UC CalFresh Town Hall Meeting
Funded through a joint agreement among the U.S. Department of Agriculture/Food & Nutrition Services (USDA/FNS), the California Department of Social Services (CDSS) CalFresh Branch,
and the University of California Cooperative Extension (UCCE).
Town Hall Agenda
FFY 14 Programmatic Priorities
• UC CalFresh
• USDA
Review of the Call for Participation
•
•
•
•
Local Project Summary and Needs Assessment
Scope of Work
Budget
Attachments
o Targeting Plan
o SMART Objectives
o Equipment List
Questions and Answers
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Focus for UC CalFresh FFY 14
Quality of program vs. Quantity reached
Behavioral Outcomes/Evaluation Findings/Program
Improvement
% of Workshops vs. % of Series-Based Lessons
Level or work within the organization
• Working towards the outer spheres of the Socio-Ecological
Model (SEM)
• Integration of program and support from agencies
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USDA SNAP-Ed Guidance FFY 14
FNS encourages State SNAP-Ed programs
to focus on approximately four
behaviorally-focused, measurable
objectives each year---refine focus
Request plans to be written concisely to
describe activities---plan size reduction
Messaging---States may not use SNAP-Ed
funds to convey negative written, visual,
or verbal expressions about any specific
brand of food, beverage, or commodity
http://snap.nal.usda.gov/snap/Guidanc
e/FY2014SNAP-EdGuidance.pdf
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USDA SNAP-Ed Guidance FFY 14 (cont.)
Allowable costs include activities that educate participants and promote physical
activity.
•
Allowable purchases may include inexpensive physical activity equipment (stability balls, hand
weights, jump ropes, hula hoops, etc.) for use in ongoing physical activity linked to nutrition
education programs.
o Should include a nutrition education message that promotes healthy eating and link nutrition and
physical activity.
 Unallowable costs include, but are not limited to, costs incurred for:
•
•
•
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Health club, gym, or fitness class membership fees;
Large expenditure equipment (e.g., bicycles, treadmills, elliptical, weight sets, etc.)
Facilities (rental or modifications);
And instructors for continuing exercise classes
Gardens
•
•
Allowable---purchase of seeds, plants, and small gardening tools and supplies, such as
fertilizer and potting soil, to assist in developing school and community gardening projects
Staff salaries to establish and maintain community gardens, i.e., in low-income housing
projects, schools, etc. may be allowable but should be submitted to FNS for prior approval
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FFY 14 USDA Priorities
Expanded focus on preventing obesity through
comprehensive approaches (individual, group, community,
and appropriate policy)
Projects may be coordinated with other public or privately
funded health promotion or nutrition improvement strategies
• Such as:
o Coordinating with other State-administered Federal
programs
o State and Federal nutrition education and obesity
prevention strategies
o Coordination efforts should be described in the SNAPEd Plans
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Writing the SNAP-Ed Plan
Do’s:
Don’ts:
Consider state and local
obesity/overweight measures
in state needs assessment

Summarize the
national/state burden of
obesity
Focus on actionable data (i.e.,
what can UC CalFresh impact)

Limit your State objectives to
process measures
Select behaviorally-focused
objectives

Have local project evaluations
that are not tied to the
overall state objectives
• Individual, community, or
policy level (SOW)
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Writing the SNAP-Ed Plan (cont.)
Do’s:
Don’ts:
Focus on nutrition education
and obesity prevention

Limit the scope of activities to
individual level interventions
Use multi-level interventions
that are evidence-based and
cost-effective (SEM)

Try to implement SNAP-Ed
without any partners
Leverage outside funding
sources and partnerships
Point out what is newdifferent in FFY 2014
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Review of the Call for Participation
Important Dates
May 21, 2013
•
First drafts due to the UC CalFresh
State Office and BOC-Kearney:
 FFY 2014 Local Project Summary
and Needs Assessment
 FFY 2014 Budget Workbook
June 14, 2013
•
•
•
Final drafts due to the UC CalFresh
State Office
FFY 2014 County/Program
Participation Agreement
Scope of Work for UC CalFresh
Nutrition Education Programs
http://www.uccalfresh.com/administrative/ffy14call-for-participation
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FFY 14 Call for
Participation
1) Local Project Summary & Needs
Assessment
2) Scope of Work for UC CalFresh
Nutrition Education Programs
3) Budget Workbook
4) Targeting Plan
5) SMART Objectives
6) Equipment List
7) County Participation Agreement
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RESPOND
TOtoSURVEY
Requests
Order: BY
https://ucanr.edu/survey/survey.cfm?surveynumber=10650
5:00 PM on FRIDAY, MAY 10, 2013
2014 Healthy & Homemade Meals
Calendar from Iowa State University
Extension and Outreach
"Flavors of My Kitchen” Cookbooks from
the Network for a Healthy California
http://cdph.ca.gov/programs/CPNS/Pages/default.aspx
http://www.extension.iastate.edu/families/sit
es/www.extension.iastate.edu/files/families/n
utrition/calendar/2014Promo.pdf
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Questions?
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