THREE BASIC QUESTIONS • WHAT TO PRODUCE • HOW TO PRODUCE • FOR WHOM TO PRODUCE • WHO ANSWERS THESE QUESTIONS??? FACTORS OF PRODUCTION • LAND • LABOR • CAPITAL • ENTREPRENEURS THE SCOPE OF ECONOMICS • WHY IS ECONOMICS A “SOCIAL SCIENCE”? THE SCOPE OF ECONOMICS • ECONOMICS DEALS WITH THE BEHAVIOR OF PEOPLE AS THEY STRUGGLE WITH THE FUNDAMENTAL PROBLEM IN ECONOMICS: SCARCITY • FOUR KEY ELEMENTS IN STUDYING ECON: • DESCRIPTION • ANALYSIS • EXPLANATION • PREDICTION DESCRIPTION • DESCRIBING ECONOMIC ACTIVITY • GDP: DOLLAR VALUE OF ALL FINAL GOODS, SERVICES, AND STRUCTURES PRODUCED WITHIN A COUNTRY’S BORDERS IN A 12-MONTH PERIOD. THIS IS THE MOST COMPREHENSIVE MEASURE OF A COUNTRY’S ECONOMIC HEALTH • OTHER DESCRIPTIONS: JOBS, PRICES, TRADE, TAXES, AND GOVERNMENT SPENDING • WHY AND HOW QUESTIONS UNANSWERED ANALYSIS • WHY ARE YEEZY SHOES SO MUCH MORE EXPENSIVE THAN NIKES? • ANSWERING THESE TYPES OF QUESTIONS HELPS US DISCOVER WHY THINGS WORK AND HOW THINGS HAPPEN. THIS, IN TURN, WILL HELP US DEAL WITH PROBLEMS WE’D LIKE TO SOLVE EXPLANATION • COMMUNICATING HOW AND WHY TO OTHERS PREDICTION • WILL INCOMES RISE OR FALL? • ECONOMICS CAN HELP PREDICT THAT! • THIS HELPS US BECOME MORE INFORMED CITIZENS AND BETTER DECISION MAKERS