GROUP MEMBERS,
Priyanka bapat-.08 708
Ketaki bhirdikar – 08 711
Jayesh Desai - 08 720
Foram Doshi – 08 722
Rohan Jadhav-08 727
Pooja Jha - 08 729
Rasika Raina - 08 744
Mitali Sorthi – 08 754
Prajakta Torvi – 08 755
Punam Waghulde – 08 758
INTRODUCTION TO BIG BAZAAR
A chain of shopping malls in India owned by Kishore
Biyani’s Pantaloon Group.
Big bazaar is not just another hypermarket.
Provides the best products at the best price.
Reflect the look and feel of Indian bazaars at their
modern outlets .
All over India, Big Bazaar attracts a few thousand
customers on any regular day.
VISION OF FUTURE GROUP
• Future Group shall deliver Everything,
Everywhere, Every time for Every Indian
Consumer in the most profitable manner.
SEGMENTATION
• Geographic: Pan India, 116 outlets
• Demographic: Caters to all ages, Sex
Income group - Middle class to upper middle class
• Psychographics: Value for money
TARGETING
• Middle Class to upper middle class
• Family
• Big Bazaar specifically targets working women and home
makers who are the primary decision makers.
POSITIONING
Price
Shoppers stop
Big Bazaar
Lifestyle
Crossroads
High
Low
Apna Bazaar
Globus
Akbar Allys
High
Low
Rang
e
DIFFERENTIATION
• Bazaar experience in a mall
• Value for money
• Every Day Low Price (EDLP)
• Innovative promotion strategies
• Situated at strategic location
POINT OF PARITY
One stop
shop
Good
quality
Range of
products
Service
POP
POINT OF DIFFERENCE
Value for
money
ambience –
feel of
bazaar
Logistics
EDLP
POD
SEARCH, EXPERIENCE & CREDENCE
QUALITIES
• Search: Word of mouth,
Advertising,
Low priced products
• Experience: Crowded,
True feel of bazaar (Mandi),
High billing time,
Lack of awareness among the employees
about the products
• Credence: Low cost products,
Attractive discounts
SERVICE DESIGN
• Handling all the departments
• Handling Logistics
• Customer service
• Service blueprint.
Service Processing at Big Bazaar Retail Stores
Exterior
of the
retail
stores
Submission
counter for
baggage
Basket /
Trolley
Products &
Other
interiors
danglers,
lifts, wash
rooms
Arrives at
Big bazaar
retail
store
Submits his
baggage to
the baggage
counter
Gets a
pulling
basket /
trolley
Security
guards
Counter staff
Customer
Support staffs
Visits
various
product
counters
Product
display
Counters
Uniform
ed Sales
staff
Enquires
about the
products
not found
on shelf,
etc.
Customer
Support
Staffs
Inventory
management
Team (SCM)
Staff Trainers
Selects
Products
for final
purchase
Payment
Counter
&
Payment
Slip
Pays
money
according
to the bill
cashier
Purchase
d
products
cover
bags
Exit and
product
withdraw
al
counters
Complaint
&
Feedback
desk /
Website
Leaves with his purchases
& collects his belongings
from the baggage
counter.
Security support
staffs
Finance
Department
persons
SAP / ERP
Security
Department
CRM
SERVICE RECOVERY