Montgomery County
Teacher: Elaine Ross
Lesson Plan
Marketing Principles- Foundational Knowledge/Gmetrix
Standards
Intro to
Business
November 3
BMA-IBT-5 Demonstrate
understanding of the concept
of marketing and its
importance to business
ownership.
5.1 Explain the fundamental marketing
concepts used by a small business.
5.2 Understand target market and
demographics in marketing strategies.
November 4
BMA-IBT-5
Demonstrate
understanding of the
concept of marketing
and its importance to
business ownership.
5.1 Explain the fundamental
marketing concepts used by
a small business.
5.2 Understand target
market and demographics in
marketing strategies.
November 5
BMA-IBT-5
Demonstrate
understanding of
the concept of
marketing and its
importance to
business
ownership.
November 6
BMA-IBT-5
Demonstrate
understanding of
the concept of
marketing and its
importance to
business
ownership.
November 7
BMA-IBT-5
Demonstrate
understanding of
the concept of
marketing and its
importance to
business
ownership.
5.1 Explain the
fundamental
marketing concepts
used by a small
business.
5.1 Explain the
fundamental marketing
concepts used by a small
business.
5.1 Explain the
fundamental
marketing concepts
used by a small
business.
5.2 Understand target
market and
demographics in
marketing strategies.
Essential
Questions
Why is being able to analyze
a target marketing
important?
Why is being able to
analyze a target
marketing important?
How do different
aspects of
marketing interact
with each other to
create successful
marketing?
5.2 Understand target
market and
demographics in
marketing strategies.
How do different
aspects of
marketing interact
with each other to
create successful
marketing?
5.2 Understand target
market and
demographics in
marketing strategies.
How do different
aspects of
marketing interact
with each other to
create successful
marketing?
Objectives
Business &
Technology
In this introductory lesson on
marketing, students will learn
what marketing is, how it's
used to reach consumers and
why it's important to
businesses.
In this introductory
lesson on marketing,
students will learn
what marketing is,
how it's used to reach
consumers and why
it's important to
businesses.
BMA-BT-5
Master use of spreadsheet
software to analyze, organize
and share data from a
spreadsheet while presenting
the data visually in a business
environment.
BMA-BT-5
Master use of
spreadsheet software
to analyze, organize
and share data from a
spreadsheet while
presenting the data
visually in a business
environment.
In this
introductory
lesson on
marketing,
students will
learn what
marketing is, how
it's used to reach
consumers and
why it's
important to
businesses.
BMA-BT-5
Master use of
spreadsheet
software to
analyze, organize
and share data
from a
spreadsheet while
presenting the
data visually in a
business
environment.
Students will learn
everything they
can about the
needs and wants of
consumers, and the
end result when
somebody buys
something.
Students will
learn about the
needs and wants
of consumers, and
the end result
when somebody
buys something.
BMA-BT-5
Master use of
spreadsheet
software to
analyze, organize
and share data
from a
spreadsheet while
presenting the
data visually in a
business
environment.
BMA-BT-5
Master use of
spreadsheet
software to
analyze, organize
and share data
from a
spreadsheet while
presenting the
data visually in a
business
environment.
Vocabulary



Marketing-The process of
planning and executing the
conception, pricing,
promotion, and distribution
of ideas, goods, and
services to create
exchanges that satisfy
individual and
organizational objectives
Marketing mix-the
fundamental elements of
marketing—product, price,
place, and promotion (also
called the 4Ps)
Demographics- Market
segmentation based on a
target market's personal
characteristics. Includes:
gender, age, income level,
occupation, ethnic
background, and education
level


Marketing
concept- The idea
that you must
satisfy a
customers' needs
and wants in order
to make a profit
Functions of
marketing- There
are seven basic
functions of
marketing:
Distribution,
Financing,
Marketing
information
management,
Pricing,
Product/service
management,
Promotion, and
Selling


Target
Market- a
specific group
of people that
are possible
consumers of
a product
Market
segmentationAnalyzing a
market by
specific
characteristics
in order to
create a target
market


GeographicMarket
segmentation
based on where
your target
market lives.
Includes: local
markets,
regional
markets,
national
markets, and
global markets
PsychographicsMarket
segmentation
based on your
target market's
lifestyles and
personality
characteristics.
Includes:
attitudes,
values, activities
and interests
Business
Communication &
Presentations
BMA-BC-5
Master word processing
software at an expert level to
create, edit, and publish
professional-appearing
business documents
Ongoing
Essential
Questions
How may I learn Microsoft
Word 2010 to prepare
industry standard documents
and prepare to pass
the Word 2010 MOS
(Microsoft Office Specialist)
exam on my first attempt?
On Going
Objectives
Activating
Strategies
BMA-BC-5
Master word
processing software
at an expert level to
create, edit, and
publish professionalappearing business
documents
BMA-BC-5
Master word
processing
software at an
expert level to
create, edit, and
publish
professionalappearing
business
documents
BMA-BC-5
Master word
processing
software at an
expert level to
create, edit, and
publish
professionalappearing business
documents
BMA-BC-5
Master word
processing
software at an
expert level to
create, edit, and
publish
professionalappearing
business
documents
What is the
importance of
preparing for and
obtaining a
business/industry
recognized
credential?
What do I need to
do to pass
Microsoft Office
Word 2010 with a
passing score?
What process do I
need to take to pass
Microsoft Office
PowerPoint 2010
with a passing
score?
How can I pass
Microsoft Office
Excel 2010 with a
passing score?
The Core‐level Microsoft
Office 2010 User should be
able to navigate Microsoft
Office 2010 software at the
feature and functionality level.
Student should be
familiar with and know
how to use at least
80% of the features
and capabilities of
Microsoft Office
2010.
The core‐level user
should be able to
use Microsoft
Office 2010 to
create and edit
professional‐looking
documents for a
variety of purposes
and situations.
Apply protection to
a document and
manage document
versions
Share and save a
Document
Write a two or three
paragraph about the guest
www.quizlet.com –
Marketing vocabulary-
www.quizlet.com
Marketing
www.quizlet.com
marketing chapter
www.quizlet.com
Test
Differentiation:
speaker presentation.
Flashcards activity.
Teacher led discussion,
demonstrations, presentation
slides, small groups and the
Internet.
Content and/or Product may
differ based on GMetrix pretesting & course history
1 speller activity.
Utilizing real-world
scenarios, instructorled discussions and
built-in assessments
and hands-on exercises
chapter 1 learn
activity
Individual Help,
Peer Work, and
Extra Help
Individual Help,
Peer Work, and
Extra Help
W- What’s New in MS
Word 2010?
G- Beginner Skills
in MS Word 2010
Small Group
Small Group
Small Group
Teacher
Guided

What is marketing video
Monitor and moderate
class discussions,
questions and navigate
to www.gmetrix.net
Small Group

Try the Demo - enter
access code
> Press the Try the
Demo button
> Select
Microsoft PowerPoint
2010 from the pull-
The Marketing
Mix- 4P's of
Marketing
presentation


> GMetrix Navigation Chart

S- Intermediate
Skills in MS Word
2010


Log into
GMetrix SMS
(SkillsManage
ment System)
GMetrix
Navigation
Chart
Go to your
application
Word 2010
and select
 The 4P's
Project
•The 4P's Project
Complete
WORD
Training 1 with
at least 90%
accuracy (do
not go on until
you receive a
green check
mark)
Complete WORD
Test 1 (Pre-Test will
be entered into the
grade book but
DOES NOT count
on your grade)
not have to use the
light bulb for help
Individual Help,
Peer Work, and
Extra Help
Grouping
Strategy: based
on pre-test
Individualized
instruction as
needed
•The 4P's
Project

When you
feel that you
have mastered
your core level
training, go to
Testing mode
and see how
you do. You
should score a
900 or above
in testing
mode before
moving on to



down menu
> Choose Training mode
> ? Show Help button
> Instant feedback
Start the Pretest for
your application.
Make sure you save
before exiting the
system.
Close the GMetrix
SMS.


Project
Training mode,
Select your
current level
of training.
Use the Help
button, if
necessary, to
learn how to
perform the
various skills
in your
application.
Make sure you
save before
exiting the
system
the next level.

Close the
GMetrix SMS.

Don't
forget to log
off the
computer.
 If you are
on the MOAC
track, you will
complete the
assigned
MOAC
assignments.
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
You always have something to
do!
You always have
something to do!
You always have
something to do!
You always have
something to do!
You always have
something to do!


Using the Microsoft
(MOAC) IT Academy
Resources
Using the GMetrix
Training and Testing
Modules

Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the GMetrix
Training and Testing
Modules

Using the
Microsoft
(MOAC)
IT
Academy
Resources
Using the
GMetrix Training
and Testing
Modules

Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the GMetrix
Training and
Testing Modules

Using the
Microsoft
(MOAC)
IT
Academy
Resources
Using the
GMetrix Training
and Testing
Modules
Assessment
Summarize
Strategies
Test 1 (used for pretest)
Training 1 Module
Quiz Show Review – The
Marketing Concept
Quiz Show Review –
The Marketing
Concept
Training 2 Module
Student should take Test 1
and score 700 or more
Student will navigate
through the training
modules with a passing
score of 700 or more
Projects
Microsoft IT
Integration
Course1039
Course 10392
FBLA Integration
Ongoing Assignments
- You always have
something to do!


Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the
GMetrix
Training and
Testing
Modules
Ongoing
Assignments - You
always have
something to do!


Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the
GMetrix
Training and
Testing
Modules
Student will
navigate through
the training
modules with a
passing score of
700 or more
Ongoing
Assignments - You
always have
something to do!


Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the
GMetrix
Training and
Testing
Modules
Training 3 Module
Student will
navigate through
the training
modules with a
passing score of
800 or more
Ongoing
Assignments - You
always have
something to do!


Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the
GMetrix
Training and
Testing
Modules
Test 1
Score between
900-950 you can
go through
training mode
again without
using the Help
utility.
Ongoing
Assignments - You
always have
something to do!


Using the
Microsoft
(MOAC) IT
Academy
Resources
Using the
GMetrix
Training and
Testing
Modules
Competitive Events
Competitive Events
Competitive Events
Competitive Events
Competitive Events
www.fblalivebinder.com
www.fblalivebinder.com
www.fblalivebinder.com
www.fblalivebinder.com
www.fblalivebinder.com
Future: 13
Business: 1, 2, 9,
1, 19, 21
FBLA Livebinder - http://search.conduit.com/?ctid=CT3290229&SearchSource=48&CUI=UN42738222131051015&UM=2