For Release: Tuesday, November 5, 2013, 09:00 a.m. Gulf Time
Chevrolet Offers New Rugged Luxury Truck, 2014 All-new
Silverado High Country
The 2014 Silverado High Country further broadens Chevrolet’s portfolio in the premium
pickup segment
DUBAI – Like a finely crafted saddle or pair of custom-fitted boots, the 2014 Silverado High
Country embodies rugged luxury – craftsmanship, authenticity and functionality rolled into a
truck that’s stronger, smarter and more capable than ever.
It is Chevrolet’s first premium truck and one of the industry’s most capable, backing up an
exclusive package of distinctive design elements, comfort and convenience features with
segment-topping capability – including the segment’s most powerful V-8 and a 4,354 kg
trailering rating.
“Our goal is simple - to meet the needs of the broadest possible customer base. The premium
full-size pickup market is the fastest growing part of the full-size pickup market. High Country
will be the top model in the Silverado lineup, with a higher level of premium features and
premium materials with a rich, Western-themed appearance.” said Maurice Williams, President
and Managing Director of GM Middle East Operations. “When the Silverado Heavy Duty models
arrive in the Middle East next year, Chevrolet will be offering the most completed truck portfolio
in the brand history.
The 2014 Chevrolet Silverado High Country goes on sale in the Middle East market early next
year. The High Country model is exclusive to the crew cab body with 4WD, equipped with a
standard 5.3L engine or an available 6.2L engine. It is available with a short cargo box (5’8”) or
a standard cargo box (6’6”).
The manufacturer’s suggested retail price for the 2014 Silverado High Country starts at AED
189,000 for a short box model and AED 191,000 for the standard box model.
Unique content includes a chrome grille with horizontal chrome bars, body-color front and rear
bumpers – including Chevrolet’s CornerStep rear bumper – and specific 20-inch chrome wheels
with P285/50R20 all-season tires. Additional standard equipment includes a power sunroof,
halogen projector headlamps, along with chrome body side moldings, door handles and mirrors.
Inside, Silverado High Country features an exclusive saddle brown interior. Heated and cooled
perforated premium leather front bucket seats with High Country logos on the headrests are
standard, along with Chevrolet MyLink connectivity with an 8-inch color touch screen with a
navigation, Bose premium audio, front and rear park assist, Forward Collision Alert, Lane
Departure Warning and Safety Alert Seat. A rear-seat entertainment system with a BluRay/DVD
player, as well as a heated steering wheel, adjustable pedals and integrated trailer brake
controller comes on standard.
Chevrolet Offers New Rugged Luxury Truck, 2014 All-new Silverado High Country
“There’s a Western flair to the High Country’s cabin that reflects the truck’s polished yet rugged
stature,” said Maria Rohrer, Silverado marketing director. “Its class-leading power is matched
with the strong chassis and new suspension and drivetrain elements that make the 2014
Silverado Light Duty the strongest, most capable and most refined truck in Chevrolet’s history.”
said Rohrer.
Complementing capability
The Silverado High Country gives customers the capability they want with confident power to
back it up, delivering a maximum payload of 887 kg and a 4,354 kg towing capacity.
The EcoTec3 5.3L is the High Country’s standard engine, with SAE-certified at 355 horsepower
and 519 Nm of torque, and class-leading V-8 fuel economy of up to 10.7 L/100km highway. The
available, all-new EcoTec3 6.2L delivers is the segment’s most powerful V-8 engines, with an
SAE-certified 420 horsepower and 623 Nm of torque.
Both engines feature direct fuel injection, Active Fuel Management and continuously variable
valve timing, producing refined power and torque truck customers demand – and both
seamlessly switch to four-cylinder mode to save fuel during light-load driving.
Each engine is matched with a six-speed automatic transmission featuring auto grade braking,
which downshifts the transmission on downgrades to reduce brake wear. The brake system
includes GM’s new Duralife rotors, which feature a hardened and strengthened surface to
reduce corrosion, helping them last up to twice as long as conventional rotors and providing
quieter braking with less vibration.
Additional chassis and powertrain details include:
 Electric power steering, which helps save fuel and enables a more consistent, crisp
steering feel and plenty of assist for parking maneuvers
 New, larger rear axles with the strength to accommodate the engines’ higher outputs
 Standard locking rear differential with 3.42 ratio
 Standard trailering package, with frame-mounted trailer hitch, seven-pin and four-pin
connectors
 Trailer sway control is standard and works with StabiliTrak to provide an added measure
of confidence when towing a trailer.
A fully boxed frame with the main rails and major cross members formed from high-strength
steel provides a rigid base for maximum hauling capability, as well as greater noise and
vibration isolation – contributing to the Silverado High Country’s balance of segment-best
capability and industry-leading refinement.
The stiff chassis enables more precise tuning of the front and rear suspensions, giving the
Silverado a more responsive feel with smoother performance and less vibration and shake,
particularly on harsh terrain.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest automotive brands, doing
business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet
provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, high
Chevrolet Offers New Rugged Luxury Truck, 2014 All-new Silverado High Country
quality and outstanding value. Chevrolet first ventured into the Middle East eight decades ago, and today
is one of the most trusted automotive brands in the region. The Chevrolet portfolio includes awardwinning cars such as the Spark, Sonic, Cruze, Malibu, Camaro and Corvette, family crossovers such as
the Captiva and Traverse, and SUVs and pickups including the Tahoe and Silverado. More information
regarding Chevrolet models can be found at http://media.chevroletarabia.com, on Facebook at
http://www.facebook.com/chevroletarabia or by following @chevroletarabia on Twitter.
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Photo Caption: Chevrolet offers new rugged luxury with the 2014 All-new Silverado High Country. High
Country will be the top model in the Silverado lineup, with a higher level of premium features and premium
materials with a rich, Western-themed appearance.
Contacts:
Mohammed Al-Fayyad
Regional Communications Manager
Tel: (+9714) 314 3410
E-mail: mohammed.alfayyad@gm.com
Dawoon Jung
Chevrolet Product Communications
Tel: (+9714) 314 3381
E-mail: dawoon.jung@gm.com
2014 CHEVROLET SILVERADO HIGH COUNTRY SPECIFICATIONS
Overview
Models:
Body style / driveline:
Construction:
Manufacturing location:
Chevrolet Silverado High Country
5/6-passenger crew cab, 2-and 4- wheel drive light-duty pickups
body on frame
Silao, Mexico and Flint, Mich.
Powertrains
Fuel delivery:
Horsepower (hp @ rpm):
Torque (Nm @ rpm):
Estimated fuel economy:
(city/hwy, L/100km)
Transmission:
Final drive ratio:
EcoTec3 5.3L V-8 FlexFuel
EcoTec3 6.2L V-8 FlexFuel (L86)
(L83)
direct fuel injection with Active Fuel Management
355 @ 5600 (SAE certified)
420 @ 5600 (SAE certified)
519 @ 4100 (SAE certified)
623 @ 4100 (SAE certified)
14.7 / 10.7
TBD
Hydra-Matic 6L80 6-speed auto.
3.42
Chassis / Suspension & Brakes
Front:
independent coil-over-shock; twin-tube shock absorbers
Rear:
solid axle with semi-elliptic, variable-rate, two-stage multileaf springs;
splayed shock absorbers; twin-tube shock absorbers
Steering type:
electric power-assisted rack-and-pinion
Brakes:
power-assisted, four-wheel disc, four-wheel ABS, with Duralife™ rotors;
vented front and rear rotors
Wheel size & type:
20 x 9.0-in. aluminum
Tire size:
P275/55R20 all-terrain (Std.) P285/50R20 all-season (Opt.)
Chevrolet Offers New Rugged Luxury Truck, 2014 All-new Silverado High Country
Exterior
Wheelbase (mm):
Overall length (mm):
Overall width (mm):
Overall height (mm)
Crew Cab with Short Box (5’8”)
3645
5843
2032
1879
Crew Cab with Standard Box (6’6”)
3886
6085
2032
1875
Crew Cab, Front
1087
1150
1647
1543
Crew Cab, Rear
1029
1040
1670
1531
Interior
Headroom (mm):
Legroom (mm):
Shoulder room (mm):
Hip room (mm):
Payload and Trailering
GVWR (kg):
Max trailer towing (kg):
3266 (Short 5’8” box)
3266 (Standard 6’6” box)
4354 (Short 5’8” box)
4309 (Standard 6’6” box)
Note: Information shown is current at time of publication. Visit http://media.gm.com for updates
Chevrolet Offers New Rugged Luxury Truck, 2014 All-new Silverado High Country