DIFD 321 – Week 1
John Rouda – Winthrop University
The Business of Web Design
• Key Objectives:
– Leave here knowing more than you came in
– Understand basic business concepts
– Get a better understanding of the web and
mobile world we live in
– Motivate you for success in school and life
– Make you a better person
Getting to know you
• About Me
– Work History, Education, etc.
• About You
– Name, Year, Major (option), job/hobbies,
favorite book, etc.
Being Successful
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Stay Busy
Create Habits
Take Risks
Don’t Delay
Set Goals / Triggers
Take Notes
Track your time
• Be Safe (wait, what
about risks?)
• Never say “I don’t
have the time”
• Get to know your
professors
• Get in shape
• Volunteer
• Stay out of debt
Syllabus
• http://faculty.Winthrop.edu/roudaj/difd321/
Learning Stuff
• How we’re going to do this…
– 2 Exams, 1 project, sporadic homework and
an occasional pop quiz or pop presentation.
• Getting started…
Intro to Business
• Entrepreneurship
• Risk vs. Reward
• Stakeholders vs. shareholders
Intro to Business
• Product vs. Services
• ROI and why is it so important?
• IT in Businesses and how it
affects ROI…and how ROI
affects IT.
The Internet
• Productivity
• Efficiency?
• Effectiveness
• How do you use the Internet to
make purchasing decisions?
Economics
• Macro vs. Micro
• Supply and Demand
Free Market Capitalism
• Perfect Competition
• Monopoly
• Oligopoly
• Free Market vs. Socialism…
Our Economy and how it affects
you and me.
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Unemployment rate
Inflation
Stagflation
Deflation
Our Economy and how it affects
you and me.
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GDP and GNP
Price Indexes
Household income
Home Sales
Consumption
US Trade
Employment rates
Global Business
• Why think globally?
• Importing and Exporting
• Absolute Advantage
Trade
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Surplus and deficits
Tariff
Import quota
Embargo
WTO, EU, NAFTA, OPEC… what
do they have to do with me?
• Bartering… more than just
craigslist
Starting your own business
• Ownership types:
• Sole proprietorships
• Partenerships
• LLP
• MLP
• LLC
• S-Corp
• C-Corp
How to get started
• Buy an exsisting business
• Start your own
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Business license
Legal Docs
Marketing strategy
Business plan
Exit Strategy
How to get started
• Buy an exsisting business
• Start your own
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Business license
Legal Docs
Marketing strategy
Business plan
Exit Strategy
Tangent – Website
Architecture - SOA
SOA
• Is it for everyone?
• Small Businesses vs. MediumLarge Businesses
Ted Talks
• Ideas Worth Spreading….
• Some are funny, some are inspiring, all
are worth watching.
• Sample
– http://www.ted.com/talks/shawn_achor_the_h
appy_secret_to_better_work.html
HOMEWORK!!!
• Watch a Ted Talk… Any Ted Talk.
• Write a 1 (only 1) page summary of the
Ted Talk. Include a link to the video.
• Email me (roudaj@Winthrop.edu) an
attachment of the summary as a Word
Doc by 11:59PM on 9/2/2014.