The Future of Electric Mobility: 50 Big Ideas From Around the World 10th April 2015 | GreenFleet Scotland | Edinburgh, Scotland Dr. David Beeton Managing Director, Urban Foresight EV CITY CASEBOOK 2012 16 PIONEERING CITIES FROM 9 COUNTRIES LAUNCHED IN LOS ANGELES IN MAY 2012 2012 PARTNERS: STRONG MEDIA ATTENTION & INTERNATIONAL RECOGNITION GLOBAL COMMITMENTS TO EVs CLIMATE CHANGE AIR QUALITY FOSSIL FUEL INDEPENDENCE CLEAN & RESILIENT ENERGY ECONOMIC OPPORTUNITIES e-payment alternative fuels two wheelers journey planning extend journeys lightweighting fleets smart ticketing eco-driving drive trains 2nd life/ recycling manufacturing buses public transport range estimation range-extenders regeneration sales commercial parking state of charge hybrids management systems maintain/ repair cars car clubs location services navigation batteries & materials first responders vehicles integrated transport ITS vehicle tech energy storage skills & services behaviour change vehicles & batteries mobility regulation renewable energy education tax & incentives generate & distribute microgeneration markets & operation network controls expectation mgmt smart grids smart meters recharging networks business models demand management dynamic pricing legal/ commercial leasing standards administration installations charge type charging control value-add services interoperability back office public standard demand forecast funding connectors payment destination fast (AC/DC) remote switching AC/DC energy mgmt private battery swop vehicle to grid safety customer mgmt home inductive vehicle to home EV CITY CASEBOOK 2014 Beyond the pilots & demonstrations Demand Pull Preparing for mass market 2014 Fully commercial Supported commercialisation Demonstrationscale projects Pilot-scale projects Applied research Technology Push 2.0 3.0 CROSSING THE CHASM HOW? THE CHASM Innovators Early adopters Early majority Late majority Laggards CROSSING THE CHASM BIG IDEAS POLICY BUSINESS MODELS OUTREACH THE CHASM Innovators Early adopters TECHNOLOGY Early majority Late majority Laggards TIMELINE 1 BIG IDEA FEB 2014 MAY 2014 SEPT 2014 OCT 2014 OKINAWA COPENHAGEN TOKYO VANCOUVER ANNOUNCED GLOBAL CALL EVALUATION GLOBAL PREVIEW PUBLICATION BIG IDEAS 50 50 BIG IDEAS AIR QUALITY | ALL-ELECTRIC BUS ROUTES | AWARENESS & EDUCATION | BALANCING THE TAXATION EQUATION | BATTERY RIGHT SIZING | BATTERY SWAPPING | BI-DIRECTIONAL CHARGING | CHALLENGING MISCONCEPTIONS | CHANGING TRAVEL BEHAVIOURS | CHARGING AT WORK | CITY LOGISTICS | COMBINING INFRASTRUCTURE | CREATING BASELINE DEMAND FOR URBAN CHARGING INFRASTRUCTURE | CURTAILMENT | ELECTRIC HGVS | ELECTRIC TAXIS | ENERGY INDEPENDENCE | ENGAGING CHILDREN & YOUNG PEOPLE | EV READY BUILDINGS | EVS AND TOURISM | FAST CHARGING NETWORKS | EXTREME WEATHER | FLEET OPTIMIZATION | INFRASTRUCTURE ROAMING & INTEROPERABILITY | INTEGRATED URBAN INTELLIGENCE | LEAPFROGGING FOSSIL FUELS | LIGHTWEIGHTING | LOCAL INCENTIVES | MANAGED CHARGING | MICROMOBILITY | NEW MARKET ENTRANTS | PARTNERSHIPS | PLUG SHARING | PRICING SIGNALS | PROCUREMENT CONSORTIA | RECOVERY OF BATTERY MATERIALS | REGIONAL PLANNING | REINVENTING THE CAR BUYING EXPERIENCE | SECOND LIFE BATTERIES | AUTONOMOUS VEHICLES | SHARED MOBILITY | TRANSPORT POVERTY | ULTRA LOW EMISSION ZONES | WIRELESS CHARGING | RANGE EXTENDER | EV VENDING MACHINES | BUNDLED SERVICES VEHICLE TO GRID | INTELLIGENT TRANSPORT SYSTEMS | INNOVATIVE FINANCE IMPACT OF THE BIG IDEAS RELATIVE ADVANTAGE AWARENESS & UNDERSTANDING EASE OF USE ENVIRONMENTAL BENEFIT VEHICLE PERFORMANCE ENERGY SYSTEM BENEFIT OF THE BIG IDEAS ULTRA LOW EMISISON ZONES CHANGING THE NARRATIVE ON ‘RANGE’ FROM ‘HOW FAR…’ TO ‘WHERE CAN YOU GO?’ VISION FOR THE WORLD’S FIRST BIG CITY ULEZ BY 2020 LIKELY TO BE LINKED TO NEW EURO 6 EMISSIONS STANDARDS PUBLIC CONSULTATION TO DEFINE DETAILLED PLANS MORE CITIES IMPLEMENT LEZs AND Image Source: TfL STRICTER EMISSIONS CONTROLS ARE ADOPTED IN EXISTING ZONES London, United Kingdom INTEGRATED URBAN INTELLIGENCE CONNECTING EVs WITH ENERGY INFRASTRUCTURE & WIDER TRANSPORT SYSTEMS EVs IDEALLY SUITED TO SHORT URBAN JOURNEYS INTEGRATION WITH PUBLIC TRANSPORT INTEGRATED TICKETING & JOURNEY PLANNING BREAKING SILOS TO MAKE URBAN SYSTEMS MORE EFFICIENT AND Image Source: Toyota INTELLIGENTLY RESPONSIVE TO INDIVIDUAL NEEDS Ha:mo, Toyota City, Japan LIGHTWEIGHTING CARBON FIBRE AND LIGHTWEIGHT MATERIALS INCREASE RANGE, LOWER COSTS, EMISSIONS, ENHANCE SAFETY AND PERFORMANCE BMW i3 IS 20% LIGHTER THAN SIMILARLY SIZED NISSAN LEAF NEARLY MATCHES LEAF’s RANGE WITH A SMALLER BATTERY (18.8kWh) ADVANCED MANUFACTURING PROCESS GREATER DISTANCES ACHIEVABLE WITH EXISTING BATTERIES AND SMALLER (CHEAPER) BATTERIES ACHIEVE EXISTING Image RANGESource: SGL BMW, Munich, Germany CHALLENGING MISCONCEPTIONS IMPROVING PUBLIC UNDERSTANDING BY CHALLENGING COMMONLY HELD MISCONCEPTIONS, SCEPTICISM & BIAS WORLD’S FIRST FULLY ELECTRIC RACING SERIES OBJECTIVE TO MAKE PEOPLE BELIEVE IN ELECTRIC CARS POTENTIAL TO SUPPORT MARKET UPTAKE OF NEW TECHNOLOGIES INNOVATIVE WAYS TO PERSUADE PEOPLE THAT EVs Image Source: FIA Formula E ARE DESIRABLE & PRACTICAL FIT WITH THEIR LIFESTYLE FIA Formula E, United Kingdom MANAGED CHARGING CENTRALLY MANAGED DEMAND RESPONSE STRATEGIES TO CONTROL ENERGY DEMAND AND AVOID CLUSTER CHARGING EV CHARGING MANAGEMENT CENTER TO STUDY WAYS TO CONTROL DEMAND COLLECTS DATA ON 100 EVs INCLUDING LOCATION & REMAINING BATTERY LEVELS SENDS OUT DEMAND RESPONSE REQUESTS TO DRIVERS VIA EMAIL & SAT NAVs ANALYTICAL INTELLIGENCE, COMMUNIATION & REWARD STRATEGIES Image Source: Japan Smart City Portal REDUCE NEED FOR GRID REINFORCEMENT & EXPANSION Kansai Science City, Kyoto, Japan THE AIR WE BREATHE INCREASED UNDERSTANDING OF THE RISKS, CONSEQUENCES AND HEALTHCARE COSTS OF POOR AIR QUALITY GREATER KNOWLEDGE OF DISEASES AND MEASUREMENT OF HUMAN EXPOSURE WHO DATABASE OF AIR QUALITY IN 1,600 CITIES ACROSS 91 COUNTRIES ONLY 12% OF THIS POPULATION HAS SAFE GUIDLELINE LEVELS FOR AIR QUALITY SHIFT IN EMPHASIS IN POLICIES LEADING TO DEMARKETING CAMPAIGNS, HIGH IMPACT PUBLIC STATEMENTS AND BANS WHO Urban Air Quality Database CLOSING THOUGHTS BIG IDEAS ARE SHAPING THE FUTURE OF EVs. CREATING OPPORTUNITIES FOR MASS MARKET ADOPTION. BIG IDEAS POLICY BUSINESS MODELS OUTREACH THE CHASM TECHNOLOGY EVs MAKE CITIES SMARTER AND MORE SUSTAINABLE. UrbanForesight.org/Casebook.html THANK YOU David Beeton Managing Director | Urban Foresight Limited Newcastle upon Tyne | United Kingdom david.beeton@urbanforesight.org twitter: @dbeeton web: urbanforesight.org twitter: @UrbanForesight email: info@urbanforesight.org