CLUSTER
Human Services
COURSE
Event Management and Operations
WVEIS CODE
1212
Course Description:
This course is designed to focus on “hands on” and academic activities geared toward management
opportunities and skills in the hospitality industry. The coursework will provide the student with an overview of
industry and will also provide competencies for successful performance in leadership and management skills in
the Travel and Tourism. Students utilize problem-solving techniques and participate in hands-on activities to
develop an understanding of course concepts. Teachers should provide each student with real world learning
opportunities and instruction. Students are encouraged to become active members of a student organization,
such as DECA, FCCLA, or Skills USA. The West Virginia Standards for Global 21 Learning include the
following components: Global 21 Content, Literacy and Numeracy, Entrepreneurship, and Technology
Standards. All West Virginia teachers are responsible for classroom instruction that integrates learning skills,
technology tools, and content standards and objectives.
SKILL SETS
Recreation, Theme Parks, and Clubs
Gaming Entertainment
Meetings, Conventions and Expositions
Special Events
Management Leadership
Hospitality Marketing
Human Resources
Accounting, Finance and Cost Control
Event Management and Operations
Skill Set
Knowledge Objectives
1212.1
Performance Objectives
1212.2
1212.3
1212.4
1212.5
1212.6
1212.7
1212.8
Skill Set
Knowledge Objectives
1212.9
Performance Objectives
1212.10
1212.11
1212.12
Skill Set
Knowledge Objectives
1212.13
WVEIS 1212
Recreation, Theme Parks, and Clubs
Students will demonstrate knowledge of
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the relationship of recreation and leisure to wellness.
government sponsored recreation.
differentiation between commercial recreation and non-commercial
recreation.
 the components that make up commercial recreation.
 the makeup of a theme park.
 the role clubs play in the hospitality industry.
 types of clubs.
Students will
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examine various departments of clubs.
outline the club management structure.
research the management of a leadership model.
create the organizational chart of a club.
outline different types of noncommercial recreation.
present on a government-sponsored recreation area.
research the current trends in recreation, theme parks and clubs.
Gaming Entertainment
Students will demonstrate knowledge of
 the trends of the gaming industry.
 the career opportunities in the gaming industry.
 the makeup of gaming entertainment.
Students will
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outline the background of the gaming industry.
research the expansion of gaming in North America.
research a presentation of one of the industry giants in the gaming industry.
Meetings, Conventions and Expositions
Students will demonstrate knowledge of
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the development of meeting, convention and exposition growth in the
hospitality industry.
the role of a meeting planner.
the role of a service contractor.
the role of a destination management company.
the components that make up the convention industry.
the types of organizations make up historical associations.
Performance Objectives
Students will
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explain the different types of popular meetings.
research a local convention and visitor’s bureau to determine its makeup.
outline the makeup different types of meetings, conventions and
expositions.
1212.17
 outline the steps that go into meeting planning.
1212.18
 examine various venues for meetings, conventions and expositions.
1212.19
 research the current trends in the meeting, convention and exposition facet
of the hospitality industry.
Skill Set
Special Events
Knowledge Objectives
Students will demonstrate knowledge of
1212.14
1212.15
1212.16
1212.20
Performance Objectives
1212.21
1212.22
1212.23
1212.24
Skill Set
Knowledge Objectives
1212.25
Performance Objectives
1212.26
1212.27
1212.28
Skill Set
Knowledge Objectives
1212.29
 the required skills and abilities needed for event planning.
 the relevance of special event organizations.
 the trends in the special events industry.
Students will
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create a visual that defines special events.
research the event planner career path.
outline the event planning process.
classify different types of special events.
Management Leadership
Students will demonstrate knowledge of
 differentiation between leadership and management.
 characteristics of leaders and managers.
 ethical behavior in the hospitality industry.
 trends in leadership and management.
Students will
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chart the roles and skills needed to be a manager.
role play ethical behavior situations in the hospitality industry.
outline the dynamics of demand on managers in hospitality.
Hospitality Marketing
Students will demonstrate knowledge of
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hospitality marketing.
the types of marketing competitor analysis.
the role of marketing’s importance to business.
internal marketing.
the concept of market demand.
the techniques used to gain sales.
Performance Objectives
1212.30
1212.31
1212.32
1212.33
1212.34
Skill Set
Knowledge Objectives
1212.35
Performance Objectives
1212.36
Students will
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explain marketing segmentation.
research positioning in the hospitality industry.
differentiate types of marketing.
examine the trends in hospitality marketing and sales
develop marketing strategies to address specific needs.
Human Resources
Students will demonstrate knowledge of
 the role of human resources and management in the hospitality industry.
 the major legislative acts relative to employment law.
 the trends in the area of human resources in the hospitality industry.
Students will
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create a checklist of the elements that are important in an appropriate job
descriptions.
1212.37
 chart the major topics in recruitment.
1212.38
 research the selection and orientation process.
1212.39
 outline the various components of employee assistance programs.
Skill Set
Accounting, Finance and Cost Control
Knowledge Objectives
Students will demonstrate knowledge of
1212.40
Performance Objectives
1212.41
1212.42
1212.43
 the trends in accounting, finance and cost control in the hospitality industry.
 the systems of accounts typically used in the hospitality industry.
Students will
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answer questions from different financial records.
outline cash flow in the hospitality industry.
research ways to control costs in the hospitality industry.
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