8 DESIGN TECHNOLOGY - GRAPHICS
MARKETING
PRODUCT DESIGN
FASHION CLOTHING
Refer to the evaluation rubric before you start
this unit to find out3/22/2016
how you are going to be
assessed.
Situation:

You have been asked by the
Managing Director of a newly
established clothing design
company to design exclusive
sportswear to target a trendy
sports image for sports teams
worldwide. The clothing should
portray the latest look for the
new millennium.
BRIEF:
Design and develop trendy
fashionable clothing for a sports
team of a sport of your choice.
Create a name for the new
company and design a suitable
logo and label to market the
clothing. Develop your ideas
following the correct design
process.
TASK ONE:
Foundation studies:
 Using tracing paper and a calligraphy pen trace the
given fashion sketches.
 Complete given exercises by rendering clothing on
fashion models.
HOME STUDY:
 Find articles of sporting clothing in magazines and cut
out and lay them up on a sheet of paper. Write
comments beside each article pointing out what you
consider to be good and bad features.
TASK TWO:




Watch the video: Fashion Design
Trace the given figure of a normal human body
and the graphic artist model figure and compare
the differences in ratio of the head to body
length. Present your analysis using good graphic
techniques.
Write a brief summary of your findings.
Research design ideas.
TASK THREE:




Develop a folio of freehand concept sketches of
possible sports clothes. (use the design process)
Write design comments beside each design to
highlight its attributes.
Your design ideas are to be presented to the
Managing Director for approval and the
development of a chosen design. (your teacher will
be the acting Managing Director so your design
sketches should be presented to a high standard)
Produce freehand developmental drawings of the
given fashion figure models.Clothe them with your
two best clothing designs and scan them into the
computer and produce a one page advertisement.
TASK FOUR:

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Using a mind map brainstorm possible names for
the new company
Using the computer design a suitable logo to
portray the new company name.
Design and develop a display card to be
attached to the sports clothes. It must highlight
the attributes of the clothing and material and
explain how to wash and care for them.The new
company logo must also be displayed on the
display card.
Present all your drawings in a unit of work with a
front cover page.
See the assessment rubric in file:
Sports_fashion.pdf