Job Profile
Job title
Business Executive
Responsible to
Business Manager
Responsible for
None
Job purpose
To develop high quality learning and development
activities to meet the needs of practitioners, lines
managers, supervisors and related staff. To
enhance the professional image of the CIPD and
contribute to the achievements of CIPD Enterprises’
commercial objectives.
Key accountabilities
1
To work with the Business Manager to manage a portfolio of events, including
future related Certificate programmes, to ensure overall objectives are met.
2
To develop new events, ensuring that these continue to meet the required
syllabus/educational criteria and professional and administrative standards
required.
3
To quality control of short courses and future certificate programmes, in terms
of content, presentation and administration that meet both internal quality
standards and external awarding body criteria.
4
To work with the Business Manager in collation of portfolio profit and loss
spreadsheets and forecasting of future portfolio income.
5
To monitor the financial performance of events including weekly bookings and
agreed performance parameters and, with the Business Manager, take the
action required to ensure financial targets are met, whilst ensuring quality
standards are maintained.
6
To run inductions for all new tutors, ensuring tutors are provided with relevant
information to assist them in tutoring on CIPD events including background
information on the CIPD, house style guidelines, deadlines for course
materials, delegate profiles, customer expectations etc.
7
In conjunction with the Business Manager, to ensure our existing programmes
remain leading edge by keeping up-to-date with the latest practice in the field.
8
In conjunction with course tutors, to prepare and update course materials and
content for the VLE, ensuring it meets our own quality standards and present
materials in an informative, clear and professional way.
Job profile – Business Executive
July 2011
9
To monitor our competitors, to ensure our portfolio is effectively differentiated
in the marketplace.
10
To undertake project work as required by the Business Manager, to ensure our
portfolio of events remain market leaders.
11
To develop good relationships with tutors, operations team, commercial sales
team and delegates and provide high levels of customer service.
12
To assist in writing brochure copy for promotional materials, liaising with tutors
as required, according to agreed deadlines.
13
To manage and fulfil trainer requests from the commercial sales team to
agreed SLAs, acting as a central point of contact for the team and working with
portfolio Business Managers to fulfil requests.
13
Nature and scope
The job holder will work with the Business Manager on a range of portfolio of events
within CIPD Training and Certificate programmes.
The role involves assisting in the design and development of new courses and,
potentially, certificate programmes to meet the needs of our target audience and to
maximise commercial opportunities for CIPD Enterprises.
The jobholder will assist in developing, preparing and sourcing course materials and
content for the VLE.
All courses and future Certificate programmes need to meet agreed Quality
Standards, including internal standards and external Assurance Standards as
required. The jobholder is expected to assist in quality controlling short courses and
certificate programmes, in terms of content, presentation and administration, to
ensure the commercial activities enhance the professional image of the Institute.
The jobholder is expected to develop effective relationships with course tutors, online
tutors and personal tutors, to promote the CIPD and CIPD brand.
The jobholder is also expected to keep abreast of competitor activities, and to work
closely with the Business Manager to identify new competitors and possible threats
to our portfolio.
The jobholder is required to deal with more complex enquiries, including provision of
advice to prospective event participants on the most appropriate training
programmes.
The jobholder will work with the Business Manager to ensure all courses run cost
effectively and the portfolio in general comes in on budget.
The jobholder will have overall responsibility for commercial tutor requests from the
commercial sales team. Requests must be responded to according to agreed SLAs
and the job holder should work with Business Managers, when appropriate, to fulfil
requests.
Job profile – Business Executive
July 2011
Contacts
Internal
Research and Policy
Marketing and Customer Service
Communications
Finance
Library
Printing
Publishing
Commercial Sales Team
Conferences
IT
External
Clients
Delegates
Tutors and Personal tutors
Speakers
Strategic partners
Dimensions, ie job facts and figures
Financial
n/a
Staff
n/a
Other
n/a
Knowledge, qualifications and experience
The jobholder should be of Graduate calibre and hold or be working towards, a
management or professional qualification. Previous experience in working in a
training environment is essential. Good commercial awareness is essential.
The ability to prepare feasibility studies is an advantage.
Experience in course design and development is preferred.
The jobholder is expected to keep-up-to-date with developments in the field of
learning, training and development.
Good organisational skills are essential and the ability to work to tight deadlines
under pressures.
Excellent interpersonal and presentation skills are essentials, together with good
customer service skills. The jobholder must be computer literate.
The job holder is required to demonstrate appropriate levels of competence and
behaviours against CIPD’s six core competencies. These are business awareness,
building relationships, continuous improvement and innovation, customer focus,
problem solving and decision taking and results-oriented. Full details of these
competencies will be provided at induction.
Job profile – Business Executive
July 2011
Signatures
Job holder
Date
Manager
Date
Last updated
Date July 2011
Job profile – Business Executive
July 2011