Partner Presentation
March 2014
Cisco Partner Confidential
Agenda
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Cisco’s Made-for-Midmarket
Portfolio
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Collaboration
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Data Center

Networking

Security

Cloud

Services
© 2014 Cisco and/or its affiliates. All rights reserved.
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Cisco’s Made-for-Midmarket Portfolio
Best Choice to Solve your Customer IT Challenges
Key IT Challenges
Mobility/Video
Cloud
Security
Data and Analytics
Business Models
New Model of IT Simple. Smart. Secure.
Collaboration
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Business Edition 6000
Cloud Collaboration
Endpoints
Conferencing
Customer Collaboration
Data Center
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Security
Unified Computing
Unified Fabric
Unified Management
Packaged Solutions
Cisco InterCloud
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Sourcefire integration
Identity Services
Next-gen Firewall
Content Security: Web
and email
Networking
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UA and BYOD – Wireless
and Switching
Meraki
Routing
Management
Ruggedized
Services
Software-enabled
professional services
 Proactive support
 Delivered by Cisco
partners
 Cisco SMARTnet

Made for Midmarket Portfolio
© 2014 Cisco and/or its affiliates. All rights reserved.
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© 2014 Cisco and/or its affiliates. All rights reserved.
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Collaboration – Made for Midmarket Portfolio
Unified Communications
Cisco Business
Edition 6000
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Collaboration Endpoints
Cisco Cloud
Collaboration
Cisco Unity Connection
Cisco Jabber
Cisco Expressway Series
Cisco Unified Attendant Consoles
Cisco Paging Server
3rd Party Partner Products
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Cisco Jabber Clients
Cisco Unified IP Phones
Cisco Smart Desk Endpoints (DX,EX)
Cisco Collaboration Room Sys (MX)
Cisco TelePresence Integration Solutions (SX)
Customer Collaboration
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
Cisco Unified Contact Center Express
(On Premise)
Cisco Unified Contact Center Enterprise
(Cloud Hosted)
$8.1B
Commercial
addressable market (GMV 2015)
© 2014 Cisco and/or its affiliates. All rights reserved.
Conferencing
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Cisco TelePresence Server
Cisco WebEx
In 2012
51%
of traffic
on the Internet was Video (Cisco VNI)
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Improve productivity
Reduce travel-related
costs
Improve the quality
and speed of decisions
Enhance customer
relationships
15 billion
new networked mobile devices by 2015 (Cisco VNI)
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Collaboration – Made for Midmarket Customer Needs
I need to support a highly mobile workforce
I need to simplify and enrich my customer relations
I need low cost,
high quality video
communications
BE6000 CSR 10.0
Business Edition 7000
Cloud Collaboration
Midmarket Endpoints
UPGRADE
NEW
NEW DELIVERY MODEL
NEW
Simplified Setup
and new features like
Virtual TP Server with
4-way calling
Positioned in portfolio
for Enterprises
starting from 1000+
users deployments
A comprehensive
portfolio of cloud based
services to build and
resell – HCS, WebEx
Easy to set up and low
cost Telepresence with
the SX10 Quickset and
MX200 Room System
© 2014 Cisco and/or its affiliates. All rights reserved.
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© 2014 Cisco and/or its affiliates. All rights reserved.
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Data Center – Made for Midmarket Portfolio
Server Farm/Consolidation
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Cisco Nexus 3000 Series
Cisco Nexus 5500 Series
Cisco Nexus 2200 Series FEs
Cisco UCS C-Series Rack Servers
 UCS C22 and UCS C24 M3
 UCS C220 M3 and C240 M3
 UCS C420 M3
 UCS C460 M4
UCS Invicta Scaling system
Cisco UCS E-Series (Router option)
Cisco ASA 5500 Series with IPS
Medium-Large Workload
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Unified Management
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Cisco UCS Manager
Cisco UCS Central
Cisco UCS Director
Packages and Virtualization
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$15.0B
Commercial
addressable market (GMV 2015)
© 2014 Cisco and/or its affiliates. All rights reserved.
Cisco Nexus 5500 Series
Cisco Nexus 7000 Series
Cisco UCS Fabric Interconnects
Cisco UCS 6200 Series
Cisco UCS B-Series Blade Servers
 UCS 5100 Series Chassis
 UCS B22 M3, UCS B200 M3
 UCS BY60 Series Blades
UCS Invicta Appliance
Cisco ASA 5500 Series with IPS
Cisco Nexus 1000V
Cisco Flexpod, Flexpod Express
Cisco VSPEX, Virtualized Foundation
Hitachi UCP Select
3rd Party Virtualization
(VMware Hypervisor, Microsoft Hyper-v)
78%
of businesses are deploying
a private cloud between 2013-2015


Cut costs and simplify
operations
Unify compute, storage,
networking, virtualization,
and management into a
single platform
Cisco is now the
#2
Data Center
vendor worldwide (IDC Server Tracker)
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Data Center – Made for Midmarket Customer Needs
What are my private,
public, and hybrid
cloud options?
I need to rapidly
deploy business apps
and services
I need simple and
secure infrastructure
deployments
How do I simplify
my network and
Data Center?
Hybrid Cloud
Servers and Storage
Nexus Developments
Packaged Solutions
NEW
NEW
NEW
EVOLVING SALES MODEL
Mobility of cloud
services – Inter Cloud:
Continuity of security
and management
in hybrid clouds
UCS Invicta Series:
Flash-based application
acceleration (Whiptail);
UCS refresh – next gen
Intel, new form factors
Unified Fabric
and NX-OS advances,
new form factors, and
faster connectivity
Delivers simplicity, agility,
efficiency – FlexPod,
FlexPod Express, VSPEX,
VFSS, Hitachi, SmartPlays
© 2014 Cisco and/or its affiliates. All rights reserved.
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© 2014 Cisco and/or its affiliates. All rights reserved.
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Networking – Made for Midmarket Portfolio
Unified Access - Wireless
Access Points
 Cisco Aironet 1600 Series
 Cisco Aironet 2600 Series
 Cisco Aironet 3600 Series
 Cisco Aironet 3700 Access Point
Controllers
 Cisco 2500 Series WL Controllers
 Cisco 5500 Series WL Controllers
 Cisco Virtual WL Controller
SB: Cisco Small Business 300 and 500
Wired
 Cisco Catalyst 2960 Series
 Cisco Catalyst 3750-X Series
 Cisco Catalyst 4500E Series
 Cisco Catalyst 4500-X Series
 Cisco Catalyst 6500 and 6800 Series
Converged Access
 Cisco Catalyst 3650 Series
 Cisco Catalyst 3850 Series
SB: Cisco 300 and 500 Series Switches
•
Cloud Managed
Meraki Access Point
 MR16 and MR34
Meraki Access Switch
 MS220, MS320
 Meraki Aggregation Switch MS420
Meraki Security MX Series
$18.9B
Commercial
addressable market (GMV 2015)
© 2014 Cisco and/or its affiliates. All rights reserved.
Unified Access – Switching
•
Cisco Prime Infrastructure
Ruggedized products
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Routing
Cisco 800 Series Router
Cisco 1900 Series Router
Cisco 2900 Series Router
Cisco 3900 Series Router
Cisco ASR 1000 Series Router
UCS E-series blade
81%
of firms were deploying mobile
friendly wireless infrastructure (Nemertes 2012)
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Comprehensive
Networking portfolio
supports Unified Access
and BYOD
Higher performance and
integrated security
Meraki cloud managed
networking
Cisco is the
#1
networking
vendor worldwide (Dell’Oro)
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Networking – Made for Midmarket Customer Needs
How do I create a fast
and secure platform for
all types of device?
What are my public
and hybrid cloud
connectivity options?
How do I reduce
business risk and retain
visibility and control?
Fast, secure mobility
iWAN + VPN + Akamai
ISE 1.3 + Prime + HA
NEW
NEW
NEW RELEASE
High density 802.11ac
wireless (AP 2700);
Converged wired and
wireless controllers; Security
policy across the board
Optimized, application
aware branch and cloud
connectivity – affordable,
fast, intelligent, and secure
Integrated platform
delivering a high availability
backbone with “single pane
of glass” management
and visibility
© 2014 Cisco and/or its affiliates. All rights reserved.
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© 2014 Cisco and/or its affiliates. All rights reserved.
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Security – Cisco and Sourcefire: Better Together
Midmarket Fit Solutions
Attack Continuum
BEFORE
Discover
Enforce
Harden
DURING
AFTER
Detect
Block
Defend
Scope
Contain
Remediate
Firewall
VPN
NGIPS
Advanced Malware Protection
NGFW
UTM
Web Security
Network Behavior Analysis
NAC + Identity Services
Email Security
Visibility and Context
© 2014 Cisco and/or its affiliates. All rights reserved.
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Security – Made for Midmarket Portfolio
Network Security

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Cisco Next Generation Firewalls
 ASA 5512-X
 ASA 5515-X
 ASA 5525-X
 ASA 5545-X
 ASA 5555-X
Cisco Next-Gen Firewall Services
Integrated Security on the ISR G2
Content Security
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Cisco Email Security Appliance
Cisco Web Security Appliance
Cisco Cloud Web Security
Virtual Web Security Appliance (WSAV)
Advanced Malware Protection added
from Feb 2014
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Secure Access and Mobility
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Cisco Identity Services Engine (ISE)
Cisco AnyConnect Secure Mobility Client
Cisco TrustSec
Cisco Network Admission Control
$ 4.7B
Management

Cisco Prime Security Manager
Commercial
addressable market (GMV 2015)
© 2014 Cisco and/or its affiliates. All rights reserved.

41%
Cybersecurity for the
real world
Advanced threat
protection across the
entire attack continuum,
before, during, and after
an attack
of network attacks targeted
sub-1000 user businesses (Symantec 2013)
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Security – Made for Midmarket Customer Needs
How do I provide simple
and effective security
for my mobile users?
How do I protect my
midsize business from
external attacks?
How do I reduce business
risk and maintain
visibility and control?
ISE 1.3
Next Gen Firewalls
Sourcefire
NEW RELEASE
NEW
NEW
MDM Lite
Revamped Guest Portal
Streamlined VPN
Streamlined Licensing
Firewalls with comprehensive
next generation services;
new services; new low end
ASA hardware
Integration of Sourcefire into
portfolio increases depth of
addressing attack continuum;
FireAMP integration
© 2014 Cisco and/or its affiliates. All rights reserved.
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© 2014 Cisco and/or its affiliates. All rights reserved.
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Customer Proposition
Cisco Powered services enable you to connect with confidence
Look for the Cisco Powered logo to achieve:
 Faster time-to-value
 Assured performance
 Continuous innovation
Lower initial cost
to implement
Lower
Total Cost
OPEX vs.
CAPEX
Access
to New
Solutions
Business
Growth
Predictable IT Costs
used within
operating budgets
Cisco Powered Services
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Based on validated architectures
Documented scalability
Mid market access to
enterprise functionality
Hosted by certified partners
Undergo third-party audits
End-to-end security
Align with open standards
Benefit from highest % R&D investment-to-revenue
© 2014 Cisco and/or its affiliates. All rights reserved.
Heavy focus on
business outcome
vs. technology
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Customer Proposition
Cisco InterCloud, Open and Flexible
Enterprise DC / Private Cloud
vSphere
Hyper-V
OpenStack/KVM
CloudStack/Xen
© 2014 Cisco and/or its affiliates. All rights reserved.
InterCloud
Business Edition
Provider Clouds
InterCloud
Provider
Enablement
Platform
Cloud Providers
Cisco Powered
Services
Brokered
Services
End User and IT
Admin Portals
Secure Fabric,
Network,
Compute and
Storage
Azure APIs
EC2 APIs
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© 2014 Cisco and/or its affiliates. All rights reserved.
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Innovate with Services for Midsized Business
Provides Opportunities to Drive Growth, Increase Profitability, and Enhance Differentiation
Services
Technology
Innovation
brand and
broad
smart
A strong brand,
broad
portfolio
services
portfolio to
provide
partner
and
commitment
innovation
growth opportunity
and differentiation
provide
partner growth
opportunity and investment
protection
Partner-Centric
Partner-Centric
Sales and Service
Sales
Modeland
Services
Model
Built on trust, minimizes
conflict,
generates demand and provides
Partner-Centric
sales and services
opportunity for differentiation
model built on trust, minimizes
conflict, generates demand and
provides opportunity for differentiation
© 2014 Cisco and/or its affiliates. All rights reserved.
Portfolio
Technology
Enablement
Relationship
Partner
Value-based
Profitability
Programs
and
Globally consistent programs,
incentives, rewards, and tools
Resources
enhance profitability and
Profitability
Programs
protect partner value
Globally consistent program with
incentives, rewards, and tools. Helps
partners to effectively market, sell,
and deliver services while efficiently
managing their practices
Practice
Enablement
Practice enablement for sales,
marketing and services help
partners enter new markets
more quickly and develop
more value-add
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Why Cisco?
With our right-sized, made for midmarket portfolio,
you can provide your organization with:
Investment Protection
Best in class total cost of ownership
Flexible Deployment Options
On-premises, Managed Services, and Cloud
Simplicity
Easy to deploy, manage, operate, and scale
© 2014 Cisco and/or its affiliates. All rights reserved.
Selection
Broadest portfolio Industry leadership with significant R&D
Ecosystem
Global network of trusted and highly skilled partners
Services
Software-enabled and built through 28 years
of industry experience
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