SMALL IS BEAUTIFUL Study of Economics as if people mattered Ernst Friedich “Fritz” Schumacher Reviewed for Ashesi – Leadership III – Spring 2016 Stephen Adei BIO or PROFILE • Born 1911 in Borne, died in 1977 in Switzerland, educated at Oxford and Columbia • Internationally became influential British economist thinker, statistician, serving as Chief Economic Advisor to the UK National Coal Board for two decades. • Most famous for his phrase “Small is Beautiful” • His famous work- Small is Beautiful was published in 1973 and ranked among the 100 most influential books since WWII CORE MESSAGE • “ Excessive materialism and meaningless growth are detrimental to human development and that smaller sized, appropriate technologies and societies will be beneficial to both humans and the environment” • His core philosophy is “enoughness”, appreciating both human needs, limitations and appropriate use of technology • Faults conventional economic thinking of “growth is good” and “bigger is better” • Gross national product is not appropriate measure of well being and the need to balance materialism with ideals such as justice, harmony, beauty and health FURTHER ELABORATION OF MAIN MESSAGE • “Maximum satisfaction from minimum consumption”. • “Economics as if people mattered”. Mass production should not be our focus. • Different perception of work-not just unbridled accumulation but part of realizing total person • Small is preferable; He sees in Buddhist Economics a prototype of how society should be organised. “Small is Beautiful” • Everything needs structure to survive • Foot-looseness corporation (MTN) is as a result of mass communication and transportation and driving everything towards the mega- cities, corporation and must be checked by new form of ordering society and business in small groups with human face • The poor seems to have no place in industrial economics ARGUMENTS • The focus - Human beings as against goods. • Production and consumption - making long-lasting goods. • The measurement of standard of living. GDP is not an accurate measure of welfare • Sees work in a different light – and not favourably disposed towards increasing mechanisations, and drift of women into the working world. • Emphasises renewable as against non-renewable resources - tree planting, • Local resources for local consumption (exports - imports). • Vulnerable structures of today (internationalization or globalisation) cause foot-looseness - migrations, unemployment and slums. • Regionalism (that local organisation of life and production) is the only way the poor can be included in industrial economy. PRODUCTION • Size The creation of “Megalopolis” leads to footlooseness And that must give way using local resources in production for regional use -Economics of Gigantism incapable of solving today’s problems rather production should be in smaller units -The Buddhist Economist’s is recommended: Understanding of Consumption is better RESOURCES •Non-renewable resources must be used only if they are indispensable and only with greatest care of concern for conservation. Otherwise to use them extravagantly is an act of violence. WORK Buddhist perspective of work The opportunity to utilize and develop his faculties Overcome egocentredness through communal tasks Bring forth the goods and services needed for existence not unbridled luxury. Difference Between Western Economics And Buddhist Economics (Not In Small Is Beautiful But Idea Is There And Fully Expanded In Latter Essay) • Idolatry of Giantism – “The bigger the bill the harder you ball” - Wiz Khalifa. • Small is better; s ize leads to brain drain • Self interest vs. Anatta (one self) - Humans are homo reciprocals • Ahimsa • Gross (non-violence) national Gross vs product national happiness CRITIQUE • Could not • Lack of keep up with increasing population. incentives for higher productivity • Idealist but not • Necessity of • Neglect of seemingly feasible. trade discounted women in labor force. CONTIBUTION TO GOOD SOCIETY DISCUSSION • Strong on community •Strong on equality, but •Weak on •Liberty is efficiency not a major issue addressed in his work IMPACT ON LEADERSHIP THINKING •Challenges our perception of work and organization of work to give it human face •Could incorporate his views I think in mega organisations in organising workforce into teams with better emphasis on mutual well being than cutthroat competition