Mike Lloyd
mike.lloyd@carbonflame.com
Microsoft Motion business architecture methodology
•
What is Microsoft Motion?
•
What is a Motion project?
•
Why Do We Need It?
Devices
@
Wireless
Voice
Web Svcs
Email
Mail
External
web services
B2B
Common presentation logic
Web Svcs
Web Svcs
Enterprise Integration Hub
Web Svcs
Web Svcs
Content Mgt
Document Mgt.
Commission
Adviser tools
Sales Mgt
Contact Mgt
Agent Admin
Segmentation
Customer Admin
Outputs
Ops Mgmt
Workflow
Diary Mgr
Process Mgt
Business Rules
Security
Infrastructure services
Campaign Mgt
Business services
What Does the Business Want IT to Do?
• Understand the business better
• But org charts and process maps don’t cut it
• Respond a little faster
• But IT rarely gets funding for resilient, flexible solutions
• Cost a little less
• … or create more value
• Help make a difference
• Invoke IT as an enabler for effective business change
• Identify powerful leverage points for the application of IT
Describing the Business
Defining the Business
1. Business capabilities are stable
2. Capabilities that don’t add value can
be eliminated
3. IT is a powerful agent for
transformational change
Web services
SOA
Motion
Mike Lloyd
mike.lloyd@carbonflame.com
What is Microsoft Motion?
Microsoft Motion Business Architecture Modelling
Customer-facing channel partners
2. Generate
demand
5. Collaborate
3. Fulfil demand
IT providers
4. Plan and
manage
Business partners
Customers
1. Develop product
or service
Financial service providers
The Basic Module Map
Customer-facing channel partners
1. Develop product or
service
2. Generate demand
5. Collaborate
Customers
3. Fulfil demand
IT providers
4. Plan and manage
the business
Financial service providers
Business
partners
Module Map – Business Capabilities
Customer-facing channel partners
1. Develop product or service
2. Generate demand
5. Collaboration
3. Fulfil Demand
3.3 Procure resources
3.3.1 Sourcing and Supplier Contract Management
3.3.2 Purchasing
3.2
Advanced
Planning
Request Resources
Manage
Requisition
Approva
Processl
Create
Purchase
Requisitions
Acquire/Purchase
Choose or
Default
Supplier for
Goods
IT providers
Verify/
Negotiate
Price
Purchase
Indirect
Materials
Purchase
Outside
Vendor
Services
Manage
Automatic
Replenishment
Manage
Purchasing
Methods
Consolidate
Approved
Requisitions
by Supplier
Purchase
Capital
Goods
Manage
Open to
Buy/Blanket
POs
Create
Purchase
Orders
Track
Supplier
Commitments
Track Open
POs
Approve
& Validate
Contract
Payments
Provide Supplier
Self-Help
Maintain
Supplier
Catalog
Request Resources
Purchase
Direct
Materials &
Supplies
Manage Suppliers
Manage
Supplier
Relationships
3.5 Logistics
Create
Auction Bids
Resources
Manage
Purchase
Item
Catalog
Manage
RFI/RFQ/
RFP
process
3.4 Produce
Product
Perform
Encumbrance
Check
Manage
Buyer
Performance
Business partners
Customers
3.1 Provide
Service
4. Plan
and
manage
the
enterprise
Create
purchase
requisitions
Financial service providers
The module map
Anatomy of a Capability
Platform
Process
People
Encapsulating a Capability
What Use is a Business Architecture Model?
Value proposition
Operating model
Capabilities
Partnerships
Metrics
IT project portfolio
Outsourcing
IT projects
Offshoring
SOA
Self-service
Mike Lloyd
mike.lloyd@carbonflame.com
How do you use
Microsoft Motion?
Why Start a Motion Project?
Motion
Business architecture
Incremental change
project
Problem-solving
Core vs. non-core
Module map
Customer-facing channel partners
Acquisition
2. Generate demand
5. Collaborate
3. Fulfil demand
IT providers
4. Plan and manage
Financial service providers
Business partners
Sourcing
Customers
Consolidation
1. Develop product or
service
Governance
and compliance
Automation
SOA
Motion Project – Phase 1
Go/no-go?
Phase 1
Establish Project Context
Generate Level 2+ capability map
Document project context & objectives
Assess capability performance
Gate 1 – Go, or no-go?
Motion Project – Phase 2
Go/no-go?
Check completeness of
operational, environmental
and financial framing
Phase 2
Capture Business Architecture
Gather existing business and financial
documentation
'Go In' – Map relevant Level 2+ capabilities
'Go Up' – Connect capability Levels 1 and 2
'Go Out' – Connect environmental capabilities
Gate 2: Check completeness
Off-Ramp
Motion Project – Phase 3
Go/no-go?
Check completeness of
operational, environmental
and financial framing
Understand
'as-is' business
architecture
Phase 3
Complete 'as-is' Business
Architecture
'Go Down' – Cross-reference capabilities to
teams, business objectives and financials
Identify capability connectors
Identify service level expectations
Identify people, process and platform views
Workshop: Gate 3 – Understand Business
Architecture
Off-Ramp
Motion Project – Phase 4
Go/no-go?
Check completeness of
operational, environmental
and financial framing
Understand
'as-is' business
architecture
Phase 4
Recommend Next Steps
Identify leverage points and
impediments
Select appropriate improvement model
Develop next step recommendation
Identify project opportunities and risks
Deliver final project recommendation
Deliver final
project
recommendations
Case Study
• Situation
• Fortune 500 logistics company
• Comprises five independently-minded business units
• IT wanted to move to SOA, business saw little benefit
• Project
• Senior executive wanted to expose commonalities across LoB
• Eight week Motion project sponsored
• Result
• Business thought there was ~15% overlap between LoB; actually ~60%
• Businesses now communicating with a common language
• 20% sustainable reduction in CIO’s CapEx
• Management has a clear path to adopt SOA
• Motion rolled out to all departments as operating model & strategy
Mike Lloyd
mike.lloyd@carbonflame.com
Microsoft Motion business architecture methodology
Next steps …
Workshop – this afternoon, 1pm
Panel discussion – tomorrow, 3pm