payfair – Innovation in Payments
Stephan Becker
CEO – Chief Executive Officer
www.payfair.eu
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Who is payfair?

A highly visible initiative:
– Supported by the Central Banks
– Supported by the European Commission
– Supported by National Competitive Authorities

A well funded initiative:
– Investor: Janivo Holding (NL), known as
long term founding investor of TeleAtlas (sold to TomTom in 2008)

A clear company structure:
PayFair Holding B.V.
(Holding Company)

PayFair International
European Payment Solution
(Scheme Company)
(Operating Company)
An experienced multidisciplinary European team:
– Coming from banks, schemes, ICT, Telco,
processors, networks, public affairs, retail, …
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What is payfair?
 payfair is a NEW Payment Scheme
•
first European scheme that is fully SEPA compliant
•
4 party model and 3 party model (depending on required solution)
•
Independently owned and operated
 payfair is offering card based and virtual card based solutions
•
EMV card based products (both contact and contactless)
•
Mobile based solution to enable secure solutions on the internet, the
POS environment, ATMs and attract new businesses
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How is payfair different?
 Key differentiators:
– Enhanced consumer convenience:
• Example: payfair@Internet
– Reduced entry barriers for merchants and banks:
• Example: PayFair Mobile: low cost terminals
• Example: low implementation costs
– Improved security and trust:
• payfair PAN number is worth 0 EUR for hackers !
• No charge-backs on internet (unless service not rendered
imposed by law – not the case in continental Europe)
– Transparency on pricing, interchange, open
governance:
• Merchants do like payfair for that reason while price is in
line with current market practices
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Why payfair?
or a new scheme that brings:
 Banks are calling for secured income and transparency:
– An open four party model, without national barriers
– A transparent business model : a fair price accepted by all stakeholders
 Merchants are calling for stability and a fair cost sharing:
– A balanced governance: a scheme that addresses the interests on one side
the financial world (banks) and on the other side the merchants
– A value proposition extending the efficiency of the national schemes
 Consumers are calling for convenience and safety
– A consumer experience that is consistent across the globe in
• Security
• Convenience
• Innovation
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What makes payfair so unique?
 State of the Art technology
•
Easy to implement, lower costs, introducing new features and products
 Innovative products and solutions
•
Enhanced consumer convenience
 Reduced entry barriers for merchants and banks
•
Using Standard Interfaces
•
Using mobile - low cost terminals
 Improved security and trust
•
payfair PAN number is worth 0 EUR for hackers !
 Transparency on pricing, interchange, open governance:
• Merchants like payfairbecause they understand the pricing and the services they
receive! A transparent model – not seen as “bank driven and owned”
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payfair – the true alternative
 payfair as a scheme is offering a solution for
•
a new Global Scheme with none US governance
•
introducing a new national scheme
•
replacement of existing national schemes
•
extension and upgrade of national schemes
•
Mobile operators inter connectivity in payments
•
resolving legacy issues
•
serving niche market and niche products
•
closed loop solutions
• launching of new technologies and products
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Why a new Payment Scheme in EMEA?
Where is EMEA ?
The New
transparent and
“FAIR”
Solution for the
World
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Why a New Payment Scheme?
 Who will drive the future world of payments?
–
Mobile operators (Vodaphone, Orange….)
–
Phone and Hardware producers (Apple, Microsoft, Nokia…)
–
E-Commerce shops (Amazon, eBay,….PayPal)
–
Social Networks (Facebook….)
–
Where are the Banks?
 In certain emerging markets
–
already up to 80% of the monthly salaries are paid to mobile accounts
–
80% of the populations have a mobile phone, but only 20% a bank account
 Globally the “Young Generation” is early and more often used to Mobile Phones than
Bank Accounts.
 Banks: Still insisting of owning and protecting “the last mile” (before having access to
the bank account) in place of being concerned about the first customer contact !
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Innovation in the Payment World
 Since 2001 the global schemes work on contactless
 Since 2003 different “pilots” on mobile payments initiated by banks and international
payment schemes
–

The reality is that most of the successful projects are run by Mobile companies
e-Commerce is growing with the fastest pace
–
Banks missed the opportunity and left the field to PSPs, now starting to try to
recover ground
–
New schemes are getting large market share (PayPal…..)
“Are ATMs the last “bank driven” innovation in Payments World?”
“Will the established actors drive the future of payments ?”

Innovation will not come from established actors but from innovative and flexible
entrepreneurs !!
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Drivers for a new Payment Scheme in EMEA

Regulatory requirements (SEPA, PSD,….)

Governance and Legacy issues

Dependency on “American” (Visa, MasterCard, Amex, Diners, …) or other “international”
schemes (JCB, CUP, …)

Competition issues in certain markets

Flexibility of systems

Transparency in costs, governance, decision making ….
Innovation!
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Legacy: just a comparison…
(VW Golf I, 1977)
(VW Golf VI, 2010)
veteran car !
1977: Start of Most European Domestic Schemes
Is it reasonable to upgrade this original but only local
‘veteran’ version with today’s new ‘standard’ features
and characteristics ? At what final cost ? Image
reputation ? Uncertainty about final performances
and investments and about future developments ...
Better to opt straight for the new and better one
with cost reductions & latest new technologies:
the global payment scheme Payfair !
2010: normal & ‘mandatory’ features &
characteristics (= « SEPA standards »):
Consumption 3,7 l/100km
CO² 99 gr/km
ABS-EPS-DCS-Airbags
***** EuroNCap (anti collision test)
GPS-MP3-Electronics...
payFair@Internet
• See following link for a short movie on the payfair
internet solution
http://www.youtube.com/watch?v=pP-hexP4Ufc
Or go to the payfair web side and see the movie
www.payfair.eu
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Solutions - payfair@Internet
 Solution
• payfair can be used on the Internet for payment at E-commerce shops for
products and services
• payfair is offering two different ways of payment
 Card based
• As in all other payment schemes the card holder will type in his card number
and other information and payment is generated on the Internet
 Mobile phone based
• Mobile Sound Identification used
• No card data used - No Mass fraud
Solutions - payfair@Internet




What?
– Consumers pay purchases at POS Terminals with their mobile phone without providing their
physical card.
Bank:
– New trendy convenient service for its young and less young population
– NO NEED to issue cards first ! Can be linked to a prepaid or normal account
– Highly secure internet module: no longer mass fraud risks with their high costs
– Unique differentiation
Consumer:
– Convenience: mobile always in the pocket (and no new NFC devices required)
– No need to have a card (at least in the short term)
– Security: no card number or other sensitive financial details displayed on internet
– Easy to use and “trendy”: works with all current mobiles (Telco independent)
E-Commerce merchant:
– Secure process leading to minimal charge backs (only service not rendered)
– Robust process ensuring all transactions get to completion
– Competitive cost and pricing
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payfair@internet - benefits
 Reducing fraud on existing schemes and
therefore losses by the issuer
 Allowing merchants and acquirers to
accept strongly secured transactions in the
E-commerce
 Allowing Internet transactions for card-less
users
 Allowing mobile phones holders either to
pay on internet or to withdraw on ATM or to
purchase on POS with the same mobile
device, and the same virtual (or real) card
associated to the mobile
 Introducing new technology and being
state-of-the art
payfair@money4you
 payfair@money4you DEMO
Available as seperate file
 or go to
www.payfair.eu
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Solutions- Payfair@Money4you
 Remittance solution
•
With payfair@Money4you anyone
with a cell phone can conveniently send
and receive remitted funds. Typically
funds can be sent instantly on the web
via the payfair web portal or by sms.
Anyone with a mobile phone can
receive money transfer.
•
The recipient may withdraw cash on
ATM or at a local agent.
Payfair@Money4you - Benefits
 For senders:
• added value because “simple, fast & safe”
• Dual authentication (Secret Code + Mobile Call)
• Anytime, anyone, anywhere
 For receivers:
• Any phone can receive funds; if authorized, even without prior enrollment in
the service
• Extremely Secure—the phone must be present to cash-out funds
• No paper, no plastic, no Western Union!
 For issuers:
• No skimming  drastical reduction of fraud damages
• No need of issuing plastic cards
 Target:
• Migrant workers
• Unbanked and/or cardless beneficiaries
• Youth market
• Emerging countries
Solutions- Payfair@Money4you
P2P Remittance
RECIPIENT (Cash-Out)
PF@ATM Money4you
Enter TransUID : 1234567890
Secret Code : YYYY
The system will be calling you
for sound authentication…
SENDER (Cash-in)
PF@Money4you PORTAL
Enter your Mobile : +32477675382
Your Secret Code: XXXX
Beneficiary’s Mobile: +21620344677
Amount to transfer: 200.00
Currency: TND
The system will be calling you for sound
authentication…
PF Web Portal
ATM
PF@Money4you
Local Agent
e-Commerce
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Solution - Payfair@Money4you




What?
– It’s P2P remittance via Payfair Web Portal
– The sender uses PF Web portal to send money to a recipient mobile. The beneficiary could cash
out the amount at mobile-enabled ATMs or at a local agent.
For senders:
– added value because “simple, fast & safe and MUCH CHEAPER than traditional money
transfers (Western Union, MoneyGram, bank transfers, etc…)
– Dual authentication (PIN + Mobile)
– Anytime, anyone, anywhere
For recipients:
– No need to be enrolled
– A payment solution that promotes highest convenience for consumers…
just a mobile device and a secret code, and cash can be taken from ATMs
For banks:
– Standard ISO 8583* transaction (no impact on core systems)
– Drastically reduction of fraud damages
– Additional revenue stream
* ISO 20022 to be implemented when becoming the new standard
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payfair@pos
 payfair@pos DEMO
Video is available separately
 or go to
www.payfair.eu
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Solutions – payfair@POS
 A new innovative way to pay goods at shops without
any skimming risk nor forgotten cards issues. Using
TagAttitude’s NSDTTM sound authentication
technology, consumers can shop by simply using
their mobile phones.
 Anyone with a cell phone can securely and
conveniently use their phone to pay goods at POS
terminals. This revolutionizes mobile money by
attaining “SIM card-present” security level and
opening POS services to the billions of un-banked
mobile phone owners.
Solutions – payfair@POS

What?
– Consumers pay purchases at POS Terminals with
their mobile phone without provide their physical
card. They are authenticated by PIN code and/or
sound recognition.

New disruptive technology to equip small
shops (with or without ‘normal’ terminal)

Compatible with 100% of the existing
mobile park in the field (no NFC needed)

Convenient to reduce use of cash

Support for Low Value Payments

Sound Identification at POS is in production since
April 2011
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payfair@pos - benefits
 Reducing fraud on existing schemes and therefore losses by
the issuer
 Allowing merchants and acquirers to accept strongly secured
transactions without EMV technology on POS terminals
 Allowing POS transactions for card-less users
 Allowing mobile phones holders either to pay on internet or to
withdraw on ATM or to purchase on POS with the same mobile
device, and the same virtual (or real) card associated to the
mobile
 Introducing new technology and being state-of-the art
 payfair@pos could also be run on simple cash registers
payfair@atm
 payfair@atm DEMO
Video is available separately
 or go to
www.payfair.eu
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Solutions - payfair@atm
 payfair@atm is the new innovative way to
withdraw money at ATM without any skimming
risk nor forgotten cards issues. Using
TagAttitude’s NSDTTM sound authentication
technology, consumers can withdraw money by
simply using their mobile phones.
 Anyone with a cell phone can securely and
conveniently use their phone to withdraw cash
from an ATM. This revolutionizes mobile money
by attaining “SIM card-present” security level and
opening ATM services to the billions of unbanked mobile phone owners.
Solutions - payfair@atm

What?
– Consumers withdraw cash at ATM with their mobile
phone without providing their physical card.
Consumers are authenticated by PIN and/or sound
identification. Usable by card less or unbanked
people to cash out or remittance.

New disruptive technology to equip ATMs with Sound
identification

Compatible with 100% of existing ATMs
 Only software update needed

Convenient and save

Alternative to Remittance/Money transfer
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payfair@atm - benefits
 Reducing fraud on existing schemes and therefore losses by
the issuer
 Allowing banks and ATM providers to accept strongly secured
transactions without EMV technology at ATMs
 Allowing ATM transactions for card-less users
 Allowing mobile phones holders either to pay on internet or to
withdraw on ATM or to purchase on POS with the same mobile
device, and the same virtual (or real) card associated to the
mobile
 Introducing new technology and being state-of-the art
 Remittance access for None banked customers
payfair@mobile
 payfair@mobile DEMO
Video is available separately
 or go to
www.payfair.eu
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payfair@mobile
 Customers can pay with their phone in a point of sale
• This changes the rules of mobile payment by offering retail-appropriate
proximity payments and offering electronic payments to billions of un-banked
phone owners
• All existing cell phones can be used
 New types of merchants can accept electronic payment transactions
• Low cost acceptance terminals (Mobile devices)
• No physical/Land line connections needed
payfair@mobile
 Contactless and cardless payment
• Customers:
o payfair@mobile customers can make purchases in participating stores
using their cell phone to sign for the transaction.
o The customer’s payfair card is debited upon the approval of the
transaction by the issuing bank
•
Merchants:
o Merchants can accept payments using a low cost “Mobile Payment
Terminal” (MPT) or their own mobile phone.
o The MPTs are designed to provide quick and user friendly point of sale
transactions with similar ergonomics to card payment terminals.
payfair@mobile - benefits
 Retail payments can be made using any mobile phone in the world
 Extremely Secure—the phone must be physically present to sign the
transaction
 Simple to use—just answer a phone call and bring it towards the chirp
 Designed for retail environments where quick and simple payment is a must
 Low cost and rapid time-to-market
 No cash, no cards, no SMS, no hassle
 No “Land Line” needed to connect merchant terminals
payfair@delivery
 Logical extension to payfair@mobile with order and pre-authorisation
•
The customer will contact the delivery center to order the goods / services he
wants to receive.
•
The delivery center will associate a purchase ID to the order of the customer
•
The delivery center requests a pre-authorization for the transaction amount at
Payfair Portal
•
The issuing bank approves the pre-auth request and generates a preauthorization number
•
The pre-auth number is assigned to the Order Id and the customer phone
number
Payfair Contactless
 payfair contactless offered on mobiles:
– Compatible on existing contactless network in the market
– Product will also be on-line  no specific risk management for banks
– Contactless can be in the card or on a mobile
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Innovating with payfair

payfair solutions enables
–
Cardless payments
–
Sound autentication
–
Dual factor authentication
–
Acces to new markets
o Mobile phone is always nearby
 as payment device
 as payment acceptance device
–
A payment solution that promotes highest convenience for consumers… just a mobile
device and a secret code, and payments can be initiated at POS, ATMs, e-Commerce,
Money Transfer, Remittance cash-out,…!
Payfair - Product Road Map
Innovation for :
• unbanked/card less customers
• more customer convenience
• more electronic transactions
• new and increased revenues
• reduced risk and costs
Payfair@
ATM
Payfair
Contactless
Payfair@
Money4you
Payfair@
PrePaid
PF@Money4you
Web Portal
Payfair@POS
PrePaid
Payfair @
Internet
Q2 2010
Q3 2010
Q4 2010
Q1 2011
Q2 2011
Q2 2011
Q2 2011
Q2 2011
Q3 2011
Q4 2011
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Conclusions
 No important investments required
 SEPA card solution within short delay (fast deal with Payfair possible)
 Revenue streams preserved, growth potential & mass fraud reduction
 Reasonable timing to set up a non disruptive and acceptable migration plan
 Less resources need to implement new solution
 No risk of potential competition issues
 No dependency towards Visa/MasterCard and towards dominant operators
 Great support from (European &) national authorities and from retailers & merchants
 Access to innovative products in short time frame
 Increased number of electronic transactions
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®
Questions & Answers
Any questions? Interest in further discussion?
Feel free contacting us!
Stephan Becker
stephan.becker@payfair.eu
+32 479 81 66 45
6064 5312 3456 7890 1234 0
Europa Schuman
ABCD EFGH IJKLM
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EXP: 12-2012
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