Referencing and Industry Report Outline Slides

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APA Referencing Exercise:
Learning Objectives
1.
2.
3.
4.
Be able to paraphrase and reference
correctly.
Be able to quote and reference correctly.
Use references from the web correctly.
Make a correct reference list.
The Original Text
Second, nonprofits have learned
significantly more about the value and
techniques of marketing through cause
marketing partnerships between for-profit
firms and nonprofit organizations. These
alliance have come about as a result of
the new approach of corporations to
social involvement that makes such
ventures part of their core business
strategies.
The Publication Reference APA
style
Andreasen, A. R., Godstein, R. C. & Wilson,
J. W. (2005). Transferring “marketing
knowledge” to the nonprofit sector.
California Management Review, 47 (4),
46-67.
The Paraphrase
Researchers have found that nonprofits
learn marketing skills though joint
marketing campaigns with for-profit
companies (Andreasen, Goodstein&
Wilson, 2005).
The Direct Quote
 Second,
nonprofits have learned
significantly more about the value and
techniques of marketing through cause
marketing partnerships between for-profit
firms and nonprofit organizations. These
alliance have come about as a result of
the new approach of corporations to social
involvement that makes such ventures
part of their core business strategies.
The Quote Reference
Andreasen, Goodstein& Wilson (2005) have
examined this issue and conclude that “…
nonprofits have learned significantly more
about the value and techniques of
marketing through cause marketing
partnerships between for-profit firms and
nonprofit organizations” (p. 47).
Web Reference
California Employment Development
Department, Labor Market Information
Division, (2008). September 2008
California employment highlights.
Retrieved November 15, 2008, from
http://www.labormarketinfo.edd.ca.gov/arti
cle.asp?ARTICLEID=1220
Reporting the Data
California’s unemployment rose from 5.6
percent in September 2007 to 7.7 percent
in September 2008. (California
Employment Development Department,
Labor Market Information Division, 2008)
Referencing Exercise
 From
Journal page:
 Write a sentence with paraphrase and
reference.
 Write a sentence with Direct quote and
reference.
 Write our a reference page complete
reference for the article.
What you meant to write
 Reference
Page:
Foote, M. F. & Ruona, W.E.A (2008).
Institutionalizing ethics: A synthesis of
frameworks and the implications for HRD.
Human Resource Development Review, 7,
(3), 292-308.
Help With Referencing
(These are in your syllabus)

The Writing Lab at Purdue University. The OWL at
Purdue: Free Writing Help and Teaching Resources
(online). Available: http://owl.english.purdue.edu/owl/

American Psychological Association. 2003. Electronic
reference formats recommended by the American
Psychological Association (online). Available:
http://www.apastyle.org/elecref.html .

The Writing Center at the University of Wisconsin,
Madison. (2006) Writer’s Handbook (online). Available:
http://www.wisc.edu/writing/Handbook/ (Aug. 28, 2006).
Model Industry Report Outline
Transmittal Memo
Executive summary
Table of Contents
List of Figures and tables
I Introduction
Define Industry
Why worthy of study
Key Competitors
Key market segments
Outline
II Approach/ Method (What you did)
Data Sources
Analysis method
III Results/ Analysis (what you found)
Organize around questions
Describe Porter’s five forces based on data
IV Conclusions
What are the strategic issues facing this industry?
References (APA) Style
Appendix, additional data etc.
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