G-1
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Syed Wajahat Ali Shah
Malik Ihsan Munsif
Muhammad Bilal Paracha
Mian Atiq ur Rehman
Muhammad Azim
Warning: Low Flying Fish
Management of Technical
Organizations and Practices
 Pike Place Fish is a fish market located in
Seattle, Washington at the corner Pike street
and Pike Place.
 Visitors / Tourists with diverse origin come to
the market to
buy high quality sea food
Shipped it home
watch fishmongers handling the fish in their unique style
 Pike Place Fish attracts more than 10,000
visitors daily.
Products
 Current owner (John Yokoyama)
use to work at
Pike Place Fish in 1965
 Before the owner offers to sell a drowning
business to Mr. Yokoyama who reluctantly
bought it with absolutely no vision for the
success of business.
 Stereotype attitude of Mr. Yokoyama brought the
business even more closer to the failure. It was
not far that business might see closure
before
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Jim Bergguist who by profession was a
consultant and his wife use to work at Pike
Place Fish entered the scene with a
proposition.
Jim made the proposition to Mr. Yokoyama
that he will make the business profitable in
three months or else he will Quit.
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While Jim was devising the strategy for the
Pike Place Fish, he came across this
apparently the vague idea of “lets become
world famous” by a young worker.
Jim and Yoko initially took it as a far cry
before they devoted solely to the purpose.
The wild idea of the young worker ultimately
became the Vision Statement for the Pike
Place Fish.
•Owner of Largest Fish selling
Company – Washington
•Owner of bizfutures Consulting
Firm
Meaning to be World Famous at Pike Place Fish
 Yokoyama, Bergguist and their crew believe
that
 it means making a difference in the lives of
customers and others with whom they come into
contact.
 it means going beyond just providing outstanding
service to people and making their experience
memorable
Team Roles in becoming World Famous
 Those who work at Pike Place do not consider
themselves as mere employees rather each one is
team player.
 There is only one way to work at Pike Place and that is
being a team player
 Employees have to devote themselves to the common
purpose of “Being World Famous”.
 New Employees often take time to understand the
subtle difference of being “World Famous” as slogan
with really performing as world famous.
Maximizing Worker Potential
 At Pike Place Fish unique style of “Management
by Inspiration” is adopted, which promotes
uniqueness and innovation within each
employee.
 After initial failure of business Mr. Yokoyama
realized that workers potential is best utilized by
bringing feeling of Empowerness and Trust to
them and making them master of their own
game.
Creating a Nurturing Environment
 At Pike Place Fish participation is highly
encouraged, even newcomer can coach an
older fellow to bring any improvement in the
daily operations.
 Everyone feels responsible for the purpose
and keep it visible for others by his actions.