Intersession Programming
UCEA Mid-Atlantic Regional Conference
October 2, 2008
Dr. Sue Day-Perroots,
Dean of Extended Learning
WVU Overview
• Public, land-grant Doc-High Research
• 28,500 Enrollment - 55% resident
• 14 Colleges & Schools w/ 180 bachelor, master,
doctorate and professional degrees
• 84-87% Summer Students are WVU students
• Summer SCH 2008 = 64,638 w/ 11,251 headcount
• On-campus – separate model from online, but
managed & marketed by same office
Successful Strategies
• Develop shared vision and goals
• Generate data to enable effective decisions –
(previous enrollment data by course, residency,
salaries, etc.)
• Provide planning tools and training
• Encourage College ownership & accountability for
course decisions, faculty, times, etc.
• Your goal is to make Colleges successful!
Generate Data
(Enrollment by Rank)
3500
3000
2500
Summer 07
Summer 08
2000
1500
1000
500
0
Fr
Jr
Vst/NDgr
Dr/Prof
Fiscal Plan
Build a fiscal model that rewards effective
planning and is simple
Fiscal return should be unrestricted
Revenue to College not department
Net Return based upon data
Issued in lump sum ASAP after Summer
Provide Planning Tools
Course
Cr.
Hrs
Level
Enrollment
R 60%
U=$127
G=$191
NR40%
U=$480
G=$653
Salary
$$
Fringe
$$@
18%
College
$$ Net
(est)
ENG 101
3
ug
25
15
$5,715
10
$14,400
4,500
810
$14,805
MATH
224
3
ug
200
120
$45,720
80
$115,200
9,000
1620
$150,300
Stat
511
4
g
50
30
$22,920
20
$52,240
8,000
1440
$65,720
College Overview
Report
Summer 2008 Total Revenues
$830,194.00
Less Personal Services
$ 171,682.00
Fringe Benefits
$
21,716.73
Revenue Before Central Commitment
Less Central Commitment
Net Revenue
$636,795.27
$73,000.00
$ 563,795.27
Lessons Learned
Waivers equal no revenue to University, therefore no
economic value in SCH calculation
Wise Resource -12 month faculty should teach
Financial return has stimulated University wide
engagement in Summer success
High demand = high enrollment = excellent financial
return (Student driven)
Inform advisors of Summer offerings early and often
Enrollment Trends
Enrollment Proof
68000
66000
SCH (Thousands)
64000
62000
60000
SCH
58000
56000
54000
52000
2002
2003
2004
2005
Years
2006
2007
2008
$$uccess!
9
8
7
6
5
Gross
Net
4
3
2
1
0
2002 2003 2004 2005 2006 2007
Next Steps
Intensive 10 year review – granular data to
validate trends:
Increase in UG online
Increase in students who enroll in both online &
on-campus courses
Decrease in Professional Development
Balancing on & off-campus models
Ideas Over the Years
Best Campaign – Pack N Go
Best Market Idea – Free Hot Dogs
Best Marketing Piece – Calendar; Water Straps & Bottles
Best Course Hit – Stat 211 online
Biggest Surprise – The Art of Andy Warhol
Growth Areas – Online undergrad and Travel Study