For more information contact:
Valerie Petrey
Foodmix Marketing Communications
P: 630-366-7520
E: vpetrey@foodmix.net
KELLOGG COMPANY COMMITTED TO PROVIDING NUTRITIOUS OFFERINGS TO RESTAURANTS
Kellogg Partners with National Restaurant Association’s Kids LiveWell Program
(January 29, 2013) Elmhurst, Ill. — Kellogg Company is committed to helping kids make healthier eating choices
by offering a variety of nutritious products across all segments. Kellogg is proud to partner with the Kids LiveWell
initiative, a voluntary program developed by the National Restaurant Association (NRA) in collaboration with
Healthy Dining, a team of registered dietitians who work with restaurants to identify and guide consumers to
healthy dining options. As one of the few foodservice suppliers to spearhead the cause, Kellogg is making a bold
commitment to partner with restaurants in providing more choices for better nutritious kids’ choices.
“By forging a partnership with the Kids LiveWell program, the Kellogg Company continues our commitment to
offer nutritious, flexible meal options for kids and their parents at and away from home,” said Dennis Moy,
customer marketing manager, Kellogg Company. “Our branded products offer a range of nutritious choices that
appeal to both kids and parents. Kellogg understands consumers’ demand for healthy menu options and we’re
happy to help restaurant operators meet these needs.”
Kellogg Products Adhere to Strict Nutritional Guidelines of the Kids LiveWell Program
Continuing to be an advocate of kids’ nutrition, Kellogg strives to develop innovative products that have kid-appeal
and meet strict criteria set forth by the Kids LiveWell program based on leading health organizations’ scientific
recommendations, including the USDA Dietary Guidelines.
By joining the Kids LiveWell program, Kellogg will help restaurants to satisfy kids and parents’ hunger and
recommended healthful options while at the same time offering convenient solutions. The Kellogg Company will
work hand-in-hand with restaurants to incorporate these options into menu items.
The goal of the initiative is to increase kids’ consumption of fruits and vegetables, lean protein, whole grains and
low-fat dairy, while limiting total calories, unhealthy fats, sodium and total sugar in the child’s diets. Currently more
than 115 restaurants representing more than 30,000 locations nationwide participate in the program. With
nutritious meal options being a top priority for most parents, it would benefit the operator to include healthy
options on the menu. Of the nearly 200 trending items in the NRA’s “What’s Hot in 2013” chef survey, wellbalanced, nutritional kids’ dishes ranked number three1, making it critical to incorporate healthy menu items.
1
“What’s Hot” Chef Survey, NRA 2013
Kellogg Products Offer Nutritious Options for Restaurant Menus
Kellogg offers multiple product choices that help operators meet the KidsLive Well program while building
participation with the brands families love. With the growing demand for nutritious alternatives, the following
solutions help to incorporate alternatives into a well-balanced meal.
Kellogg offers multiple options for every day part including, Morningstar Farms® and Gardenburger® veggie
products. Additional options from the Kellogg’s® portfolio include Keebler® Animal Crackers, Frosted MiniWheats Little Bites® Cinnamon cereal bowl packs and Kellogg’s® Nutri-Grain® Cereal Bars, all of which offer
enhanced nutrition such as whole grain, fiber, vitamins and minerals and/or lean protein, and are a healthful
choice as part of the full meal or additional side.
For more information on Kellogg’s® sponsorship of the Kids LiveWell program and other healthful, on-trend
Kellogg’s® products for your foodservice needs, please contact your Kellogg's® Food Away From Home sales
representative at 877-511-5777 or visit KelloggsFoodAwayFromHome.com.
About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the
world’s leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012
acquisition of the iconic Pringles® business - the world’s second largest savory snacks company. In addition,
Kellogg is a leading producer of frozen foods. Every day, our well-loved brands  produced in 18 countries and
marketed in more than 180 countries  nourish families so they can flourish and thrive. With 2011 sales of more
than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®,
Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To
learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit
www.kelloggcompany.com.
About National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant
industry, which comprises 980,000 restaurant and foodservice outlets and a workforce of more than 13 million
employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry's
largest trade show (NRA Show May 18-21, 2013, in Chicago); leading food safety training and certification
program (ServSafe); unique career-building high school program (the NRAEF's ProStart, including the National
ProStart Invitational April 19-21, 2013, in Baltimore, Md.); as well as the Kids LiveWell program promoting
healthful kids' menu options. For more information, visit www.restaurant.org and find us on Twitter
@WeRRestaurants, Facebook and YouTube.