Meetings, Events, and
Conferences
Chapter 11
© 2006 by Nelson, a division of Thomson Canada Limited.
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Event Management
Types of Events
 Mega Events
 Hallmark Events
 Special Events
 Arts Events
 Event Tourism
© 2006 by Nelson, a division of Thomson Canada Limited.
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Event Management
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Categories of Events
Cultural Celebrations
Art/Entertainment
Business/Trade
Sport Competition
Educational and Scientific
Recreational
Political/State
Private Events
© 2006 by Nelson, a division of Thomson Canada Limited.
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The Growth of Meetings
 Advances in the transportation industry as
the stimulus for the growth of the meetings
business
 Other factors in the growth of the meetings
business
 The increase in the number of destinations
with facilities to handle national meetings
© 2006 by Nelson, a division of Thomson Canada Limited.
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Kinds of Meetings
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Conventions
Conferences
Congresses
Forums
Seminars
Panels
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Institutes
Retreats
Exhibitions
Trade Shows
Consumer Shows
© 2006 by Nelson, a division of Thomson Canada Limited.
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Locations of Meetings
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Hotels
Resorts
Conference Centres
Convention Centres
Civic Centres
Cruise Ships
© 2006 by Nelson, a division of Thomson Canada Limited.
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The Association Market
 A better known and visible segment of the
meetings market
 Types of associations
 Characteristics of the association meeting
market
 The MNEs of the association market
© 2006 by Nelson, a division of Thomson Canada Limited.
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The Corporate Meetings Market
 The most rapidly growing segment of the
meetings market
 Types of meetings
 Characteristics of the corporate market
 The MNEs of the corporate market
© 2006 by Nelson, a division of Thomson Canada Limited.
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The Role of the Meeting Planner
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Categories of meeting planners
The meeting planner’s responsibilities
The MNEs of meeting planners
The meeting planner and the hotel staff
© 2006 by Nelson, a division of Thomson Canada Limited.
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Channels of Distribution
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Tour Operators
Travel Agencies
Meeting Planning/Incentive Travel Companies
Airlines, Hotels, and Car Rental Companies
Site Destination Selection Companies
Destination Management Companies
Convention Services and Facilities Companies
Convention and Visitors Bureaus
© 2006 by Nelson, a division of Thomson Canada Limited.
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Current Trends
 Use of Technology
 Cost Concerns
 Hotel Attrition
© 2006 by Nelson, a division of Thomson Canada Limited.
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Career Opportunities
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Event Managers
Meeting Planners
Convention Service Managers
Meetings Business Entrepreneurs
© 2006 by Nelson, a division of Thomson Canada Limited.
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