HT-MGT 397G (replaces 331 & 333)
Meeting, Convention & Event
Management
Dr. Chris Roberts
MEEC
Chapter One
Introduction to the Meetings, Expositions,
Events and Conventions Industry
What is a Meeting?
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A gathering for business, educational or social
purposes. Associations often use the term to
refer to a combination of educational sessions
and exhibits. This can include seminars,
forums, symposiums, conference, workshops,
clinics, etc.
Source:
Convention Industry Council (2001, December 21). Preliminary Report of the APEX
Terminology Panel. Retrieved from Convention Industry Council, Accepted Practices
Exchange, Web site:
http://www.conventionindustry.org/apex/Panels/Terminology_Prelim_Report.htm
Industry Terminology &
Practice
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Incentive Travel
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Convention
Seminar
Workshops
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Incentive Event, Incentive Meeting, Incentive Travel
Company
Working Session, Breakout Sessions, Clinic
Congress
Symposium, Forum
Expositions
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Exhibition, Trade Fair, Trade Show
Industry Terminology &
Practice
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Conference
Meeting
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Domestic Meeting, National Meeting
Retreat
Assembly
Class
Institute
Lecture
Panel
Organizational Structure
Seven Major Divisions
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Lodging
Food
Beverage
Transportation
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Attractions
Entertainment
Shopping
Industry History
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1895 – Detroit businessmen form first CVB
1910 – predecessor to the American Hotel and
Lodging Association is founded
1916 – predecessor to the American Society of
Association Executives is founded
Post World War II travel and meetings expand. Hotels
build and expand state of the art meeting facilities
1949 – Convention Industry Council formed
Industry History
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1957 – Professional Convention Management
Association (PCMA) founded
1960s – The Conrad Hilton Hotel in Chicago
establishes first convention service manager position
1972 – Meetings Professional International (MPI) is
founded
1976 – first academic meeting planning program
established at Metropolitan State College in Denver
1985 – Certified Meeting Professional (CMP) program
established
Industry History
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1989 – US Department of Labor adds job title of
Meeting and Convention Planner to National Code
Directory
2000 – US Bureau of Labor Statistics adds Meeting
and Convention Planners (13-1121) category to
Standard Occupational Classification
Economic Impact
Meetings
1997
1999
2001
Corporate
Association
Conventions
783,900
189,500
11,300
835,700
174,200
11,600
844,100
177,700
11,800
Total
984,700
1,021,500
1,033,600
Source: Meetings & Conventions Magazine, Meeting Market Report
Economic Impact
Attendance
1997
1999
2001
Corporate
Association
Conventions
49,900,000
17,900,000
11,700,000
51,000,000
15,600,000
12,300,000
51,500,000
15,900,000
12,500,000
total
79,500,000
78,900,000
79,900,000
Source: Meetings & Conventions Magazine, Meeting Market Report
Economic Impact
Expenditures (in the Billions)
1997
1999
2001
Corporate
Association
Conventions
$10.8
$14.3
$16.7
$10.2
$13.7
$16.3
$10.3
$13.9
$16.6
total
$41.8
$40.2
$40.8
Source: Meetings & Conventions Magazine, Meeting Market Report
Economic Impact
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2001 Trade Shows
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$20.5 billion – direct spending
$3.6 billion - spent by exhibitors
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4,983 events
1,070 events
4,870 events
2,262 events
at convention centers
at conference center
at a hotel
not classified
Source: Trade Show Exhibitors Association
Why Have Meetings?
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Meet face-to-face
Meet with and learn from peers
Verbal and non-verbal communication
Why Have Meetings?
Build “Communities of Practice”
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Strengthen skills
Impact change
Observe accomplishments
Renew acquaintances
Learn new products / services
Employment
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Event Planner
Meeting Planner
Wedding Planner
Hotel Sales
Restaurant Sales
Entertainment Venue
Sales
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Destination
Management
Hotels
Convention Centers
Exposition Services
Contractors
Convention & Visitors
Bureaus
What Planners Do
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Logistics
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More than counting coffee cups
Strategic
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Support the work towards an organization’s
bottom line
Anticipate change
What Planners Do
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Types
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Association
Corporate
Independent
What Planners Do
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Overview of Site Selection
Transportation Arrangements
Function Rooms
Guest Rooms
Exhibits
Food & Beverage
Negotiating & Legal Considerations
Speaker Arrangements
Marketing
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On-Site Management
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Review
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What is a Meeting?
Terminology
Organizational Structure
History
Economic Impact
Why Have a Meeting?
Employment
What Planners Do