof. Aurnhammer
Prof. Schnitzler
35
Studium Generale
Presentation of Celan/Heidegger Project
Prof. Schnitzler
36
Studium Generale
Colloquium
Politicum
Lecture (possibly in conjunction with Oriental Studies
Days)
Prof. Rüland
Examples from the Core Program
Faculty of Theology:
Forum on Religion
The Faculty of Theology is
organizing a forum on religion in
order to give interested students,
faculty members, and citizens the
opportunity to visit different places
of worship - cathedral, mosque,
and synagogue. The guided tours
will be supplemented by panel
discussions and lectures by
renowned experts and religious
representatives.
Faculty of Biology:
University Garden Festival
A garden festival for all citizens
of Freiburg entitled „From
Climbing Plants to Genetic
Medicinal Plants” will take
place in summer 2007. The
event will include guided tours
through the Botanical Gardens,
which serve as an “interface
between university and public,”
as well as presentations of the
greenhouses, the zoological
collection, and much more. The
event will be supplemented by
culinary delights, exotic
cocktails, and musical
attractions.
Examples from the Core Program
Faculty of Chemistry,
Pharmacy, and Earth Sciences:
Fire and Flame, Sound and
Smoke
After dark at the Science Fair,
chemistry professors will
perform and explain
spectacular visual
experiments. The event carries
on the age-old tradition of
chemistry shows as public
attractions at fairs and at the
circus.
General Student Committee (AStA):
Festival of Cultures
A culinary and cultural presentation by
various international student
groups at the university and their
host departments.
Supporting Program
Overview
WS 2006/07
Jan.
Feb.
SS 2007
Mar.
April
12th –
14th
Environ
mental
Days
May
June
WS 2007/08
July
6th –
14th
Festival
Week
Aug.
Sept.
20th –
21th
Congress
on the
Future
Oct.
Nov.
4th
World
Premiere
of
Annivers
ary
Concert
(by
Wolfgang
Rihm)
Dec.
Supporting Program
Festival Week, June 6-14, 2007
06.
Fri.
07.
Sat.
08.
Sun.
6. – 8.
International Alumni Meeting
09.
Mon.
10.
Tues.
11.
Wed.
12.
Thurs.
13.
Fri.
14.
Sat.
11.- 14.
Science Fair
with art and culture on the Werderring
Morning:
Ceremony
International
Alumni Day of
the Faculties
Location:
Auditorium
maximum
(with live
broadcast)
Evening:
University
Summer Ball
Location:
Freiburg
Concert House
Morning:
Ecumenical
Church
Service
Location:
Freiburg
Cathedral
Afterwards:
Visit to Wine
Festival
(Square in front
of Cathedral)
Yearly
meeting of
scholarship
recipients of
the Landesstiftung
B.-W.
Location:
Concert
House
University
Summer Festival
(students, employees,
citizens)
Locations: Werderring+
Platz der Weißen Rose,
Prometheus Hall in
university building I,
Foyer of university
building II,
Rempartstraße
cafeteria
Communication Plan
• PR
• Media Partners
• Advertising
• Financing Plan
• Staff
Stavangar June 2008
• PR communication Plan (excerpt)
1) Activities 2006
presentation of anniversary logo in a press conference
Science Days Europapark
Funding Association/press talks/together with local paper
Benefit Gala/press acitivities
• 2) Acitivities 2007
Opening press conference
publication of the anniversary brochure
Advertisement banner in front of the administrative building and
in front of university building
programme overview in the local paper, four page insert
Workshop Bundestagung 2007
Media Partners (excerpt)
4) Media Cooperation
a. Badische Zeitung:
1. Program overview on 26 Jan.
2. Special supplement on 29 Jun.
3. Continual editorial coverage + special forms: e.g., evening lectures at medical center and open house
b. SWR:
1. Television feature: “Freiburg’s University and its History: The Freiburg Uniseum," SWR Television.
Timeslot: Sat. from 9:50 to 10:20 p.m., placed on weekend before festival week
The program consists of a portrait highlighting the history and diversity of the university. The Uniseum
receives special attention. The program is referred to several times in the weeks before broadcast during the
regional news program. Short excerpts from the program as a teaser are also a possibility. Placed at end of
festival week
2. Television feature: "Freiburg’s University and its Students" - SWR Television. Timeslot: Sat. 7:15 to 7:45
p.m. Placed during festival week
The program demonstrates the significance of the university for the region and its people as well as its status
as an economic factor (e.g., solar energy)
3. Television show, “People of the Week" with Frank Elstner - SWR Television. Timeslot: Sat. 10:20 to 11:30
p.m. Rector JÄger is invited as guest. Placement: 29 June, 2007 (1 week prior to festival week).
Workshop Bundestagung 2007
Advertising (Example: Flyer)
Workshop Bundestagung 2007
Advertising (Example: Street Signs)
Workshop Bundestagung 2007
Advertising (Example: Street Signs)
Workshop Bundestagung 2007
Advertising (Example: Tram)
Workshop Bundestagung 2007
Advertising (Example: Events)
Workshop Bundestagung 2007
Advertising (Event: America Special Issue Stamp)
Workshop Bundestagung 2007
Advertising (Example: Anniversary Torte)
Workshop Bundestagung 2007
Thank You!
Contact
Rudolf-Werner Dreier
Eva Opitz
Universität Freiburg
Kommunikation und Presse
Fahnenbergplatz
79085 Freiburg
Tel. +49 761 203 4302
Fax +49 761 203 4278
rudolf.dreier@pr.uni-freiburg.de
Eva.opitz@pr.uni-freiburg.de
www.uni-freiburg.de /kommunikation
www.jubilaeum.uni-freiburg.de
Stavangar June 2008