1.Company status
Company overview
Company history
Company philosophy
Organization chart
Company overview
Name
Innovation TIMU Co. Ltd.
Domain
www.timu.co.kr
CEO
Kwang-jae, Lee
Established
Capital
2/4 quarter
net revenue
Brand
Address
July 21st 2008
50,000,000 won
1,600,000,000 won
TIMU,G-Skill,Geil,Corsair
7th floor Shinwon Building 210-1 Hangang 2 road Yongsan-gu Seoul
Company history
2008.07 Established ㈜퀄튼 코리아
2010
2008
2010.03 Changed name to Innovation TIMU Co. Ltd.
2010.03 Official distributor contract with G.Skill, Corsair, Geil
2010.03 Signed official retail distributor contract with Computer Plaza, Garnet C&I, Atoz
2010.04 Official partnership with the biggest Korean community sites including Nowpug, Playwares, Playforum
2010.04 Danawa standard PC registered(G.Skill)
2010.04 OEM supplier of Samsung Digital Plaza flash department
2010.04 Signed OEM supplier contract for AUTO7 navigation flash storage device
2010.04 Signed OEM supplier contract for Navi114 navigation flash storage device
2010.04 Supply external readers for Home Plus and Hi-Mart
2010.04 Signed OEM supplier contract for Korea Olympus reader(20,000 Swing Combos)
2010.04 Opened Changsun Kim high performance G.Skill cyber cafe
2010.05 Sponsor contract with GOMTV Star2gether online league
2010.05 Official distribution contract with Ohmypc and I-club for high performance finished G.Skill and Geil
products
2010.05 Signed OEM supplier contract for ICODA internal reader
2010.06 Signed distribution contract with Popcorn PC, Assa.dom, Compara for high performance finished
G.Skill and Geil products
Company philosophy
Catch phrase
“ The question is not creating new items, but reinventing the existing items”
Company philosophy
1.Find blue ocean in red ocean
2.Seize the premium market
3.Small idea lead the market
4.Work SMART-only organic organization can survive
Organization chart
CEO
Shareholders
meeting
Strategic sales dept.
Purchasing dept.
•Domestic/foreignsales
•Strategy/plan
•International trade
•Advertisement
•Domestic material
marketing
sourcing
Customer service dept.
•A/S support team
•CRM
Management dept.
Product management dept.
•General
•Logistics
administration
•Material
team
management
2. VISION and Competency
VISION
MISSION
Competency of Innovation TIMU
VISION
2nd step (2011)
Company creating new
market
Combine game industry and
O.C memory
(Contents creation, star
marketing)
Luxury cyber café market
(satisfaction through better
hardware)
Total premium hardware
company
Premium finished PC
(Top 1% ,brand name)
Create management system
(After service )
Launch premium brand
Develop idea product that
applies to it life
(Data Recovery reader and
health reader)
Create design center
World famous TIMU
Fortify brand product
Create international sales
department
MISSION
1
Foster multi talents for strategic planned sales
2
Lead consumer trend change
3
Partnership with game industry
4
Develop idea products
5
Introduce premium market
Competency of Innovation TIMU
1
2
Create organic line in domestic and international
market
Special talents for foreign sourcing and export
3
Domestic retail market including discount store,
volume retailers, stationery retailers, shopping
malls, online shopping mall, open market
4
Creative mind that will foster new items (Data
recovery support reader, health reader)
3. Business area
Business overview
PREMIUM PC part business
Brand business
Business marketing competency
Partner network
Business overview
OEM
business
Brand business
Develop new
product
OEM product
Design center
Idea product
Expand
category
Cyber
café
business
Premium parts
business
Lead cyber café trend
Differentiate from other cafe
Cyber café franchise
management system
Launch high performance
themed cyber cafe
Integrate with gamers
Game
industry
PREMIUM PC parts business
1.Premium product distribution business
1) Exclusive supply of world famous overclock brands ( GSKILL,GEIL,CORSAIR )
2) Aim high performance product in categories such as memory, cooler, case, PSU, USB
that are easy to approach for stable market and sales in a difficult market
2. Create contents by integrating gaming culture
1) Create contents to popularize by combining the existing premium market of the game
industry, the rising market of Korea and the biggest interest of the IT generation, with
premium pc parts such as overclock RAM
2) Create brand image, induce consumer sentiment, surrogate, and performance experience
contents through game clans and gamers that are close to consumers.
3) Create distribute contents as a basic PC components of 30 domestic online games
that will be viewed by 20 million members (including AVA, AION, Sudden Attack)
4) Build a formula stating online games need premium memory
PREMIUM PC Parts business
3. Core of IT market, into Cyber café
1) Successfully bring out customer satisfaction and owner satisfaction by eliminating the limit of
upsizing with high performance premium cyber café concept.
2) Concept of premium cyber café owned by famous gamers ”1st store Changsun Kim Cyber café”
3) Popularize premium cyber café by jointly operating with Sante Cyber Café
4. Provide premium service for premium product
1) Life time warranty and warranty period from minimum 3 years to 10 years to provide security
of the product purchase
2) Warranty rental service to eliminate customer difficulties
3) 1-to-1 exchange service for customer’s time
4) One stop checking service for warranty condition
5. Premium finished PC business
1) PC created with the best parts of TIMU
2) PC that can be used for 3 years without upgrading with the best performance and
management
PREMIUM PC parts business
Create various contents with accurate and reliable information
Gamer premium
cyber cafe
New cyber café
identity that
guarantees profit
Premium
service
Customer satisfaction with
leading services such as
long term warranty, 1-to-1
rental/exchange service
Portal information
contents
Change superiority and
recognition of products
through customized
information on portal site
Direct/indirect
sponsor of game
competition
Surrogate, performance
experience, induce
familiarity, natural branding
and increase purchasing
power
High performance brand
G.skill,Corsair,Geil
Cyber cafe owner
•Purchase product with
warranty
•Secure competitiveness
•Secure capital liquidity
with less upgrades
Normal consumer
•Purchase product with
warranty
•Reliable products
recommended by portal
sites
Gamer
•Same specifications as
pro gamers
•Faster game loading
Professional user
•Reduce loading time for
larger files
•Stable and fast pc
PREMIUM PC parts business
G.SKILL
G.SKILL would like to provide superior memory products and
satisfactory services with the goal of supporting customers
by adding more value and adjusting to increasing customer
demand. With that mind set, G.SKILL will promise a great co
mpetitive edge on both of them in the memory market seg
ment.
G.SKILL considers the product quality as the foremost task and apply strict and through test and quality management
procedure on all products. Tests all products by soliciting a certified IC inspection agency, and through two 100% hand
tests in the factory and the office, G.SKILL promises the best product yield and quality.
G.SKILL strive its best to achieve the best quality from the initial design, manufacturing of solder paste printing, surface
mounting, online visual inspection, system compatibility inspection, packaging, to the final step of safe and reliable produc
delivery to customers.
G.SKILL has the ability to adapt fluctuating market and provide customer satisfaction through perfect application of
flexible work procedure.
G.SKILL is one of companies that manufacture the most diverse memory products and will continuously research storage
devices with the cutting edge technology.
Highly skilled talents of the R&D team, technical support team, sales team, and marketing team are what make the
customers who consider the cutting edge technology as the most important aspect choose G.SKILL.
PREMIUM PC parts business
PREMIUM PC parts business
Corsair
A leading designer and manufacturer of high speed module since 1994. Our goal is to support special
equipments such as high performance workstations and special servers and to satisfy needs of high
performance gamers.
For the last few years in focus of this core objective, Corsair has gained trust from other computer
manufacturers through our professionalism, technical leadership, unbelievable quality and reliability
as the leader of memory and high speed module manufacturers
In the field of high-density memory solution, Corsair has always been considered as the best supplier
by Intel, Tyan and SuperMicro server platforms. Also, we have been maintaining a close relationship
with other large server platform manufacturers, and our feature memory, Dominator, is a high
performance memory designed to satisfy the special requirements from the enthusiast community.
Through the dual-path heat exchange technology, Dominator memory has achieved the maximum
performance with the minimum heat and improved stability and reliability. Domintor has recorded the
world best performance and received many awards.
Corsair expanded into providing other products such as Nautilus, liquid cooling unit, and HX Series,
power suppliers. At the same time, we are proposing special flash memory products such as Voyager
series and Survivor series. Corsair is also recognized as the leader in the USB drive product market.
PREMIUM PC parts business
PREMIUM PC parts business
Geil
GeIL will be plant “Powered by GeIL” into people’s
mind, grow into a top 100 brand of Asia, and become
a company with the best product.
GeIL(Golden Emperor Int’l Ltd.) is an international IT(memory module & CE) manufacturer and is focusing on designing
the most innovative products for the customers of various international markets.
Our culture is based on the long term purpose of customer satisfaction. GeIL is focusing on production of latest
products that are proud of the lowest return rate in order to provide the best quality, function, and reliability to all
GeIL customers.
Established in 1993, GeIL instantly grew into the most professional memory module manufacturer of the industry.
Since this time, GeIL focused on designing and manufacturing memory modules, currently GeIL employs more than 200
workers to manufacturer various modules and distributes more than 50 countries. The head quarter of GeIL is located
at Taipei, the heart of the computer technology industry and has branches in Hong Kong, China, and the U.S.
The diverse product line of our company includes consumer electronics product. In order to manufacture various
products with highest qualities, GeIL has introduced a strict general quality standard. The introduction of EVO II
IC/Module tester has increased the expectation of the IC/Memory selection process for DRAM manufacturers, and
this is only the beginning.
PREMIUM PC parts business
Value plus series
Ultra plus series
Evo two series
Brand/OEM business
1.Create PC/digital device brand
2.Product from combination of device, idea, and sensitivity of TIMU- provide solution
and function vital for everyday life
1)
2)
3)
4)
Data recovery solution reader–includes precious data protector solution
Health management reader-daily health management solution
Reader with bluetooth-popularization of smartphones(PC<->PHONE)
Navigation exclusive reader-faster navigation update(30 minutes->complete within 15 minutes)
3. Foundation of TIMU brand
4.Partnership with large brands-secure market expandability, propose marketing point
5.Product + celebrity contents – stimulate consumer sentiment and rapidly establish as
a familiar brand to create profit. Provide celebrity picture album, signed goods,
bromide photograph contents
Brand/OEM business
• 4 Extreme series
• 6 Value series
•Foundation of branding
Introduce first chip-install
product in Korea
•Correct problems of the existing
reader market(lower priced chip, 3
months use)
•Various line up design to satisfy
customers
• Olympus OEM supply
• Sold in Canon store
• Sold in Hi-Mart,
Samsung Plaza, Home
Plus
• Provide consumer relief- Data
recovery solution reader
• Consumer health- health reader
• Reduce time consumptionnavigation exclusive reader
• Create new market
corresponding to
various technologies
• Manufacturer OEM,
retail sales
• Continue with OEM
supply to large brands
with stable quality and
design
• Grow out from the
existing readers.
Create a market
exclusive for TIMU
Brand/OEM business
TIMU combo multi reader + USB hub
TIMU extreme UDMA 63IN1 card reader
TIMU extreme pocket 5IN1 card reader
TIMU cube 63IN1 multi card reader
TIMU MicroSD reader Horus
Business marketing competency
Popular
대중적
Professional
community
• Danawa
• Benchclub
• It Maeil
• Playwares
• Nowpug
• Playforum
• Media
• Power blogger
- MBC game heroes
- GOM TV
- Ongame.net
- Create contents
through gamers
- Reliable review
from power bloggers
Create contents
Business marketing competency
PREMIUM MARKET
EXPERT CONSUMER
Professi
onalism
Hardware contents
customized for different
games
Provide special premium
information
Hardware and game
Information sharing
INTEREST
CONSUMER
Consumers interested
Hardware contents customized
for different games
GENERAL MARKET
Provide product information in
Portal NAVER
Reliability
All computer users
Partner network
제휴파트너
네트웍
Professional
community
1) Nowpug community
2)Playwares
Premium PC parts community
Related hardware
1) Cpu - intel
2) Main board – ASUS, MSI
3) VGA – Emtech, Rextech
4) Case - GMC
3) PlayForum
Number 1 game community in Korea
Partner network
제휴파트너
네트웍
Professional
information and media
1) Danawa – IT price comparison site for Korea, contents creation
2) Bench Club – Manage 200 related blogs, exclusive information for shopping
3) it Maeil – Networked with Naver and other prominent game companies
4) PC Love – Number 1 IT related magazine in Korea
5) GQ – Magazine leading the premium market of Korea
IlovePC Bang
Ongamenet
Microsoftware
Maeil Kyungje
Brain Box
Betanews
Aving
MBC Game
GOM TV
AcroFan
Computer times
ebuzz
Gametoon
NEXT BUSINESS
Premium G-Max ready-to-go
PC business
Cultural contents
combined
market
TIMU Brand foreign
export
Premium game accessory
total brand business
Major clients
주요매출거래처
1.
Mall-Garnet, ATOZ, Computer plaza
2.
Assembly professionals – OhmyPC, Compara, Iclub
3.
Yongsan mall – Compuznoe, ICODA, Iclub, JoyGen, PCforAll, etc
4.
Large mart – Samsung Digital Plaza, Hi-Mart, HomePlus, E-mart
5.
Stationery stores – Alpha stationery, Dream depot, Supplies, Linko,
Young Poong Bookstore, Kyobo Bookstore
6.
Internet shopping malls – CJmall,lotte.com,Akmall,GSeshop
7.
Internet auctions – G-market,Auction,11st,Interpark