XYZ Pty Ltd
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Global nightlife magazine & guide, originally from Australia
Presented via Mobile App, Website, Print Media
Features, from 20 cities around the world, and tie-ups with:
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Clubs
Pubs & Bars
Live gigs
Artists, Bands & DJs
Concerts
Also manages:
Events
› Advertising and campaigning
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Go-to nightlife guide in Sydney, Melbourne, Adelaide
More cities and venues being added frequently
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Australia
› Adelaide
› Brisbane/Gold Coast
› Melbourne
› Sydney
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Singapore
› Singapore
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Spain
› Barcelona
› Ibiza
› Madrid
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Thailand
› Bangkok
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United Arab Emirates
› Dubai
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United States of America
› Las Vegas
› New York
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United Kingdom
› London
China
› Hong Kong
France
› Paris
India
› Bengaluru
› Delhi/NCR
› Goa
› Mumbai
Indonesia
› Bali
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Currently valued at AUD 10 million
4500+ user hits daily on the website
2000+ print magazine readership monthly
50/50% - rates of new and returning users
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For the launch in India:
4 events in August 2015, in Delhi/NCR, multiple, highly popular venues
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Users with disposable income
Young party goers
Socially active
Like to drink and have a good time
Collaboration with renowned bands
› Also featuring renowned DJs before & after the main act
› Professionally managed by Tipsy Koala
› Expect an audience of 2000+ by:
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 Leveraging mobile app + print media reach
 Leveraging popularity of the bands
 Leveraging popularity of the venues
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Event outcomes:
Superior audience/user engagement
› Showcase & coverage in leading national and local media
› Massive jump in number of users
› Strong footing for sponsors and partners
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Onsite
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Signage:
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Activities:
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Expo booth
Product sampling
One-to-one marketing
Online
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Sponsor’s logo on:
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Audio visual display
Flex boards
Posters
Broadcast advertisements
The mobile app
Tipsy Koala website
Facebook page and Twitter handle
With links to sponsor’s website
Presence on venue/property’s website/FB page
Print:
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Acknowledgement as a Partner Sponsor on media release
Dedicated page (color) in the magazine
Dedicated spot in the event flyers and posters
Advertising in every marketing material
Website - On the main page
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Impression Area
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On the main city page
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Right below Tipsy Koala
branding (Rs. 7 lacs/month)
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Above ‘What’s on’ banner
(Rs. 7 lacs/month)
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Right next to featured clubs
(left/right) (Rs. 5 lacs/month)
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Between featured clubs (Rs.
3-5 lacs/month)
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Ad Properties
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Custom sizes
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Horizontal/Vertical orientation
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Variable pricing (depending
on size)
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Content
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Logos
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Flash animation
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GIF animation
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Big static images
Website - In the what’s on section
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Impression Area
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What’s on section for a
city
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Right below header (Rs.
5-6 lacs/month)
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Between featured clubs
(Rs. 4 lacs/month)
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Next to featured clubs
(left/right) (Rs. 4
lacs/month)
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Ad Properties
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Custom sizes
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Horizontal/Vertical
orientation
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Variable pricing
(depending on size)
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Content
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Logos
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Flash animation
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GIF animation
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Big static images
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On the magazine
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Front page
› Only logo and Brand Name(Rs. 15,000/month)
Featured page
› Logo and advert (Rs. 10,000/month)
Page 3
› Logo and advert (Rs. 5000/month)
Inner pages
› Custom sized photographs/adverts (Rs. 3000/month)
Inside cover of the back page
› Full scale advert (Rs. 4000/month)
Back page
› Full scale advert (Rs. 7000/month)
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Advertising reach:
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Of over 100,000 impressions/users directly via website, flyers
2000+ magazine readers in Delhi (reach elevation per sponsor request)
5000+ email distribution of the e-magazine
25000+ pops social reach (performers/venues/website/facebook/twitter/youtube)
All over Delhi via post event media coverage
Major global visibility via the Website and Smartphone App
Customized Push notifications to Tipsy Koala users
Targeted social media promotions at any city per sponsor’s choice
(advertising flexibility)
Maximum exposure/visibility at premier events
Opportunity to build and reinforce strategic relationships with potential
promoters(DJs, Bands, Clubs etc.)
Reinforcement of the brand, creation of brand awareness
Showcasing of brand value and product uniqueness
Direct engagement with potential consumers
Complimentary:
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All Tipsy Koala event passes(up to 5)
Attendance at all media briefing sessions
Meet and greet with the performers
Post event dinners
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Vibhuti Dixit (IT Project Manager | 10+ years experience | Adelaide, Australia)
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Shobhit Dixit (Business Analyst | 8+ years experience | London, United Kingdom)
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Experience in Key Account Management, Service Delivery, Strategic IT initiatives, with multiple industry verticals
Holds master degree in Business Management from Australia and a bachelor’s in Computer Science
Worked with Dell Inc; American Express, HCL, Computer Sciences Corporation, Orange Business Services
LinkedIn profile: Ranjit Iyer
Abhishek Ghai (Lead Consultant | 8+ years experience | United Kingdom & India)
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Lead designer for Tipsy Koala Platforms
Holds master degree of Design from Adelaide University
With a deep understanding of the technological opportunities available to companies and organizations
Profile: PixelForce - Adelaide Web Design, App Development Studio
Ranjit Iyer (Country Head of Public Cloud | 11+ years experience | Asia Pacific & Europe)
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Experience in MIS, Business strategy, operational analysis
Managing Banking and Insurance Institutions
Holds master degree in Business management from Amity University along with various industry certifications
LinkedIn profile: Shobhit Dixit
Hinney Lo (Managing Director | Pixel Force Systems | Adelaide, Australia)
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Experience in IT Infrastructure management, Managing Banking and Financial Institutions
Holds various recognitions from industry vendors and a bachelor degree in commerce (Kanpur)
Worked with Dell Inc; Royal Bank of Scotland, Data Action Pty Ltd.
LinkedIn profile: Vibhuti Dixit
Experience in Finance Transformation, Accounting, Business Modeling, Risk Management, Sales & Marketing
Diverse industries such as Insurance and Financial Services
Holds Bachelor degree in Accounting, Finance and Business Management
LinkedIn profile: Abhishek Ghai
Brijesh Singh (Lead Business Analyst| 13+ years experience | United Kingdom)
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Experience in Business & Enterprise Analysis, Business and Enterprise Architecture & Transformation
Holds master Degree in Engineering Physics from Indian Institute of Technology, Bombay
Worked with Zurich Insurance, AIG, Lloyds Banking, Centrica, Tech Mahindra, IDC, CMC Markets, Homeserve, Gala Coral
LinkedIn profile: Brijesh Singh
XYZ Pty Ltd