Magazine Pitch
By Charlotte Walford
Magazine Idea
190s pop music
1990s
 The 1990s were a decade of many diverse scenes in music. However, they are
perhaps best known for grunge, gangsta rap, R&B, teen pop; eurodance,
electronic dance music, the renewed popularity of punk rock; and for being the
decade that alternative rock became mainstream.
 Female pop icons "Spice Girls" took the world by storm, becoming the most
commercially successful British group since The Beatles. Their impact brings
about a widespread scene of teen pop acts around the world such as Backstreet
Boys, Hanson, N Sync, Britney Spears and Christina Aguilera who come to
prominence into the new millennium.
Music of the 90s

All Saints

MC Hammer

Aqua

*Nsync

B*Witched

Oasis

Backstreet Boys

S Cub 7

Five

Will Smith

Britney Spears

Spice Girls

Steps

Shania Twain

Vengaboys

Whitney Houston

Michael Jackson

Elton John

R-Kelly

Madonna

Ricky Martin
Many bands have reunited since
the 90s…
Spice Girls
On 28 June 2007, all five reformed
before the launch of their Reunion
Tour in December, alongside the
release of their Greatest Hits album.
In December, a new documentary
Giving You Everything aired on
television. The tour is estimated to
have grossed US$100 million. The
tour won the Billboard 2008
Touring Award for Top Boxscore for
a 17-night stand at London's O2
Arena.
Steps
The group will begin their first
national tour in over ten years in
April, the tour sold out in minutes
and 6 extra dates were added due to
overwhelming demand. On 16
January it was announced Sky
Living are to air a further two series
of the "STEPS Reunion" series due
to the success of the first series.
Generation Z
Generation Z is a common name in the US and other Western nations for the group of
people born from the early or mid 1990s to the present.
The generation has grown up with the World Wide Web, which became increasingly
available from 1991 onwards.
Generation Z is highly connected, as many of this generation have had lifelong use of
communications and media technologies such as the World Wide Web, instant
messaging, text messaging, MP3 players, mobile phones, smartphone, touchscreen,
iPhone, iPod, iPad, Tablet Computer technologies, Kindle, Facebook, Twitter, iTunes,
FaceTime, and YouTube.
My Magazine
My magazine would be mainly aimed at children born in the 1990s because they have been brought
up listening to this pop music.
This generation have had lifelong use of communications and media technologies, and therefore the
magazine will have many digital aspects to it. For instance, there will be a Facebook, Twitter and
YouTube account along with it’s own radio station and website.
My magazine will also be aimed at those born in the 80s and who were teenagers in the 90s.
There will be some special edition copies e.g. Whitney Houston's death, reunion tours etc.
Traditional pop poster pull outs will be given away with every issue of the magazine to entice the
readers to buy the print version of the magazine, and to not fully rely on technology.
My magazine will be a monthly magazine.
There will be a choice to the readers to subscribe to the magazine at a discounted price. By readers
subscribing, the magazine has a guaranteed income. When the reader subscribes, they will be given a
gift. This gift will be something to do with the 90s, a portable CD player or Pokémon for example.
Synergy
There will be synergy with iTunes, where they give away a
small discount on 90s albums for the readers of the
magazine.
Web 2.0
My magazine will use web 2.0 to help the magazine stay in demand at all times.
My magazine will have a website and radio station where readers will be able to listen to 90s
music and discuss with other readers who have the same interests with themselves.
Also, my magazine will have a Facebook page, where there will be profile pictures of previous
magazine front covers and there will polls where readers can vote on what the next issue of the
magazine can feature on.
My magazine will also have a Twitter account. Twitter is becoming increasingly popular, and
therefore it will be very important for my magazine to have an account. My magazine will
regularly tweet about what will be featured in the next issues magazine, along with links to the
website, Facebook page and YouTube account.
Finally, my magazine will have a YouTube account, where we will post music videos from the
90s. By doing this, readers can discover artists/ bands they had one forgotten about or had
never heard before.
Mission Statement
We will ensure that the magazine is constantly appealing to
a spectrum of readers. From those born in the 90s and
those who take a great interest in 90s music and culture to
those born in the 80s and were teenagers in the 90s. Each
issue will include a variety of bands/artists who were
around in the 90s and contrast them with current bands/
artists to guarantee that we’re providing for our readers’
need for variety and their favourite band/ artists from the
90s aswell as introducing them to current music similar to
that of the 90s. We will also provide updates of what the
bands/ artists have been up to since the 90s.
Reader Profile
Tina, 21, was born in the early 90s. She was brought up listening to the
pop music from that decade. She went to numerous concerts with her
parents and friends. The 90s influenced the way she is now. She is
constantly on the internet and using her smartphone to find out about
the current music. She believes that the music today is no where near
as good as it was when she was younger. She stills listens to classics
such as Spice Girls, Britney Spears and Christina Aguilera even though
they aren't around as much. She is looking forward to going to the
reunion tours of those bands that have recently got back together so
she can re-live the best years of her life.
Magazine Idea 2-
Country Music
Country Music
Country music is a popular American musical style that began in the
rural Southern United States in the 1920s. It takes its roots from
Western cowboy and southeastern American folk music.
The term country music is used today to describe many styles and
subgenres. In 2009 Country music was the most listened to rush hour
radio genre during the evening commute, and second most popular in
the morning commute.
Country Artists/Bands
The Band Perry
Billy Ray Cyrus
Lady Antebellum
Lonestar
Martina McBride
LeAnn Rimes
Jessica Simpson
Taylor Swift
Carrie Underwood
Dolly Parton
Johnny Cash
My Magazine
My magazine is aimed at those who love country music, whether
they’re brought up in the country or city.
Country music is becoming increasingly popular in the UK.
My magazine will be a monthly magazine.
My magazine will have special editions where a free country CD will
given away with the magazine.
There will be a choice to the readers to subscribe to the magazine at a
discounted price. By readers subscribing, the magazine has a
guaranteed income. When the reader subscribes, they will be given a
gift. This gift will be something to do with country music, a CD or a
cowboy hat for example.
Mission Statement
We will ensure that we are constantly appealing to our
spectrum of readers. From the teenage readers who like
country pop artists, to the older readers who were brought
up with the classic country music stars. Each issue will
include a wide spectrum of country bands and artists to
guarantee that we’re providing for our readers’ need for
variety and their favourite bands/ artists aswell as
introducing them to new music they may not have heard
before.
Reader Profile
Johnny, 26, was named after a famous country singer as his
parents loved his music. He was brought up to the likes of
Dolly Parton and Johnny Cash. He engages with country
music 24/7, from the moment he wakes up ‘til the moment
he falls asleep. His music reflects his fashion; constantly
wearing checked shirts and jeans. He is also a keen guitar
player as he aspires to write and play music, just like his
role models write and play music they love.
Synergy
My magazine will have synergy with many country festivals
that happen every year in the UK for country lovers. My
magazine will promote these festivals and offer a discount
for readers of the magazine.
There will also be synergy with iTunes where we will
promote bands albums and singles from iTunes.
Rockfield
Country Music
Festival
Rockfield is a small village in Monmouthshire, south east
Wales.
The festival in 2012 runs over the Queen's Jubilee Bank
Holiday Weekend. (1st-4th June)
24 country music acts take to the stage in a massive 4800
square-foot, poled marquee, as well as other Wild West
entertainment in the arena including line dancing,
horseshoe throwing, birds of prey, native Indian dancers,
and fast draw contests.
Towerfest
Towerfest is an open air country music festival held in the
shadow of Drax power Station in North Yorkshire. Three
days of country music and line dancing with thirteen live
acts plus DJ and Compere to keep it all in full swing.
Excellent camping and caravanning facilities in this secure
site help to make this Yorkshire's premier open air festival.
Many people re-booking before they leave and an amazing
return rate of 92% of customers from 2010 to the 2011
festival.
Web 2.0
My magazine will use web 2.0 to help the magazine stay in
demand at all times.
My magazine will have its own website and radio station where
readers can listen and discuss music featured in the magazine.
My magazine will also have a Facebook page, Twitter and
YouTube account. The Facebook page will enable readers to
discuss their likes and dislikes of the issue that month. The
Twitter account will provide information on country concerts
around the UK and where they will be able to buy tickets from.
And finally, the YouTube account will introduce readers to
undiscovered country singers aswell as those featured in the
magazine and new music videos.
Cross Media Convergence
My magazine will have a yearly festival where the magazine
will invite country artists/ bands to perform the the readers
of my magazine. By doing this, the artists/bands become
more involved in the magazine and the readers will be able
to attend a concert with all their favourite artists/ bands
perform all in one place.
Any Questions?