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教 學 大 綱 檢 視 清 單
科目名稱
(中文)
Course
科目代碼
行銷管理
Course
number
name
科目名稱
Marketing
學分數
(英文)
Management
Credit
科目類別
Subject
修課別
校訂必修科目 Course
category
categories
GL101
0
3
必修
課程
授課部別
碩
Kinds of
士
education
班
上課總時數
Class hours
3
實習時數
Internship
hours
授課班級
Class name
授課教師
Instructor
GL012 企
管碩一(外
國生)
陳怡昌
授課地點
0
Classroom
locations
Understanding the key issues in marketing management, i.e.:
教學目標
Teaching
Objectives
1.Estimating the market environment by analysing market data
2.Discussing special issues, such as services marketing
3.Developing marketing strategies in accordance with vital market characteristics, such
as PLC
4.Implementing, evaluating and controlling marketing efforts
課程核心
能力指標
Core
http://120.114.52.240/web2.0/dadaconvert1/View_course_ability.php?actions=0&cour
Competen se_no=GL1010
cy
Indicator
週次
教學內容
Week
Teaching content
01
Orientation: Course Outline; Grading Procedure; Formation of Small Groups for the
Project
02
Understanding Marketing Management (CH1,2)
03
Capturing Marketing Insight (CH3,4)
Kun Shan University
http://www.ksu.edu.tw
04
Connecting with Customers ONE (CH5,6)
05
Connecting with Customers TWO (CH7,8)
06
Building Strong Brands ONE (CH9,10)
07
Building Strong Brands Two (CH11) & Shaping the Market Offerings ONE(CH12)
08
Shaping the Market Offerings TWO (CH13,14)
09
Case Study One
10
Mid-term Project Presentation
11
Delivering Value (CH15,16)
12
Communicating Value ONE (CH17,18)
13
Communicating Value TWO (CH19) & Creating Successful Long-Term Growth ONE
(CH20)
14
Creating Successful Long-Term Growth TWO (CH21,22)
15
Case Study TWO
16
Project Presentation ONE
17
Project Presentation TWO
18
Final Exam
19
20
一、使用教材(書名、作者、出版社)
Kun Shan University
http://www.ksu.edu.tw
Teaching material(Title、Author、press)
Kotler, P. et al. (2009) "Marketing Management- An Asian Perspective", 5th, Prentice
Hal.l ISBN: 9789870679934
二、參考書目(書名、作者、出版社)
Reference book(Title、Author、press)
Kotler, Philip (2005), “Marketing Management,” International Edition,
11th edition, Prentice Hall, ISBN: 0-13-145757-8.
三、指定閱讀書籍(書名、作者、出版社)
Assigned book(Title、Author、press)
四、教學方式
Teaching methods
Lecture, Discussion, and Student Presentation
五、成績評量及標準
Grading and criteria
Mid-term project .........30% (written 15% + oral 15%)
Final project .......30% (written 15% + oral 15%)
Final exam ................10%
Assignments and participation.......30%
六、前置或延續學科
Relevant courses
Kun Shan University
http://www.ksu.edu.tw
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