Marketing Management
Kun Shan University
http://www.ksu.edu.tw
教學大綱檢視清單
科目名稱(中文)
Course name
行銷管 科目代碼
理
Course number
GL101 授課部別
0
Kinds of education
科目名稱(英文)
Market
學分數
ing
Manag Credit
ement
3
科目類別
Subject category
校訂必 修課別
修科目 Course categories
必修課 實習時數
程
Internship hours
教學目標
Teaching Objectives
Understanding the key issues in marketing management, i.e.:
1.Estimating the market environment by analysing market data
2.Discussing special issues, such as services marketing
3.Developing marketing strategies in accordance with vital market characteristics, such as PLC
4.Implementing, evaluating and controlling marketing efforts
課程核心能力指標
Core Competency Indicator
http://120.114.52.240/web2.0/dadaconvert1/View_course_ability.php?actions=0&course_no=GL1010
上課總時數
Class hours
Kun Shan University
http://www.ksu.edu.tw
授課班級
碩士班
Class name
3
授課教師
Instructor
0
授課地點
Classroom locations
GL012
企管碩
一(外
國生)
陳怡昌
Week/Teaching content
週次
教學內容
Week Teaching content
01
Orientation: Course Outline; Grading Procedure; Formation of Small Groups for the Project
02
Understanding Marketing Management (CH1,2)
03
Capturing Marketing Insight (CH3,4)
04
Connecting with Customers ONE (CH5,6)
05
Connecting with Customers TWO (CH7,8)
06
Building Strong Brands ONE (CH9,10)
07
Building Strong Brands Two (CH11) & Shaping the Market Offerings ONE(CH12)
08
Shaping the Market Offerings TWO (CH13,14)
09
Case Study One
10
Mid-term Project Presentation
11
Delivering Value (CH15,16)
12
Communicating Value ONE (CH17,18)
13
Communicating Value TWO (CH19) & Creating Successful Long-Term Growth ONE (CH20)
14
Creating Successful Long-Term Growth TWO (CH21,22)
15
Case Study TWO
16
Project Presentation ONE
17
Project Presentation TWO
18
Final Exam
19
20
Kun Shan University
http://www.ksu.edu.tw
一、使用教材(書名、作者、出版社)
Teaching material(Title、Author、press)
Kotler, P. et al. (2009) "Marketing Management- An Asian Perspective", 5th, Prentice Hal.l ISBN: 9789870679934
二、參考書目(書名、作者、出版社)
Reference book(Title、Author、press)
Kotler, Philip (2005), “Marketing Management,” International Edition,
11th edition, Prentice Hall, ISBN: 0-13-145757-8.
三、指定閱讀書籍(書名、作者、出版社)
Assigned book(Title、Author、press)
四、教學方式
Teaching methods
Lecture, Discussion, and Student Presentation
五、成績評量及標準
Grading and criteria
Mid-term project .........30% (written 15% + oral 15%)
Final project .......30% (written 15% + oral 15%)
Final exam ................10%
Assignments and participation.......30%
六、前置或延續學科
Relevant courses
Kun Shan University
http://www.ksu.edu.tw