IBM Think!Thursday Sales Enablement Series
Selling Middleware with Open Source and Linux
May 24, 2007
© 2007 IBM Corporation
IBM Software
www.ibm.com/software
IBM Think!Thursday Web Conference Audio Details
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IBM Software
www.ibm.com/software
Think!Thursday Program Schedule
 2007 Series Monthly Format
Can’t attend?
Listen to the
replay!
– First Thursday
• Tivoli Think!Thursday
• WebSphere Think!Thursday
11 AM EDT (NYC) / 4:00 PM (UK)
12 PM EDT (NYC) / 5:00 PM (UK)
– Second Thursday
• Rational Think!Thursday
• Information Management Think!Thursday
11 AM EDT (NYC) / 4:00 PM (UK)
11 AM EDT (NYC) / 4:00 PM (UK)
– Third Thursday
• Lotus Think!Thursday
11 AM EDT (NYC) / 4:00 PM (UK)
– Fourth Thursday
• IBM Software Think!Thursday
Note: Daylight Savings Time now in effect
http://www.worldtimeserver.com/
11 AM EDT (NYC) / 4:00 PM (UK)
IBM Software
www.ibm.com/software
IBM Virtual Innovation Center Think!Thursday Details
 Presentation and Audio replays available from the IBM Virtual Innovation
Center (http://www.ibm.com/partnerworld/vic)
 VIC Think!Thursday access instructions:
– Add Think!Thursday to your VIC profile
– After logging in:
• Select “Selling Resources”
• Select “Change your product selection”
• From Sales and Marketing category, select “Think!Thursday sales series”
– Select one, multiple, or all entries
• Scroll to the bottom and click “Submit”
• Refresh by clicking on the VIC link at the top of the left hand navigation bar
– To access Think!Thursday resources on the VIC
• After logging in, select “Selling Resources” from the left-hand navigation bar
• From Select a Product, select the desired Think!Thursday sales series and click “Submit”
IBM Software
www.ibm.com/software
IBM Think!Thursday Program Information
 Think!Thursday Presentations and Audio Replays on the VIC
– Overview / Upcoming Events tab
• Find upcoming sales series details and presentations prior to the event
– Training tab
• Find archive of all prior IBM Software brand sales series presentations and audio replays
 IBM Think!Thursday Scheduled Events
– IBM Virtual Innovation Center (Upcoming Events)
– PartnerWorld Marketing and Enablement calendar
 IBM Think!Thursday Program URL
– https://www-304.ibm.com/jct09002c/partnerworld/mem/events/eac_think_thursday.html
 IBM Think!Thursday Program Feedback:
– Alexandra Kaplin (akaplin@us.ibm.com)
Open Source and Linux Middleware
Selling Middleware with Open Source and Linux
Adam Jollans - Open Source and Linux Strategy Manager
IBM Software Group
Business Partner Think!Thursday
May 24, 2007
IBM Confidential | 2007
© 2007 IBM Corporation
Open Source and Linux Middleware
Agenda
 Market Dynamics: Linux and Open Source
 Open Source: Offerings and On-Ramps
 Linux: Key Middleware and Plays
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IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Why Customers Are Adopting Linux
 Linux offers UNIX customers the
flexibility to choose lower cost
hardware
UNIX
migrations
Windows
migrations
 Linux offers Windows customers
increased flexibility and enhanced
security / reliability
Flexibility and
Choice
Security
 Linux offers all customers choice
for new workloads through open
computing, avoiding lock-in to
proprietary hardware or software
vendors or architectures
Total Cost of
Ownership
Reliability
8
IBM Confidential
New
Workloads
© 2007 IBM Corporation
Open Source and Linux Middleware
Linux is (Still) on Fire!
9.0
Worldwide Linux Server Revenue (All Vendors) Linux market
is over $7.5B Growing 5x the $19B Windows market!
8.0
7.0
$ Billions
6.0
5.0
Q306 YoY Revenue Growth (based on Rolling 4Q)
4.0
20.0%
3.0
8X
5X
10.0%
2.0
0.0%
In Q306, Linux Revenue Growth was:
► 8X Total Server Market
► 5X Windows
1.0
Linux
Window s
UNIX
Other
-10.0%
9
Source: Gartner Quarterly Statistics Rolling 4 Quarters 3Q06
IBM Confidential
© 2007 IBM Corporation
Q
3
20
06
Q
2
Q
1
20
06
Q
4
20
06
20
05
Q
3
Q
2
20
05
Q
1
20
05
20
05
Q
4
Q
3
20
04
Q
2
20
04
Q
1
20
04
Q
4
20
04
Q
3
20
03
Q
2
20
03
Q
1
20
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20
03
Q
4
Q
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02
Q
2
20
02
20
02
Q
1
20
02
20
01
Q
4
0.0
Total
Market
Open Source and Linux Middleware
Customers are Increasing their Adoption of Linux
 September 2006 Survey of readers of IBM Open Source &
LinuxLine newsletter
Source: IBM Open Source and LinuxLine Survey, October 2006.
Conducted by Unisphere Research for IBM
10
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Linux Usage has Expanded Beyond Web Servers
 September 2006 Survey of readers of IBM Open Source &
LinuxLine newsletter
Source: IBM Open Source and LinuxLine Survey, October 2006.
Conducted by Unisphere Research for IBM
11
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Open Source is part of Open Computing
 Open standards
► Improving information sharing by simplifying
integration of disparate technologies
► Promoting interoperability by using open
published specifications
 Open architecture
► Increasing collaboration by easily extending
business processes – eg SOA
► Innovating on top of common hardware
specifications
 Open source
► Promoting innovation by leveraging
community development
► Accelerating open standards adoption
12
IBM Confidential
Open Computing
Open
standards
Community
Innovation
Open
architecture
© 2007 IBM Corporation
Open
source
Open Source and Linux Middleware
Customers see benefits and challenges in Open Source
Potential Customer Benefits
 Low acquisition cost
 Frictionless access to software
► Light weight and easy to use
► Rapid prototyping
 Choice and Flexibility
► Hardware portability and software flexibility
► Modularity and extensibility
► Range of support options
 Quality of software
► Peer review of source code
► Broad community testing
► Fast cycle time of releases and bug fixes
 Community innovation
► Opportunity for interaction with developers
► Open user community support and features
► Harvest commoditized components and
use freed-up resources for innovation
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IBM Confidential
Potential Customer Challenges
 Support
 Integration
► with other open source software
► with commercial software
 Skills
 Availability of applications
 Maturity
► Enterprise requirements gap (Functionality /
Scalability)
► Community / Industry support
► Sustainability of business model
 Too many choices
© 2007 IBM Corporation
Open Source and Linux Middleware
Open Source projects vary in maturity and adoption
Mature
Web Servers
Operating
Systems
Increasing Maturity
Web
Browsers
Client Collaboration
Services
Enterprise Search
Grid
Application
Servers
Development
Tools
Databases
Systems
Management
SOA
Open Hardware
Emerging
Increasing Adoption by Customers
Source: IBM, February 2007
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IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Customers use both Open Source and Private Source
Private Source
Open Source
Creating software that is private source
and innovative - intended to
differentiate the vendor and deliver
value to the client.
Creating, maintaining, and enhancing
software through open, collaborative
communities driving evolution of
standards and innovation.
The Industry is Seeking a New Equilibrium
15
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Agenda
 Market Dynamics: Linux and Open Source
 Open Source: Offerings and On-Ramps
 Linux: Key Middleware and Plays
16
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
IBM’s Open Source Goals
1.
Innovation: Harness and fuel the energy
and innovation of open source communities
2.
4.
17
Enhancement: Capture, focus and translate
open source innovation into value for our
customers
Layer
Enhance
Community Innovation
Contribute
Participate
.. Donate
Growth: Leverage open source to gain new
users, enter new markets, and expand
business opportunities
IBM Confidential
Extend
© 2007 IBM Corporation
Integrate
3.
Contribution: Become a strategic player in
open source communities, both as a
contributor and consumer of technology
Support
Embed
...Sponsor..
Open Source and Linux Middleware
Open Source Beyond Linux
Software
Development
Client
Collaboration
Information
Management
Systems
Management
Open
Source Services
Open
Hardware Platforms
18
Web Application
Servers
IBM Confidential
Open
Grid Offerings
© 2007 IBM Corporation
Open Source and Linux Middleware
Apache Community and Web Application Server Projects
 Apache.org
►
Open Source not-for-profit Foundation
►
Home of the market-leading Apache HTTP server
►
Now multiple Apache projects, characterized by:
– Collaborative, consensus based development process
– Open and pragmatic software license
– Desire to create high quality software that leads the way in its field.
 Apache Tomcat
►
Servlet container for Java Servlets and JavaServer Pages
►
Widespread adoption
 Apache Geronimo
►
Server runtime for J2EE
►
Rapid increase in adoption
 Apache Tuscany
19
►
Implementation of SOA programming model
►
SCA and SDO
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
WAS - Community Edition
 WebSphere Application Server - Community Edition
►
Lightweight J2EE application server built on Apache Geronimo technology
►
Integrates Apache Tomcat
►
Includes Apache Derby
►
No up-front costs
►
World-class support (optional, fee-based)
►
Winner – Open Source Tool of the year, Developer.com
IBM WebSphere Application
Server Community Edition
Your Killer App
20
Apache Tomcat
Security /
Authentication
Web Tier
Clustering
Geronimo Plug-In Kernel
Fully Integrated & Extensible
Kernel Services
SOAP/Web
Services (Axis)
JMS Messaging
Other Optional Plug-ins for EJBs, Transactions, etc.
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Pay By Touch
Based in San Francisco, California, Pay By Touch consumers can use the Pay By Touch
system to pay for purchases simply by swiping their fingers on a Pay By Touch sensor. The
system securely connects users to user accounts at point-of-sale (POS) locations, eliminating
the need for users to carry credit or debit cards, checks or cash.
CHALLENGE
The JBoss Application Server,
which the company was using
to test J2EE applications for
its Web site, didn't integrate
with the WebSphere
Application Server (WAS)
production environment. To
streamline the development
process and reduce costs,
Pay By Touch needed to
implement a compatible, lowcost J2EE development
server.
21
IBM Confidential
BENEFITS
SOLUTION
Pay By Touch implemented
IBM WebSphere Application
Server Community Edition
(WASCE) V1.0 software on
Intel-based hardware. The
software acts as a readily
accessible and flexible
foundation for developing
Java-based applications,
which can be easily deployed
on the WebSphere production
server after testing.
Application eliminated the
need to port applications to
production after testing.
Time savings facilitated a 50
percent increase in the IT
staff's productivity.
By standardizing on
WebSphere software,
receives around-the-clock
support from IBM in all areas
of its infrastructure.
Sped the company's time-tomarket
© 2007 IBM Corporation
Open Source and Linux Middleware
WebSphere Application Server Family
Ultimate
scalability &
performance;
functional
depth &
breadth
WebSphere Application Server
for zOS
WebSphere
Application Server
Network Deployment
WebSphere
Application Server
Customer
Needs
WebSphere Application
Server - Express
Reduced
acquisition
costs;
Small
footprint..
WebSphere Application
Server Community
Edition
Built on open source technology
Fast deployment of single app;
low transaction volumes…
22
Built on common WebSphere code
IBM Confidential
Capabilities
High transaction volumes, High
Availability, Advanced Web Services…
© 2007 IBM Corporation
Open Source and Linux Middleware
Eclipse Community and Projects
 Eclipse.org
►
Open Source Community
►
Home of the market-leading Eclipse Java IDE
►
Started with IBM code contribution in 2001
►
Now multiple Eclipse projects, focused on building an open integration platform
comprised of extensible frameworks, tools and runtimes for building, deploying and
managing software across the lifecycle
►
Eclipse also hosts modelling, test, and web tools projects
 Eclipse Platform
►
Universal integration platform of extensible frameworks and exemplary tools
►
Integrated Development Environment
►
Eclipse base language IDEs for most of the popular languages, including
– Java
– C/C++
– PHP
23
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
IBM Rational Elite Support for Eclipse
 World-class technical support for Eclipse, the open source
development environment from the Eclipse Foundation
 Support for the Eclipse Platform, including the Java
Development Toolkit (JDT) and its Plug-in Development
Environment (PDE)
►
Test and Performance Tools Platform (TPTP)
►
Graphical Editing Framework (GEF)
►
Eclipse Modeling Framework (EMF)
 Features
24
►
Equivalent to IBM commercial product support
►
Phone support at no additional cost
►
Defect Fixes
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
IBM Rational Software Delivery Platform
Governance Expertise and Dashboards
Solutions for geographically distributed development, compliance, SOA
Process & Portfolio Management
 IBM Rational® Portfolio Manager
 IBM Rational Method Composer
 IBM Rational Team Unifying Platform™
Quality Management
Architecture Management




IBM Rational RequisitePro®
IBM Rational Software Architect
IBM Rational Software Modeler
IBM Rational Application Developer





IBM Rational RequisitePro®
IBM Rational Performance Tester
IBM Rational Functional Tester
IBM Rational Manual Tester
IBM Rational PurifyPlus
Change & Release Management
 IBM Rational ClearCase®
 IBM Rational ClearQuest®
EclipseTM,
25
IBM Confidential
 IBM Rational Build Forge®
 IBM Rational RequisitePro®
Partner ecosystem & open computing
Linux®, Microsoft® Windows®, UNIX®, IBM z/OS®
© 2007 IBM Corporation
Open Source and Linux Middleware
Eclipse RCP
 Eclipse Rich Client Platform
►
Application Integration Platform for rich client applications
►
Major Investments by SAS, NASA, US Army, Adobe, IBM
►
Based on Equinox (OSGi)
 Benefits of Eclipse Rich Client Platform
►
Cross platform support – Windows, Linux, Mac, Unix, embedded devices
►
Open, vendor neutral API for developing native GUI applications
►
Native look and feel and desktop integration
►
Enables ISVs to deliver applications for more desktops…
►
…at minimal incremental cost
 Proof of Eclipse RCP
26
►
Cross-platform Lotus Notes, Lotus Sametime, and Lotus Expeditor
►
NASA JPL Mission management software
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Lotus Expeditor
 Composite Desktop built on Eclipse RCP
 Platform for Client Computing
► Compelling / Responsive User Interface
►
Local U/I logic does not need web connection
►
Aggregates Information from existing applications
►
– Web, Java, Rich Client, Forms and Portal*
An open alternative to Microsoft .NET
 Semi-connected clients (Mobile Apps / Portal / Forms / WebSphere)
► Work productively while offline
►
Use where bandwidth unreliable / expensive
 Server Managed Client Software
► Centrally deploy and manage software on remote client systems
 Preserves programming model
► Familiar APIs enable developers to reuse skills / extend existing applications
►
27
Toolkit plugs into Eclipse 3.2 workbench
IBM Confidential
© 2007 IBM Corporation
…
Open Source and Linux Middleware
Lotus Notes, Sametime, and Expeditor
 All built on Lotus Expeditor
Lotus
Sametime
Lotus
Notes
Notes 8 Adds…
Collaboration
Calendaring, email, Contacts
Domino, Teamspaces
Taking collaboration to a new level
Lotus
Expeditor
Rich Client Platform
28
IBM Confidential
Sametime Adds…
Messaging / Presence
VIOP Click to Call …
Instant Meetings / Conference
Platform for real time business
Lotus Expeditor Adds
Interaction: Forms, Portal
Integration: DB2e, Microbroker, SOA, …
Client Mgmt: Deploy, Manage, Security
Support
Platform for composite applications
© 2007 IBM Corporation
Open Source and Linux Middleware
Apache Derby and Lucene
Apache Derby





Lightweight embeddable zero-admin Java RDBMS
IBM contributed code to the Apache Foundation as Derby in August 2004
Derby embedded in IBM products including Lotus Workplace and WAS CE
Derby graduated from incubator into the Apache DB project in July 2005
Sun announced support for Apache Derby and committed developers in
July 2005
Apache Lucene
 Open-source search software
 High-performance, full-featured text search engine library written entirely in
Java.
 Technology is suitable for nearly any application that requires full-text
search, especially cross-platform
29
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
OmniFind Yahoo! Edition
OmniFind Yahoo! Edition
 Based on Apache Lucene, enhances Lucene’s functionality and easy of use
 No chart, use instantly out-of-the-box, integrates with Yahoo! for web search
User
Experience
Web UI Components (AJAX, LAMP)
Admin
Configuration
Web APIs (REST, SOA)
Information
Services
Collaborative Query Services
(Keyword, Range, Multi-faceted, Semantic, XML, Social Relevancy, Federation)
Document, Data and Interaction Index
(Performance, Low Latency)
Content Processing
(Parsing, Linguistic Analysis)
Reach
(Crawlers, Push API)
Information
Integration
Intranets &
Web Sites
30
IBM Confidential
File
Servers
© 2007 IBM Corporation
Open Source and Linux Middleware
DB2 Express-C
Production Ready
Innovative Technology
Developer Community
 Free to develop, deploy
and redistribute*
 Leading edge, highly
resilient and proven
technology.
 Application development
made easy
 No limits – just data
 No database size limit
 No limit on number of
instances per server
 No user limit
* Free registration required
31
IBM Confidential
 First hybrid relational and
XML data server
 Same superior technology
and programming support
as DB2 Express Edition in
a smaller package
 Dedicated team for DB2
community participation
 Comprehensive forum
support available
 Skills and applications
apply to all DB2 editions
© 2007 IBM Corporation
Open Source and Linux Middleware
Agenda
 Market Dynamics: Linux and Open Source
 Open Source: Offerings and On-Ramps
 Linux: Key Middleware and Plays
32
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
SWG Brands – Linux Integrated Strategies, Key Messages & Plays
WebSphere and Linux
• Penetrate whitespace, mid-market, ISV’s and
SI’s with WAS-CE and Linux
−Unlocks market for up-sell opportunities
across WS portfolio
• Gain access to CxO’s through consultative
selling of ‘The Flexibility of WS SW and
Linux’
−The best platform for SOA solutions
Tivoli and Linux
• Businesses are deploying a mix of open
source and proprietary software
• Tivoli is uniquely qualified to reconcile and
manage emerging mixed environment
• Key solutions include
−Enterprise Single Sign On; Composite App
Mgr; TSM; IRES (drags Tivoli products)
33
IBM Confidential
Lotus on Linux
• Retain and grow install base
−Notes/Domino 8 on Linux; server-managed
clients; feature collaborat’n
• Extend Portal leadership
−WSP-E for SMB; exploit Expeditor (e.g.
cross-platform and off-line rich client):
feature WSP as front for SOA
• Attract new customers & build new mkts
IM Brand and Linux
• DWE solutions for entry to mid-level SMB
−DB2 DWE Starter Edition & Intermediate
Edition
• ‘Complete’ solutions
−DB2 DWE Advanced Edition & DB2 BCU1
• MYSAP All-in-One solution bundles for a
variety of industries
© 2007 IBM Corporation
Open Source and Linux Middleware
WebSphere Portfolio and SOA on Linux
Linux: an excellent building block on the way to SOA
Business Services
Supports enterprise business process and
goals through businesses functional service
WebSphere Business
Modeler
Development
Services
WebSphere Business
Monitor
WebSphere Business
Services Fabric
Interaction Services
Process Services
Information Services
Enables collaboration
between people, processes &
information
Orchestrate and automate
WebSphere Process
business processes
Manages diverse data and
content in a unified
manner
Integrated
environment
for design and
creation of
solution assets
Server
Enterprise Service Bus
WebSphere
ESB
WebSphere DataPower
Appliances
Partner Services
Connect with trading
partners
WebSphere
Message Broker
WebSphere Service
Registry & Repository
Business App Services
Access Services
Build on a robust,
Facilitate interactions with
existing information and
application assets
WebSphere
Application
Server
scaleable, and
secure
services environment
WebSphere Application Server CE
WebSphere Adapters
WebSphere Commerce
Infrastructure Services
Optimizes throughput, availability and utilization
WebSphere Extended
Deployment
IBM Confidential
© 2007 IBM Corporation
Apps &
&
Apps
Apps
Info&Assets
Assets
Assets
Info
Info
WebSphere Integration
Developer
34
Management
Services
Manage and
secure
services,
applications &
resources
Open Source and Linux Middleware
IBM Information Management Portfolio on Linux
IBM offers the most comprehensive information management infrastructure on Linux
Database Server and Tools
 Build the foundation for
information on demand to meet the
full range of your business needs
 DB2 9
 Informix IDS
 DB2 Express-C
 Apache Derby - open source
Content Management
 Capture the value of all
information contained within
multiple content types
 DB2 Content Manager
 DB2 Document Manager
 OmniFind Yahoo! Edition
 OmniFind Enterprise Edition
Business Intelligence
Information Integration
 Gather, manage and analyze
information providing real-time
insight into your business
 DB2 Data Warehouse Edition
 DB2 Alphablox
 IBM Balanced Warehouse D-Class
 Collect and integrate diverse and
distributed information across
your enterprise
 WebSphere Federation Server
 WebSphere DataStage (Ascential)
 WebSphere Information Services
Director
35
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Makau saves money and improves customer satisfaction with
WAS CE and DB2 Express-C on Linux
Challenge:
 Makau Learning Appliance features a library of more than 300 courses with a
built-in learning management system that tracks student progress and
improves course administration. Makau wanted to reduce licensing costs it
paid to build its solution on MySQL.
Key Benefits:
Makau offers
enterprise-wide,
24x7 delivery of
custom courses
in partnership
with training
professionals. It
combines
advanced elearning with
traditional onsite workshops.
36
 Makau can:
 Save with a no charge license entry point but can
 Leverage support and application scalability as content size / usage grows
 Customers can:
 Store, search and retrieve course data faster and more efficiently
 Leverage autonomic functionality
Solution:
 IBM and Novell Integrated Stack for SUSE Linux Enterprise (ISSLE)
 Including DB2 Express-C and WebSphere Application Server Community Edition
 Running on IBM System x servers.
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Lotus Portfolio on Linux
Rich client
Browser
Portal
Mobile
Interaction and client services (online or offline)
Notes &
Domino
Mail, calendaring and
collaborative applications
Sametime
Unified communications
and collaboration services
Quickr
Collaborative content and
team services
Connections
Social software for
business
Composite application framework
Expeditor
Rich Client Platform
37
IBM Confidential
© 2007 IBM Corporation
Portal
Composite application
and integration services
Open Source and Linux Middleware
ASPCA heals infrastructure woes to better provide for
the welfare of animals
Challenge:
 Mission-critical server crashed frequently, bringing down e-mail and
threatening the operations of the nation’s oldest and largest animal welfare
organization
With a highly
reliable,
resilient and
security-rich
infrastructure,
employees could
regain focus on
ASPCA’s
humane mission,
improve
productivity and
save money
38
Key Benefits:
 100% availability in 18 months after solution went live
 30% reduction in TCO, including savings in maintenance, licensing, server and ISP
costs
 Heightened ability to focus on core mission of ASPCA, including faster response to
urgent requests for advice on first aid or law enforcement
Solution:
 Lotus Domino, Red Hat Enterprise Linux, and IBM xSeries servers
 Open-source platform accessible through Web browsers and built on highly reliable
IBM xSeries Linux cluster enables reliable communication among ASPCA staff
 Redudancy at the server and software levels with IBM® Lotus Domino clustering
and IBM xSeries OnForever
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Tivoli Software on Linux
An integrated part of the leading middleware software and support
offerings from IBM Software Group – Over 40 Products Supporting Linux
Key IBM Tivoli Software Products
Tivoli Provisioning Manager
IBM IT Service
Management
IT Process
Management Products
IT Service
Management Platform
IT Operational
Management Products
Best Practices
Reduce IT administration costs, improve infrastructure utilization, and
reduce management complexity by automating manual and repetitive
datacenter change management tasks
Tivoli OMEGAMON® for Linux & Tivoli OMEGAMON DE
Integrate Linux with all systems and applications to see and manage the
entire enterprise from a single point of control
Tivoli System Automation for Multiplatforms
Provides Mainframe-like High Availability/Failover and Application
Automation for Linux servers, middleware, and applications
Tivoli Access Manger for Operating Systems
Combines full-fledged intrusion prevention—host-based firewall, application
and platform protection, user tracking and controls—with robust auditing
and compliance checking
Tivoli Storage Manger
Protectc your organization’s data from failures and other errors by storing
backup, archive, space management and bare-metal restore data, as well
as compliance and disaster-recovery data in a hierarchy of offline storage
39
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
IBM Rational Software Development Platform for Linux
Governance Expertise & Dashboards
Global Development & Delivery
Process & portfolio management
Development productivity
Change & release
management





Rational RequisitePro®
Rational ClearCase®
Rational Build Forge®
Rational ClearQuest®
Tivoli Provisioning
Manager
 Tivoli Intelligent
Orchestrator
Best practices content: Rational Unified Process®
Tivoli Unified Process®
Project Portfolio Management
Quality
management
 RationalRequisitePro®
 Rational Performance
Tester
 Rational Functional
Tester
 Rational Manual Tester
 Rational PurifyPlus
Architecture
management
 Rational
RequisitePro®
 Rational Application
Developer
 Rational Systems
Developer
 WebSphere
Integration Developer
 Rational Data
Architect
 WebSphere Developer
for zSeries and iSeries
 WebSphere® Business
Modeler
 Rational Software
Architect
 Rational Software
Modeler
 Rational Rose®
Data Modeler
Partner ecosystem & open computing
(EclipseTM, Linux®, Microsoft® Windows®, UNIX®, IBM z/OS®)
Risk & compliance management
40
IBM Confidential
© 2007 IBM Corporation
SOA governance
& service lifecycle management

Portfolio Manager
 Rational Method Composer
 Rational Team Unifying Platform™
Rational®
Open Source and Linux Middleware
Client Collaboration: IBM’s open client solution offers flexibility
and choice built on open source and open standards
“With Open Client and other initiatives, IBM's now seeking to differentiate its Lotus
Collaboration Software from Microsoft's Exchange offering by stressing its
multiplatform capabilities.” IDG News Service
“IBM aims to lower cost of using
Linux, Apple PCs“ Reuters
Rich
Thin
Applications
“Dana Gardner, an analyst with
Interarbor said the IBM offering
could have promise for businesses
that want more choice of user
operating systems”
Lotus Notes 8
Editors
Lotus Sametime 7.5
Lotus Expeditor
Browser
eclipse
Portal,
COMPUTERWORLD
IBM Confidential
Connections
Apps
Choice of Operating System
Windows
41
Access
© 2007 IBM Corporation
Mac OS X
Open Source and Linux Middleware
Linux: Raytheon leverages Real Time Linux to improve
performance and reduce Risk and TCO
Challenge
DDG-1000
USS Zumwalt
Build a Real Time Linux Operating System that would
compliment the RT Java to meet the performance
requirements of the DDG-1000 program while working with
the Linux Community to mainline the enhancements.
Key Benefits*
Open Source Solution that is on track to be adopted by the Linux Mainline
Open Real Time Stack: RT Linux- RTSJ & RT GC RT Java- x86 Blades
Reduced Risk and Reduced Total Cost of Ownership
Solution
Real Time Linux – Led by IBM Linux Technology Center,
working with Red Hat and Linux Community
IBM System x and BladeCenter solution
Fully preemptive kernel, reducing critical path latencies
Priority inheritance enabled kernel and userspace locking
* http://www.prnewswire.com/cgi-bin/micro_stories.pl?ACCT=149999&TICK=RTN&STORY=/www/story/02-06-2007/0004521277&EDATE=Feb+6,+2007
42
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
SELinux and WebSphere: UK Government Pilot
Challenge
Build a pilot of a secure Linux Operating System that allows
cross department “Access to data Anywhere. Anytime. Anyhow.”
and provides a common trust infrastructure for shared services
and applications, primarily WebSphere and DB2.
Key Benefits*
Mandatory Access Contol (MAC) security for mainstream OS
Server Process Confinement and Protection (sandboxing)
Strongly enforced N-tier architecture
Non intrusive enablement
Solution
Tresys provides rule development
IBM tests pilot enviroment
Belmin (ISV application) tests pilot integration
Pilot use (permissive mode) at NHS Hospital Trust
Pilot in production November 2006
* White Paper “Enabling Government and Business Transformation with Mandatory Access Control Security” now available
43
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
Summary






44
Open Source and Linux can offer a reason-to-call, a source of revenue
through IBM software and services, and an on-ramp to further IBM software
Customers are looking for a “trusted advisor” on Open Source and Linux –
and IBM Business Partners can meet this need
Linux is now in mainstream usage in many areas – and emerging in others
such as Client, Real time, and Security
Customers typically do not choose open source software so they can modify
the code – instead they choose it for business or technical reasons such as
flexibility, TCO, or functionality
Open source is not a “silver bullet” for customers and offers its own
challenges – but in can provide real benefit especially as part of a mixed open
source / private source solution
There are many ways to make money around open source – including Direct
(e.g. support), Indirect (e.g. on-ramp), and Disruptive (e.g. competitive
displacement)
IBM Confidential
© 2007 IBM Corporation
Open Source and Linux Middleware
How to get started with Open Source and Linux
 IBM Linux Portals
►
ibm.com/software/linux
►
Ibm.com/linux
 IBM Open Source Portal
►
ibm.com/opensource
 developerWorks Website
►
ibm.com/developerworks/opensource
 IBM Systems Journal
►
“Open Source” edition - Vol 44, No 2, 2005
►
www.research.ibm.com/journal/sj44-2.html
 Key IBM Contacts
45
►
Adam Jollans (Marketing & Strategy) – adam_jollans@uk.ibm.com
►
Nallu Reddy (Sales) – nreddy@us.ibm.com
IBM Confidential
© 2007 IBM Corporation
IBM Software
www.ibm.com/software
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IBM Think!Thursday July 26th
SOA Business Value Analyst Tool
Date
Title
June 7th
Tivoli Think!Thursday
Discover the Latest Tivoli Marketing Tools to Increase Revenue
WebSphere Think!Thursday
Sales enablement tools for you to use
June 14th
Rational Think!Thursday
Get Ready to Plan your Rational Software Comes to You! Event
Information Management Think!Thursday
To be announced
49
June 21st
Lotus Think!Thursday
To be announced
June 28th
IBM Think!Thursday
no call – end of Q2
IBM Software
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IBM Think!Thursday sales series
replays available on the IBM VIC
Month
Title
April ’07
Marketplace Assessment
March ’07
Proper Risk Management to Ensure Customer Success
February ’07
Leveraging SVI, Technical Sales Mastery and the We Pay Program
October ‘06
Solution Selling – Cross Sell Reference Guide
September ‘06
Software Sales Essentials for Business Partners
50