Graded unit idea pitch
Staycations
Analysis of the Brief
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The brief is to create an hour long show
made up of 5 6-8 minute packages with 2
guests present on the day.
During the creation of my own 6-8 package
I will have to take a number of things into
consideration which will be explained
further in this presentation.
Presentation Idea
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My idea for my 6-8 package is to find out
how popular or now unpopular it is staying
in the UK for holidays
I'm going to call my package “Staycation
Nation.”
Aim
 The Aim of my package is to give people an
informative insight into the popularity of
holidaying in UK. This saw a dramatic
increase during the economic recession but
now we’re slowing coming out of it is there
still a demand for UK based holidays?
 I am hoping that it will entertain the listener
and maybe make them think about
holidaying in the UK
Radio Station and Target Audience
My package is going to be made to fit a BBC Radio 2
topical news item.
 This will be broadcast to a target audience of the
following:
The remit of Radio 2 is to be a distinctive, mixed music
comedy, readings and social action output and speech
service, targeted at a broad audience, appealing to all age
groups over 35.
It should offer entertaining popular music programmes and
speech-based content including news, current affairs,
documentaries, religion and arts (taken from
http://www.bbc.co.uk/aboutthebbc/services/channels_radio.
shtml )
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Style
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It will be informative
Light-hearted
Topical
Upbeat
Hopefully be able to get people thinking
How to keep the listener interested
 There will be a variety of different interviews
with different opinions
 There will be a good mix of music and SFX
 It will be presenter led so it has a continuous
flow
 I am hoping to have an outdoor interview
with Visit Scotland near the coast.
Package linking
 Presenter led package to allow continuity
 This will allow a story to flow with a
structured beginning, middle and end
 There will be relevant SFX which hopefully
will make some of the package sound like its
near the sea.
Research
 I have looked at a number of websites including
travel agencies and holiday parks.
 I have also been looking at newspaper and
magazine articles online.
 The reason I came up with the rise and possible
fall of staycations is because I found 1 article
which stated that in 2009 caravanning in Scotland
had seen a 40% rise while in another article
published 2010 it stated that holidays to Europe
are back on the rise
Potential Interviews
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Haven Holidays
Visit Scotland?
Visit England?
A major travel agency
Someone who already goes on staycations
Someone who is potentially interested in
going on a staycation?
Voxpops?
Music and Sfx
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Not really thought deeply about music yet
but I am looking at using holiday style
music e.g. summer holidays, beach boys
etc
Sfx wise there may be some seaside sfx
like seagulls and waves crashing.
How this will fit into the 1hr long
show
 I think this package will fit into the 1hr long show as it is
currently relevant due to the economic recession.
 It is also relevant to the target audience of the station as it
will be aimed at people who book family holidays i.e.
parents.
 It will also bring a slight light heartedness to a programme
that is dealing with diabetes, media image in females, STDs
and hospital radio. I think that because a variety of different
topics are discussed which could appeal to a large
audience then the listener will be kept entertained and
informed.
The magazine
 The magazine show will be broadcast to BBC
Radio 2 listeners
 It will be broadcast on a Sunday afternoon
 I think families who are maybe on a Sunday drive
out will listen to it. I also think it will appeal to those
to like to have lazy Sunday afternoons or those
who are preparing Sunday lunch
 People will listen to it as it will be informative and
hopefully spark discussion
Legalities
As the station ID is BBC, their own guidelines will
have to be followed (see link below)
http://www.bbc.co.uk/guidelines/editorialguidelines/g
uidelines/
 Ofcom's guidelines will also have to be
followed
(see link below)
http://stakeholders.ofcom.org.uk/broadcasting/guida
nce/programme-guidance/bguidance/
 As music is being used, PRS 4 Music and PPL
guidelines will also have to be adhered to.
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Ethics
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I will strive to make sure that no comments
made are of a defamatory nature and any
biased comments are backed up with
comments from an opposite angle.
Health and Safety
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Whilst working in the studio I will make sure
that myself and anyone working with me will
follow health and safety guidelines. I will
look out for loose wires and possible
electrocution situations.
I will also strive to be safe when out
travelling if that is necessary.
Possible Costing
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Studio time
Equipment hire
Travel
Miscellaneous costings
Possible finish dates?
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I am hoping to have all interviews recorded,
a draft script written and all my music
thought of by the end of April.
I am hoping to have the whole package
finished by 11th May so that I have 2 weeks
to prepare with my group for recording the
final hour long show.