Courtney Blondin
Liz Kubik
Josh Limp
Ajay Rao
Our Hypothesis & Research Question
Dependant Variable:
What general feelings
do students have
about U.I.C?
Students Overall
Happiness with UIC
Experience
How can U.I.C
improve what it
offers to benefit
students?
How do students feel
about their overall
U.I.C experience?
The League of Extraordinary Marketers
Primary Research
Question
How happy are
UIC Students?
How satisfied are
students with the
U.I.C community?
How satisfied are
students with U.I.C
academic services?
How happy are
students with the
U.I.C social setting?
Our Research Methodology
After formulating the research questions
and hypotheses, we did the following:
Created a survey on
Qualtrics
Pretested survey
with a small test
group
The League of Extraordinary Marketers
Distributed survey
to UIC students via
Blackboard, email
and Facebook
Gathered and
reviewed (62*)
results. Evaluated
using SPSS and
Excel
* 64 total surveys were returned. Data from 62
responses were used.
Our Descriptives
The League of Extraordinary Marketers
Our Chi-Square Analyses
Class Standing * Gender Crosstabulation
Chi-Square Tests
Gender
Male
Class Standing
Freshman
Count
Expected Count
Sophomore
Junior
Senior
Total
Female
2
Asymp. Sig. (2-
Total
5
Value
7
Pearson Chi-Square
sided)
df
.248a
3
.969
2.6
4.4
7.0
3
5
8
Likelihood Ratio
.257
3
.968
Expected Count
3.0
5.0
8.0
Linear-by-Linear
.139
1
.709
Count
10
16
26
Association
Expected Count
9.6
16.4
26.0
8
13
21
Expected Count
7.8
13.2
21.0
Count
23
39
62
23.0
39.0
62.0
Count
Count
Expected Count
Many upperclassman and
females in the sample
N of Valid Cases
62
Relationship implies not having
randomness in the sample
Results: No relationship present
QUESTION:
Is there a relationship between
class standing and gender?
The League of Extraordinary Marketers
Accept H0
Our Correlations
I have made
important
relationships
at U.I.C
I feel a part
of U.I.C
I enjoy the
UIC
campus
• Pearson Correlation: .761
• Significant at .001 level
• Pearson Correlation: .528
• Significant at .001 level
I like going
to school
in the City
of Chicago
I enjoy the
UIC
Campus
• Pearson Correlation: .464
• Significant at .001 level
The League of Extraordinary Marketers
Social
Scene
Happiness
Most
correlations are
between
independent
variables are
significant
Our T-Tests
Several factors go
into making a
student happy at a
university
Measure happiness
with Likert Scale
Questions
We hypothesized
positive correlations
between variables
and happiness
Does class
standing affect
happiness?
H0: µ1=µ2
Ha: µ1≠µ2
Our sig. value
shows that we
cannot reject H0
The League of Extraordinary Marketers
and their means
are not different
enough to be
considered
significant
Our Regression Analysis
We believe U.I.C
happiness is a function of
the following 10
variables:
Regression:
70.8% of variation in
dependant variable is
explained by the
independent variables
ANOVA:
Value of .000 indicates
that there is a significant
linear relationship
between dependant and
independent variable at
the 99% confidence level
The League of Extraordinary Marketers
• Social scene happiness
• I enjoy the UIC campus
• I feel a part of UIC
• I like going to school in the city of Chicago
• “Richness” of major courses
• Professors are likeable people
• Made important relationships at UIC
• I find professors are likeable people
• UIC has a good reputation
• UIC technology helps me learn
No VIF values over 10,
so no co-linearity,
therefore no variables
were removed
Backwards regression
shows variables found
in original regression
are most impactful
Recommendations from Respondents
“Having more study
areas and
accommodating them
with computers”
“Better
communication
between faculty,
staff, students”
“…Cut down on
bureaucracy.”
“Renovate buildings
on campus”
The League of Extraordinary Marketers
Actual responses to an
optional, open ended,
question in our survey
“Dorms that are more
affordable. More
student housing.
Larger University
Village for students.”
“Better advising”
“U.I.C needs to
engage students
better…Spark in the
Park was
fantastic…more like
that.”
Our Recommendations
Review
Evaluation
Implementation
Repetition
• We would like to suggest that U.I.C follow a model for
gathering student thoughts and feelings as we have in this
pilot study
• Further, we would like to suggest that U.I.C take results into
account and treat them with respect and importance
• If findings are consistent and significant, we would like U.I.C to
implement changes reflective of survey results
• Studies of this nature should by no means be one-time.
Ideally, we suggest that U.I.C ask students to participate in an
annual survey review of the university and their experience
The League of Extraordinary Marketers
Any Questions?
What do you think of
our findings?
What makes you
happy to attend
U.I.C? What would
make you happier?
Additional thoughts
or feedback?
The League of Extraordinary Marketers