CORE VALUES from 15 different successful companies The best way to stand out from the crowd of similar companies in your industry is to developing strong core values. True core values impact your company culture, brand, and business strategies — making your business unique. Here are 100 core values of 15 high-performance companies–across various industries– that aim to deliver more than profit with a values-based business approach: Zappos 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10. Be Humble Toms Shoes 11. Give Sustainably. Give Responsibly. 12. Giving Partnerships 13. Identify Communities That Need Shoes 14. Give Shoes That Fit 15. Help Our Shoes Have a Bigger Impact 16. Give Children Shoes As They Grow 17. Welcome Feedback and Help Us Improve Whole Foods 18. Selling the highest quality natural and organic products available 19. Satisfying and delighting our customers 20. Supporting team member excellence and happiness 21. Creating wealth through profits and growth 22. Caring about our communities and our environment 23. Creating ongoing win-win partnerships with our suppliers 24. Promoting the health of our stakeholders through healthy eating education Accenture 25. Stewardship 26. The Best People 27. Client Value Creation 28. One Global Network 29. Respect for the Individual 30. Integrity Teach For America 31. Transformational Change 32. Leadership 33. Team 34. Diversity 35. Respect and Humility Rackspace 36. Fanatical Support in all we do. 37. Results first, substance over flash. 38. Committed to Greatness 39. Full Disclosure and Transparency 40. Passion for our Work 41. Treat fellow Rackers like Friends and Family AWeber 42. Foster Respect and Cooperation. 43. Listen to What People Say About Us. Invite Feedback. 44. Learn. Educate. Innovate. 45. Don’t Take Ourselves Too Seriously; Have Fun. 46. Create Remarkable Experiences. Barnes & Noble Booksellers 47. Customer Service 48. Quality 49. Empathy 50. Respect 51. Integrity 52. Responsibility 53. Teamwork Google 54. Focus on the user and all else will follow. 55. It’s best to do one thing really, really well. 56. Fast is better than slow. 57. Democracy on the web works. 58. You don’t need to be at your desk to need an answer. 59. You can make money without doing evil. 60. There’s always more information out there. 61. The need for information crosses all borders. 62. You can be serious without a suit. 63. Great just isn’t good enough. American Express 64. Customer Commitment 65. Quality 66. Integrity 67. Teamwork 68. Respect for People 69. Good Citizenship 70. A Will to Win 71. Personal Accountability Four Seasons Hotels & Resorts 72. Supporting Sustainability 73. Building Communities 74. Advancing Cancer Research CarMax 75. Customer focus 76. Respect 77. Teamwork 78. Communication 79. Diversity 80. Associate development 81. Fun 82. Quality 83. Pride 84. Continuous improvement Salesforce.com 85. People: Help employees find meaningful ways to volunteer and get engaged in their local communities. 86. Technology: Donate and discount products to help nonprofits increase their effectiveness. 87. Resources: Make grants with a focus on: employee inspired giving including team volunteering activities and matching gifts. Boston Consulting Group 88. Integrity 89. Respect for the Individual 90. Diversity 91. Clients Come First 92. The Strategic Perspective 93. Value Delivered 94. Partnership 95. Expanding the Art of the Possible 96. Social Impact Quicken Loans 97. Always raising our level of awareness. 98. The inches we need are everywhere around us. 99. Responding with a sense of urgency is the ante to play. 100. Every Client. Every Time. No Exceptions. No Excuses. 101. Read more of their core values here.