QUANITATIVE AND QUALITATIVE
ATTRIBUTES OF WIDGECORP’S NEW
SNACK FOOD
KENNETH C HOLMES
DR. HENRIETTA OKORO
APPLIED MANAGERIAL DECISION MAKING
4/13/15
PHASE 1 INDIVIDUAL PROJECT
QUALITATIVE DATA
•
•
•
•
•
•
What is qualitative data?
Examples of qualitative data.
What is qualitative data based on?
Sources of qualitative data.
Nominal VS. ordinal data.
Rating scale of nominal and ordinal data
QUANTITATIVE DATA
•
•
•
•
•
•
What is quantitative data?
Examples of quantitative data.
Discrete VS. continuous
Interval VS. ratio data.
Population VS sample
Benefits of studying a sample
SNACK FOOD STUDY
•
•
•
•
•
•
Qualitative attributes to measure.
Quantitative attributes to measure.
The types of population used in the study.
The qualities required of each participant.
The possible questions asked of each participant.
Measuring the results using ordinal and
quantitative value scales.
• The plan.
NON BIAS
•
•
•
•
•
•
Why non-bias is important
Moderator bias
Biased questions
Biased answers
Biased sample
Biased reporting
ORDINAL QUALITY PIE CHART
2%
1%
Quality
24%
45%
28%
Very Poor Quality
Poor Quality
Neutral
Quality
High Quality
QUANTITATIVE SCALE
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Very Unlikely Unlikely to
to Purchase
Purchase
Neutral
Likely to
Purchase
Very Likely
to Purchase
BUSINESS INTELLIGENCE
•
•
•
•
•
•
•
•
What is business intelligence?
Benefits of business intelligence.
Data analysis applications.
How BI data is stored.
Converting data.
The business intelligence team.
Business Intelligence security.
Business Intelligence VS. Advanced Analytics
REFERENCES
• B, B. (2011, January 29). What is Qualitative Data? Retrieved from
www.qwhatisit.com>Science
• Celine. (2011, August 14). Difference Between Ordinal Data and
Interval Data. Retrieved from
www.differencebetween.net/Science/Mathematics-Statistics
• Celine. (2011, April 14). Difference Between Population and Sample.
Retrieved from www.differencebetween.net/..../difference-betweenpopulation-and-sample
• Kaushik, N. (2011, August 13). Difference Between Qualitative Data
and Quantitative Data. Retrieved from
www.differencebetween.net/....qualitative-data-and -quantitative-data
• N.A. (2011, September 25). Difference Between Discreet and
Continuous Variables. Retrieved from
www.differencebetween.com>....>Science>Mathematics
REFERENCES
• N.A. (2011, September 20). Difference Between Nominal Data and
Ordinal Data. Retrieved from
www.differencebetween.com>....>Science>Mathematics
• N.A. (2012, November 24). Difference Between Interval and Ratio.
Retrieved from www.differencebetween.net/Science/MathematicsStatistics/....
• N.A. (2012). Qualitative Research Bias - How to Recognize it.
Retrieved from www.FocusGroupTips.com/qualitative-research.html
• Pyle, L. S. (2010, September 23). How to do Market Research-The
Basics. Retrieved from www.entrepreneur.com/article/217345
• Rouse, M. (2015). Business Intelligence (BI). Retrieved from
www.searchdatamanagement.techtarget.com/definition/businessintelligence