+
Online Portfolio – Capstone Class Fall 2012
Tara Iagulli,
Director of Career Services Office, School of Information
+ You are the Hiring Manager
Take
3 minutes to review the job
description and resumes by yourself
Select
your top candidate
Share
your vote with the group
+ Instructional Services Librarian

The Instructional Services Department is committed to designing and
facilitating dynamic learning experiences. Teaches credit-bearing
information literacy courses face-to-face and online through Blackboard as
well as developing and delivering course-specific instruction sessions. Also
participates in campus and community outreach activities, such as new
student orientation, and liaise with target populations. Expected to conduct
ongoing assessments of student learning and contribute to departmental
assessment projects. Will create and maintain web guides, tutorials, and
digital learning objects. Provide reference services. Must have strong
interpersonal skills, the ability to communicate effectively orally and in
writing and the ability to work both collaboratively and independently.

REQUIRED






Earned master’s degree from an ALA-accredited library school or program by start
date
At least 2 years of experience teaching in an academic library setting
Experience with course management systems
Experience with screen capture and/or video-editing software and creating digital
learning objects, tutorials, or modules
Experience providing reference service
PREFERRED:



Experience teaching credit-bearing information literacy courses
Experience developing credit-bearing information literacy modules or courses
Experience with classroom assessment techniques
+ Reflections on Exercise
How
much time did you devote to
reviewing each resume?
Was
it easy to select the top
candidate?
Think
about your own resume… Would
you hire yourself?
+ Powerful Brands
+ How Can We Brand LIS?
What
do Information Professionals Do?
Don’t
Assume Inherent Value
“Brain
Freeze”— how the deluge of
information impairs our ability to make
decisions -Newsweek
Skinny
Pipe –Austin Forum
Adaptive
Competence
+ Personal Brand
Brand
 Who
provides the big picture –
you are and what you stand for
Conveys
How
what makes you different
you are perceived by others
Results
in: Your Pitch or Tagline
+
Example Portfolios
 http://amewongsa.com/#
 http://amewongsa.carbonmade.com/
 http://www.susieherbstritt.com/
 http://www.ellystevens.com/
 http://www.amyfranco.com/
 http://courtneyjeffries.com/
+ Perceptions Are Reality
What
Others Think Counts—
 have
a complete and accurate understanding
of their perceptions of your brand attributes
Conduct
a 360 interview
 what
do they think are your greatest
strengths, most serious weaknesses, &
attributes that make you stand out
 www.reachcc.com/360personalprofiler
Compare
-realize that what you project
may not match what you feel or intend
+ Positive Branding & Re-Branding
Value
your Education – Sell It!
New?
Embrace your FRESH perspective
Be
Adaptable/Flexible – look for solutions
Stand
OUT – what’s your bonus prize?
Capitalize on your personal strengths
+ Creating a Tagline, Pitch, Self-Spiel
1.
Simple
2.
Concrete
3.
Unexpected
What
Start
do you do and why should I care?
developing yours now
+ What’s Your Tagline? - Exercise
Today
Tomorrow…
For This
Audience or That (externally)
For Yourself
Use
(internally)
this as a jumping off point for
 “Tell
Me About Yourself”
+
Joel Lang – iSchool Alum - Tagline
Was
the GRA for the Business Lib at UT &
Intern for Austin Ventures
Straddling
multiple fields—looking for
common thread
His
tagline:
“ I accelerate the process of
business discovery.”
Had
4 points backing up how he did that
+
Unmil’s Tagline- iSchool Professor
harness technology to advance
discovery and engage learners.
I
 study the work practices of teachers,
students, and scholars
 design software solutions to support
existing practices and envision new
practices
 evaluate the impact of the designed
software on the work practices
+ Required Content of
Online Portfolio

Links to at least 3 samples of work – Projects
Resume
Statement
of intent
+ Projects
 Show
cool visuals of final results –
 employers love charts, pictures, annotated
screen shots, etc.
 Demonstrate
how you got there
 They want to see the wire frames, the thought
processes, the outlines
+
Statement of Intent
 Articulate
your goals on a relatively high level
 Demonstrate
how your skills translate to
multiple environments
 Focus
on the Transferable Skill Sets that
enable success
 Reference
=?
 Refine research questions; Identify
appropriate sources; Determine strategies for
evaluating the value of retrieved materials
+Link Your Online Worlds
Reverse
doing
Engineer what Recruiters are
LinkedIn
(good photo is essential)
Blogs
Twitter
YouTube
Pinterest
Slideshare
Loyalty
= make my life easy & better
+
RESUMES
+ Make an Impact –
Describing Your Experience
Ensure
bullets show a specific task, action,
and quantifiable result/impact
One
main idea per bullet point
Tailor
your bullets to the job description,
emphasize transferable skills
+
Use Job Descriptions
responsible for coordinating the implementation of new electronic
products and services to enhance our
digital users’
experience. The person in this position will take a leadership
role in the continued development of digital library resources, ensuring
coordination between technical and public services in the
implementation and delivery of services.
Responsibilities will include but not be limited to evaluating
emerging technology products for potential application, overseeing aspects of
citation management software integration and support, developing plans for
implementation of mobile services, and enhancing the library experience of
distance learners. The Digital User Services Librarian will also
participate in appropriate public service activities in order to
understand the RUL user
perspective and needs.
Structure of Bullets
 Rank
bullets in order of
importance – most important
bullet first
 Begin
with powerful,
past tense verbs
 Avoid “participated in,”
“worked with,” “responsible
for,” etc.
 Don’t
reuse the same verbs
+
+
What Recruiters Look At During The 6
Seconds They Spend On Your Resume
 Name
 Current Title
 Start
and Company
and End dates of current position
 Previous Title
 Start
and Company
and End dates of previous position
 Education
Vivian Giang | Apr. 9, 2012, 12:04 PM | www.businessinsider.com
Read more: http://www.businessinsider.com/heres-what-recruiters-look-at-during-the-6-seconds-they-spend-on-your-resume-20124?utm_source=twbutton&utm_medium=social&utm_campaign=careers#ixzz1sEdUDnoH
+ How to Quantify Your Accomplishments
From a student résumé:
• Answer questions, shelve books, check out books, answer
phone
Replace with:
• Provided print and online reference services to students,
faculty, and staff in the research library of a university with
52,000 students and 19,000 faculty and staff
• Taught faculty, staff, and students the use of online reference
resources such as Lexis-Nexis, Dialog, and Factiva
• Maintained the stacks of a major research library using
Library of Congress and Dewey Decimal classification
systems
+
Action Statements that Reflect Results
Original Entry:
• Duties included Website re-design
Revised Entry:
• Created an effective association Website that resulted in a
25% increase in hits within 2 weeks through usability testing
and re-design as a member of a 3-person team
+
Action Statements that Reflect Results
Original Entry:
• Responsible for cataloging
Revised Entry:
• Managed the trouble-free migration of a card catalog system
into an online catalog system through a comprehensive
cataloging vendor selection process
+
Action Statements that Reflect Results
Original Entry:
• Responsible for children’s programs
Revised Entry:
• Increased participation in a children’s summer reading
program by 20% through the redesign of the program and the
development of Web-based marketing
+
More Example Portfolios
 http://www.papagayocreative.com/
 http://russell.holleyhurt.com/
 http://www.ischool.utexas.edu/~wendyh/EPortfolio/projec
ts.html
 http://www.racheleditullio.com/ux/
 http://www.michellekeba.com/
 http://www.gnatsays.com/eportfolio/
 http://www.ischool.utexas.edu/~annelizs/website/index.ht
ml
References
+

Arruda, W. (2006, October 9). Personal Branding: Enough about Me. What Do YOU Think of Me?.
Reach. Retrieved April 16, 2012, from
http://www.reachcc.com/reachdotcom.nsf/3d3ab85617c37d52c1256af500687f55/e555913ef74
9140bc12572b8004a9fc4

Arruda, W. (2009, October 29). 10 Ways to Wreck Your Personal Brand. TheLadders Gets You a
New Job Quicker | TheLadders. Retrieved April 16, 2012, from
http://www.theladders.com/career-advice/10-ways-wreck-personal-brand

Batman, C., & Denny, J. (2011, July 11). Librarians in the brave new world of today’s job market.
Google HTML Powerpoint View. Retrieved April 7, 2012, from
http://webcache.googleusercontent.com/search?q=cache:eYefbiLPqIMJ:https://secure.txla.or
g/secure/public/Strategic/Batman_Denny/Batman%2520Denny%2520Plus.pptx+&cd=2&hl=e
n&ct=clnk&gl=us

Deckers, E. (2011, August 27). Three Expert Secrets to Winning Your Personal Branding Search
| Personal Branding Blog - Dan Schawbel. Personal Branding Blog - Dan Schawbel. Retrieved
April 16, 2012, from http://www.personalbrandingblog.com/three-expert-secrets-to-winningyour-personal-branding-search/

Giang, V. (2012, March 27). 7 Ways To Make Yourself Irreplaceable In The Office. Featured
Articles From The Business Insider. Retrieved April 13, 2012, from
http://articles.businessinsider.com/2012-03-27/news/31243490_1_perfect-decisionguarantee-success-perfect-action

Ginsberg, S. (2009, March 23). Personal Branding: How to Rise Above the Competition
. TheLadders Gets You a New Job Quicker | TheLadders. Retrieved April 16, 2012, from
http://www.theladders.com/career-advice/how-to-rise-above-competition
+ References

Paul, H. (2010, November 9). How To Monitor Your Reputation On Social Networks - Forbes.com. Information for
the World's Business Leaders - Forbes.com. Retrieved April 16, 2012, from
http://www.forbes.com/2010/11/09/social-media-network-privacy-forbes-woman-leadership-reputation.html

Paul, H. (2011, September 7). A Resume Is Not Enough. News Worth Talking About | NetworkedBlogs by Ninua.
Retrieved April 16, 2012, from
http://networkedblogs.com/mGXmX?goback=%2Egde_48596_member_69584564

Robins, P., Homer, J., & French, M. (2011, March 2). Beauty and the Labor Market: Accounting for the Additional
Effects of Personality and Grooming - Robins - 2011 - LABOUR - Wiley Online Library. Wiley Online Library.
Retrieved April 10, 2012, from http://onlinelibrary.wiley.com/doi/10.1111/j.1467-9914.2010.00511.x/full

Ryan, M. (2009, November 16). Self-Assessment: Are You a Leader By Nature or Nurture? TheLadders Gets You a
New Job Quicker | TheLadders. Retrieved April 14, 2012, from http://www.theladders.com/career-advice/selfassessment-leader-nature-nurture

Schoemaker, P. (2012, March 20). 6 Habits of True Strategic Thinkers | Inc.com. Small Business Ideas and
Resources for Entrepreneurs. Retrieved April 13, 2012, from http://www.inc.com/paul-schoemaker/6-Habits-ofStrategic-Thinkers.html?goback=%2Egmp_108417%2Egde_108417_member_107788183

Spool, J. (2011, November 7). Fill Your Portfolio With Stories » UIE Brain Sparks. User Interface Engineering Usability Research, Training, and Events - UIE. Retrieved April 16, 2012, from
http://www.uie.com/brainsparks/2011/11/07/fill-your-portfolio-with-stories/

Vaas, L. (2011, July 12). An Introvert's Guide to Resume Self-Promotion. TheLadders Gets You a New Job Quicker |
TheLadders. Retrieved April 16, 2012, from http://www.theladders.com/career-advice/introverts-guide-toresume-self-promotion