Tara Jewellers Introduces the Star Diva Mumbai, June 2011: Do you know what it feels like to be a DIVA or the shining STAR getting oodles of attention from one and all? Imagine no more! Tara Jewellers announces its latest addition to their extensive line-up of jewellery, the new Star Diva collection. Inspired from Tara’s enduring Star Princess Collection – the highlight of the Star Diva fashion rings is the central multiple pie shaped diamonds fused to make up an oval, round, square, marquise, heart or cushion outline. Beautifully clustered together in an invisible setting, using a tongue and groove technique, it gives the illusion of a single large diamond. It brings out an impression of a solitaire, that’s sure to make one shine! The collection mix is a set of pieces made practically for every taste and budget. This versatile blend has choices to compliment any ensemble with its allure and sophistication, whether it’s a festive or formal look. True to Tara’s positioning, Star Diva comes with affordable pricing and innovative services such as 100% buy-back guarantee, immediate and no-cost repair and special customization. With such an impressive list of features and a stunning array of designs, you cannot miss one of the 31 stores in 19 cities across West and Central India and Delhi. Bring out the diva in you, buy Tara’s Star Diva! Speaking on Tara’s new Star Diva Collection, Vikram Raizada, Executive Director Marketing, Retail & Business Development at Tara Jewels Ltd says, “At Tara Jewellers, we always provide a customer centric experience and create products that would bring value to the customers. The Star Diva collection takes inspiration from our existing Star Princess collection and is about Affordable Luxury and High Perceived Value. Not only do the pieces from the collection make an exceptional style statement but they provide excellent value for the investment. If you want to bring out your inner diva, Tara’s Star Diva is just the thing for you!!” About Tara Jewels Ltd: Founded in 2001, the Tara Jewels Ltd is an integrated player from manufacturing to retailing with manufacturing facility and distribution offices in China, the United States and India. Tara Jewels' hallmark has been its passion for innovative designs, advanced technology and an innovative spirit. With a global footprint and 2 awards in 2005 and 2007 as the "Global Supplier” from an International retail chain, Tara Jewels Limited has recently launched 31 retail stores under the brand name Tara Jewellers, across Delhi regions, central India and West India. Tara Jewellers offers a customer centric experience committed to bringing in international standards of retail expertise. Have you been dazzled by Tara yet? For more information, please www.facebook.com/TaraJewellers visit www.tarajewels.in and www.tarajewellers.in and join us on Legend: The Company is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with SEBI. The Draft Red Herring Prospectus is available on the SEBI website at www.sebi.gov.in as well as on the website of the book running lead manager at www.enam.com. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document. For further details please contact: Payal Dass - Tara Jewels Ltd; E: payal.dass@tarajewels.co.in Ambika Khaitan: +91.98210.49098 / akhaitan@perfectrelations.com Anusha Shenoy: +91.99679.41471 / ashenoy@perfectrelations.com