NAME: _______________________________________ DATE: ________________
BMI3C1 MARKETING: GOODS, SERVICES, EVENTS
CHAPTER 1: WHAT IS MARKETING?
TERMS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
marketing
processing
consumer goods
marketing concept
tariffs
regional organization
international organization
brand management
distribution management
nonprofits/ nonprofit organization
not-for-profit
costs
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
consumer market
target market
aggregate market
differentiated market
competitive market
marketing mix
promotion
value equation
position
push strategy
pull strategy
Please remember to number, underline, highlight with colour, and define each term
listed above. Be sure to include the chapter number, title and date as a header for
each list of terms in your glossary.