Cervical Cancer
Campaign
Kill the Killer
Cervical Cancer
Company Background
 Green Apple
 Company objective
 To offer our client a customized PR solutions that able to
increase and achieve their goals and position in the
market.
Situational Analysis
 Second most common cancer among females in
Malaysia (MPHSA, 2008)
Figure 1:
Incidence of
cervical
cancer
compared to
other cancers
in women of
all ages in
Malaysia
Con’t
 Malaysia has more cases of cervical cancer compare to other
develop countries (MPHSA, 2008) .
Figure 2: Age-specific incidence rates of cervical cancer in Malaysia compared
to estimates in South-Eastern Asia and the World
Con’t
 Malaysia cancer statistics at the Ministry of Health
(AsiaOneHealth.com):
 One out of 28 Chinese women exposed to cervical cancer risk
 One out of 34 Indians
 One out of 80 Malays
 Peninsular Malaysia (the Star Online, 2007):
 13.4 out of 100,000 - 15-49 years old
 62.9 out of 100,000 - 50-69 years old
(The chinese women health
project)
 In one of the study we found of that Chinese women
strongly trusted in their own “Belief” where they :
 Lack of understanding about the value of early detection
 Belief that pap testing is unnecessary if the “sitting month”
has been observed
 Belief that screening is unnecessary
 Preference for traditional chinese preventive methods.
 Lack of knowledge and incentive issues
 Fear of Surgery
 Fear of cancer
Cont( Knowledge and
awareness… article)
 On a research that we found it also mentioned that
 The educational level of respondents ranged from primary
to tertiary level but the majority had secondary education.
 Women in this study had poor knowledge and awareness
of cervical cancer.
 Most have heard but are not aware about it.
Cont( Current status.. Article)
 Lack of public awareness
Objective
 To increase awareness up to at least 50% on cervical
cancer at all secondary female students
 To minimize the numbers of cervical cancer for young
age group
Audience
 Primary Audience
 All secondary school (Incl. Peninsular, Sabah Sarawak)
 Male & Female Students
 15- 19 years old (form 3 to form 6)
 Secondary Audience
 Parents
 Age 40 years old and above
 Sibling
 Any ages from 15 years old and above
Strategies
 What is your own strategy?
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Talk in school ( Shiuk Kiun, RAE C)
Exhibition in school ( Jason)
Bond Camp ( Catherine)
Movie Screening ( Elnaz)
Charity Walk ( Kal)
Roving Team (Mandy)
Tactics
 According to your strategies, WHAT is your TACTICS to
reach OBJECTIVE?
Calendar/ Timetable
 According to month/
weekend(for some of you)
 1ST month – selangor
 2nd melacca and negeri
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sembilan
3rd- Wilayah persekutuan
4th johor
5th pahang
6th terengganu
7th kelantan
8th perak
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9th kedah
10th penang & perlis
11th sabah
12th sarawak
Budget
 Find the attach link in FB
Evaluation
 How you evaluate whether you reach the campaign
OBJECTIVE?
REMINDER!
 Please that the goodie bag include
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Badge
T-shirt
Voucher (discount for HPV vaccine)
Pamplets
 Your sponsors WILL BE DIFF from other EXCEPT the
goodie bags!