Aim: How has the diffusion of popular culture impacted folk and local cultural patterns? Do Now: How has technology affected distance decay? Think of a specific example. HOW IS POPULAR CULTURE DIFFUSED Time-space compression Described by geographer David Harvey Explains how quickly innovations diffuse Depends on how interlinked places are through transportation and communication technologies Distance from the hearth no longer really matters I.e., distance decay Especially affects popular culture Hearths of Pop Culture May develop organically College towns as hearths of “indie” music May be created on purpose Who is responsible for “manufacturing” pop culture? Corporations “Opinion leaders” Video: Generation Like DIFFUSION OF TECHNOLOGY Which of these three forms of technology do you use most frequently? How frequent is your use – hourly, daily, weekly? The main obstacle to accessing popular culture is lack of access to electronic media TV is the most important electronic media format to popular culture Two reasons: 1. Watching TV is most popular leisure activity in the world 2. TV is most important mechanism for rapidly diffusing popular culture around the world Television and Culture Saudi TV program Russian TV program Haitian TV program Do you think these TV programs represent cultural convergence or cultural divergence? Provide evidence from each clip to support your answers. Internet users as % of population, 2012 “Internet Census of 2012” Internet and Wireless Communication Diffusing in a pattern similar to television But FASTER It took radio broadcasters 38 years to reach an audience of 50 million It took television producers 13 years It took the Internet 4 years Access to technology is not globally balanced More developed = more access UN Millenium Development Goals targeted this disparity of access Target 8.F: In cooperation with the private sector, make available the benefits of new technologies, especially information and communications Access to Popular Culture Television in Bhutan Wiring the Amazon What do local cultures have to gain by access to popular culture through electronic media like TV and internet? What do local culture lose when they gain access to popular culture in this way? Give specific examples!