How The Green Sports Alliance Can
The
Green
Sports
Alliance
Help UPS Advance Its Sustainability Goals
and The
theUniversal
Business
Case
for
Through
Power
of Sports
Sustainability in Sports
A Better Way to Play
www.greensportsalliance.org
@SportsAlliance
#GreenSports
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“Sport has the power to change the world. It has
the power to inspire and unite people in a way
that little else does…”
– Nelson Mandela, Laureus Lifetime Achievement Award Speech, 2000
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The Green Sports Alliance leverages the cultural
and market influence of sports to promote
healthy communities where we live and play.
We do so by inspiring sports leagues, teams,
venues, their partners and millions of fans to
embrace renewable energy, healthy food,
recycling, water efficiency, species preservation,
safer chemicals and other environmentally
preferable practices.
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Nearly 300 Professional and Collegiate
Teams and Venues from 20 Different
Leagues and 14 Countries
nearly
300
The Three Pillars of Our Work
Greening
Operations
Leagues
Teams
Venues
Events
Colleges
Greening
Supply Chains
Fan
Engagement
Vendors
Sponsors
Partners
Sports Fans
Communities
Students
Athletes
How We Do Our Work: Tools & Tactics
• Member Network
• Collaboration
(ENGOs, EPA, etc.)
• Technical Expertise
• Greening Advisor/
Online Guides
• Playbooks/Reports
/
Case Studies
• Webinars
• Production of
Sustainability
Reports
• Data Tracking &
Reporting
• Workshops
• Fan Engagement
(eco-tips, PSAs,
social, media,
digital, etc.)
• Sponsor
Engagement
• Summit
• Team Owner
Engagement
• Jewel Event
Greening
• Athlete
Engagement
• Municipality
Engagement
Playbooks/Published Reports/Case Studies
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Online Resources
www.greensportsalliance.org/resources
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Green Sports Alliance Webinars
Our webinar series provides members with
solutions, information, and actions they can
take to both improve their environmental
performance and save money.
Past topics include:
o
Finding Your MVPs: Building & Maintaining an
Internal Green Team
o
o
o
o
Sustainable Printing: Panel Discussion on
Paper, Ink & Going Digital
Water: Strategies around Efficiency,
Restoration & Drinking Water for
Venues & Events
o
LED Sports Lighting: Rapidly Growing
Applications, Innovations, & Opportunities
Going Abroad: Case Studies of Sports
Greening Successes in Europe
o
Green Cleaning Panel Discussion:
Ask the Experts
Beyond Bobbleheads: Seizing the Opportunity
to Engage Fans Around Sustainability
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Green Sports Alliance Workshops
o The Green Sports Alliance convenes regional
workshops with local sports teams, venues, leagues
and partners.
o Workshops feature expert presentations and facilitated
discussion to explore better practices in sports
greening, identify innovative solutions and foster
collaboration.
o For example, in 2014, the Alliance produced a
nationwide sustainable transportation workshop series
in conjunction with the Electric Drive Transportation
Association (EDTA).
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Green Sports Alliance Summit – June 29-July 1, Chicago, IL
o The annual Green Sports Alliance Summit is the world’s
largest and most influential gathering for the sports
community to unite around sustainability.
o The Summit convenes industry stakeholders around
better environmental practices and proven solutions
that help to advance the green sports movement.
o The Summit features 100 distinguished speakers across
keynote addresses, leadership plenaries, breakout
sessions, sports venue tours and networking events.
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The Impact
Offor
Our
Work
The Business
Case
Green
Sports
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Sports Greening Movement
All Major North American Professional Sports Leagues
Have Active, Growing Greening Programs
The Green Sports Alliance was Founded by NRDC
and Paul Allen’s Vulcan Inc.
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Sports Greening Movement
All Major North American Professional
Sports Events Are Greening Their Games
MLB Playoffs
NFL Super Bowl
NBA Playoffs
NHL Stanley Cup
MLS All-Star Game
US Open
MLB World Series
NFL Pro Bowl
NBA All-Star Game
NHL Winter Classic
MLS Championship Cup
MLB All-Star Game
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Go Green, Save Green
Cut energy use by 25 percent
= save $750,000 annually
Cut natural gas use by 66% and electricity use by 30%
= save $500,000 annually
Installed 178 waterless urinals
= save $28,000 annually & 7 million gallons of water
Cut trash pickups by 64 percent
= save $50,000 annually
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Go Green, Save Green
Arena-wide energy efficiency upgrades
= saved $1.6 million
Use drip irrigation and timers
= save $11,000 annually
More efficient plumbing fixtures
= save $6,000 annually
Energy efficiency upgrades
= saved $411,000
Improved waste diversion
= saved $260,000
Water efficiency upgrades
= saved $165,000
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The Sustainability Imperative at Colleges & Universities
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TheThe
Impact
OfPicture
Our Work
Bigger
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“Sports have an unparalleled impact on the everyday lives
of billions of people. Sports shape and stabilize social and
political identities around the globe…”
–A. Markovits and L. Rensmann, “Gaming the World”
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Reach & Influence of Sports
The Unparalleled Market Influence Of Sports
CHEMICALS
INDUSTRY
SOLID WASTE
INDUSTRY
Cleaning &
Maintenance
PAPER
INDUSTRY
Programs & Paper
Products
STEEL
INDUSTRY
Facilities &
Equipment
Global Sports
Industry
$1.35 TRILLION
U.S. Sports
Industry
$485 BILLION
Transportation &
Sponsors
ELECTRONICS
INDUSTRY
AUTOMOBILE
INDUSTRY
BEVERAGE
INDUSTRY
Concessions &
Food
AGRICULTURAL
INDUSTRY
PLASTICS
INDUSTRY
Apparel &
Souvenirs
TEXTILES
INDUSTRY
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Reach & Influence of Sports
The Unparalleled Cultural Influence of Sports in the U.S.
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Reach & Influence of Sports
The Unparalleled Visibility Influence Of North American Sports
Total North American Outreach Potential =
Over 6.5 Billion Season Views
5 billion total season
views & 1.8 billion Super
Bowl social media
impressions
700 million
total season views
& 400 million fans via
social media
728 million
total views for 2014
March Madness
tournament
355 million total season views
& 1 million people
visit the NHL website
everyday
400 million
total season views
& 30 million fans via
social media
80 million MLS season
views & 800 million
people watched
2014 World Cup
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Reach & Influence of Sports
Reaching Millions of Fans on Environmental Issues
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Why Green Our Games?
The Environmental Benefits Are Many…
Global
Warming
Food &
Agriculture
Wildlands
& Wildlife
Sports Greening promotes:
Waste &
Recycling
Reducing
Reusing
Recycling
Energy Efficiency
Water Conservation
Buying Recycled Products
Smart Transit
Healthy Food
Smart Growth &
Transportation
Health &
Environmental
Justice
Oceans &
Water
Energy &
Air
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“Sound practices that aim to protect our natural resources
make sense in every way… Sustainability is of high importance
to a large majority of baseball fans, club personnel and
owners. This majority, I’m happy to say, increases every year.”
– (Retired) MLB Commissioner Bud Selig
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Learn More & Join Us at:
www.greensportsalliance.org
@SportsAlliance
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…join the conversation at #GreenSports
David Muller
Membership Director, Green Sports Alliance
david@greensportsalliance.org