Final+Presentation+L2+Communication - OLCU



Team member names: L2






Communication Formal: Memo, meetings, newsletters, intranets, email, seminars, webinars, teleconference.

Power Bases

Informal: Blogs, face to face, email, phone, text message, social networks like Facebook and


All Communication:

Communication, in its many forms, including social media like wikis and blogs, should be professional, appropriate and respectful. The communications systems in place at AT&T are primarily for business use.

We may use these systems only occasionally for personal e-mail or Internet access, but we do not allow this use to be disruptive to the needs of the business. We do not use these systems to access or distribute obscene or offensive media.






Best Practices of Organization

Improving our own operations.

 Enabling efficiency through

 our products and services.

Engaging our supply chain.

 Creating industry standards.

 Connecting innovation to

 sustainable solutions.

And by engaging policy makers.

Culture Espoused values:

Enacted values

Observations & comments

The AT&T network includes extensive wireless and wired access capabilities, as well as one of the world's most advanced and powerful IP backbones.

The AT&T global backbone network carries 18.7 petabytes of data traffic on an average business day.

Our backbone network carries a full range of IP-based services, including wireless data, business video, data and voice services, private line and wavelength traffic, as well as IP-based residential services and

Internet access for AT&T's more than 17.6 million total broadband customers.

Our network also incorporates Multiprotocol Label Switching (MPLS), which supports a full range of applications over a single IP network infrastructure with the highest levels of service quality.

To stay ahead of the ever-increasing demand for online video, photos, music and IP-based business applications, we recently switched on the nation's first coast-to-coast IP/MPLS network using newgeneration routing technology that carries data at 40 Gbps. More than 75 percent of the IP traffic carried over the company's backbone network rides on this new-generation platform.

The AT&T global backbone network includes:

 MPLS-based services available to 182 countries over 3,800 service nodes.

 38 Internet data centers across the globe.

 More than 877,000 worldwide fiber route miles.

Our industry-leading wireless network includes:

 Our fully digital voice and data network, with GSM/GPRS (Global System for Mobile communications/General Packet Radio Service) infrastructure that covers 100 percent of our service area and more than 3 billion people in 200+ countries.

 Third-generation, or 3G, wireless broadband service, available today in more than 360 U.S. major metropolitan areas. o Wireless laptop users are enjoying faster broadband uplink speeds thanks to our current deployment of High Speed Uplink Packet Access (HSUPA) technology. AT&T completed the first High Speed Uplink

Packet Access (HSUPA)-enabled network in the United States in June 2008.

 Superior spectrum availability in the nation's top 100 markets.

Our U.S. wired network capabilities encompass:

 45.1 million access lines.

 16.1 million wired broadband connections.

 Wi-Fi access to more than 125,000 hot spots spanning countries around the globe.

We're constantly working to deliver new capabilities and applications via our access network. For example, our U-verse service deployment is enhancing our wired access capabilities to deliver advanced

IPTV services

AT&T Inc. common stock is listed on the New York Stock Exchange. A Fortune 500 company, AT&T is one of the 30 stocks that make up the Dow Jones Industrial Average.


Randall L. Stephenson, chairman and chief executive officer

2009 Reported Consolidated Revenue

$123 billion

Download a copy of AT&T's Code of Business Conduct






Communication Formal: Memo, meetings, newsletters, intranets, email, seminars, webinars, teleconference.

Informal: Blogs, face to face, email, phone, text message, social networks like Facebook and


Best Practices of Organization

We are committed to applying the power of our broadband technology to the challenges we face as a society; for instance, boosting accessibility for seniors and the disabled, improving the health care system via technology, providing safety tools to get the most enjoyment out of the

Internet and taking the lead to discourage the use of mobile devices when driving.

Power Bases







Espoused values:

Observations & comments

Broaden lineup of wireless products/services for seniors and visually impaired consumers.

Roll out “big button” remote.

Complete revamp of “Solutions for Customers with Disabilities” Web site.

Develop a version of Verizon’s new Hub phone for people with disabilities.*

Expand videophone service at Verizon Centers for Customers with Disabilities to serve disabled customers from more regions of the country; launch wireless call center for people with disabilities.

Expand FiOS TV Video On Demand library with titles that include spoken commentary for the visually impaired.

Expand Internet safety outreach to include seniors and domestic violence prevention community.

Create a new family Web site that covers Internet safety issues and information.

Address technical and policy solutions/approaches to emerging wireless safety issues.

* The Hub phone was discontinued in 2008.

Service & Innovation

We build great networks that allow us to deliver communications, data and entertainment to our customers in ways that few companies can match.

Our networks play a central role in energizing the marketplace, stimulating innovation and improving the quality of life for our customers.

Our goal is to extend the opportunity for broadband access to all Americans.

It is essential to our corporate responsibility approach for us to have open, continuous dialogue with the wide range of people who are important to our business. We take their opinions and feedback seriously, and we use these opportunities to view ourselves and our decisions from the outside in.

Our Communities

Our Strategic Alliances Group works with national third-party groups that represent consumers, seniors, educators, civil rights organizations, minorities and rural constituencies. We regularly survey these opinion leaders to understand their views.

Our long-standing Verizon Consumer Advisory Board, which is made up of leading advocates from across the country, provides us an unfiltered advisory role on.

Our Employees

When it comes to employee involvement and feedback, there are multiple channels—in addition to those in the ethics, compliance and security groups—that enable direct communication up and down the organization. These include:

• Regular “town hall” meetings and operations reviews led by executives and managers.

• Quarterly meetings held for all employees by the chairman and chief executive officer to discuss operational results and unit performance. The sessions are webcast across the country and to overseas locations. Senior leaders do a companion webcast each quarter that focuses on department performance.

• Employee opinion surveys, which are conducted every two years, and “employee pulse” polls held several times a year.

• Formal feedback programs (e.g., Send Your Question to Ivan, Report a Service Issue) that facilitate discussion and sharing of best practices.

Our Suppliers

Verizon prides itself on the relationships we maintain with business providers, and strives to promote a mutually beneficial business relationship based on the highest business standards of ethical conduct.

Verizon’s Supplier Code of Conduct ( outlines the standards of conduct for Verizon business providers. These standards were established to ensure that our business providers are aware of Verizon’s expectations of them to conduct business with integrity and respect.